Social Media Ideas for Apple Business Strategies

Apple Marketing Strategy & Campaigns: What Brands Can Learn & Apply Today

Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermo...

How Tim Cook positioned India as the pillar of Apple’s long-term growth beyond the iPhone

Apple’s India strategy has expanded beyond retail, with manufacturing, rising demand and a growing customer base turning the country into an increasingly important part of its glob...

Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

Американские горки стратегии Apple от Стива до Тима

Разбираем взлеты и падения Apple, которые стали возможны только благодаря безумным и гениальным стратегическим решениям ее основателей…

Google’s Strategy With Its New Laptop Follows a Playbook Apple Wrote 12 Years Ago

The Googlebook is designed to work best with an Android phone. Where does that leave iPhone users?

How Tim Cook introduced larger iPhone screens and changed Apple’s smartphone strategy

As Apple responded to changing smartphone preferences, larger displays became an increasingly important part of its strategy, reshaping the iPhone lineup and giving customers more...

Apple’s New CEO Has Big Plans. Here’s What He’s Planning to Change.

John Ternus is leading Apple’s next chapter, and he’s focused on getting the company to move faster.

Apple Just Built a 600-Seat Music Venue in a Major City. Its Strategy Isn’t About Selling Tickets

To compete with Spotify, Apple is opening a state-of-the-art music hall, complete with the ability to record artists with Spatial Audio.

Apple CEO John Ternus Wants a Faster, Bolder $5 Trillion Empire

Apple's new CEO is moving to release more products, more often, with fewer layers between engineers and executives. Whether that makes Apple an innovator again, rather than a compa...

Apple Planning to Launch Products Faster and More Often

Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg's Mark...

How Apple's risky retail venture made profits boom

Ron Johnson, Apple's former senior vice president of retail, explains how the tech company welcomed physical shoppers in his book, "Shop Different: How Retail Revealed Apple's Geni...

Apple Is Preparing to Release a Wave of New Products. Here’s What to Expect.

Apple’s new CEO, John Ternus, is taking the stage at the company’s annual iPhone event this week.

Apple keeps acquiring companies with one clear goal in mind

Apple acquires a variety of companies every year, and recently many of its acquisitions—including the latest, Samplab—have revolved around one clear goal: improving and expanding A...

Apple Plans to Squeeze More Revenue From the App Store, Report Says

Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report. Writing in his latest Pow...

Apple: The $2,000 iPhone Changes The Investment Case

Welcome Home, New Apple? Eight Takeaways from Apple’s Latest Launches

Apple's latest launches signal a fresh direction. Here are eight key takeaways from the announcements and what they mean for Apple's future.

Today in Apple history: Apple lays out its core company values

On September 23, 1981, Cupertino laid out its "Apple Values." The Apple mission statement established a positive, productive corporate ethos. (via Cult of Mac - Your source for the...

Apple's Android battle offers US AI companies a playbook for China

Apple stock outlook: Can the foldable iPhone drive new growth?

Key takeaways for Apple investorsA new reason to upgrade: The iPhone Duo could appeal to customers who have held onto older phones. Revenue share is not extra growth: A foldable ac...

As Tim Cook steps down, India stands at the heart of Apple’s next chapter

Tim Cook, once Steve Jobs’ operations man who made Apple’s ‘trains run on time’, turned India from a market of promise into a key centre for sales and production. His successor mus...

Its embroidered logo invite shows Apple understands something other tech brands don't

Apple seems to have learned from past advertising blunders.

Apple решила увеличить прибыльность App Store, но пока неизвестно, каким образом

Apple, возможно, готовит некоторые изменения в магазине-приложений App Store с целью повысить его доходность, сообщил обозреватель Bloomberg Марк Гурман (Mark Gurman) в воскресном...

Tesla's Software Strategy: Architecture, Over-the-Air Updates, and Competitive Advantage

Tesla's software strategy combines vehicle architecture, over-the-air updates, and AI to improve ownership, differentiate products, and create competitive advantage.

Inside Apple’s Massive, Secretive Smart Home Takeover

Apple is taking decisive steps to redefine the smart home experience, introducing new devices and forging a strategic partnership with LG. This expansion strengthens Apple’s positi...