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Apple’s marketing efforts have been on a tear lately. While the MacBook Neo campaign has been getting most of the attention, a new spring campaign in Japan has been promoting the A...
Members of a newly formed Emerging Team are reaching out to developers as Apple looks to increase Apple Ads spending. Here are the details. more…
Apple continues its strong push to highlight the Mac as the ultimate creative and productive tool, this time with a fresh video aimed… The post Apple unveils new Mac ad targeting c...
Tim Cook Built Apple Ads. His Successor Has the Harder Job
Tim Cook Built Apple Ads. His Successor Has the Harder Job
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads
On May 27, 1986, Steve Jobs took a shot at Apple after the company fired Chiat/Day, the ad agency that created iconic "1984" Macintosh ad. (via Cult of Mac - Your source for the la...
The Apple.com homepage has a nice little animation showing sketches of the company’s most iconic products. The video file itself is hosted here, but I’m not sure how permanent that...
Revlon, IKEA, Jägermeister, Audi, Müller FRijj, Pluck'd, Wingstop, TBPN, Amtrak
Macworld As Apple continues the celebration of its 50th anniversary on April 1, it’s sharing a look back at the iconic and innovative products that have been released over th...
Say goodbye to ad-free navigation.
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete with a new animated mascot who arrived just in time for the launch of the...
Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here. more…
5 Ways Apples Marketing Evolved in the Tim Cook Era
5 Ways Apples Marketing Evolved in the Tim Cook Era
Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out. Whe...
Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly in front of Apple Canton Road store in Hong Kong, promot...
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on t...
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block...
On Wednesday the Apple homepage marked 50 years with a nostalgic and abstract animation showing its products. (via Cult of Mac - Your source for the latest Apple news, rumors, anal...
Jeremy Provost, on the blog for Think Tap Work, his mobile app development company: iOS App Store search is no longer about relevance. It’s about ad inventory. With Apple’s int...
Apple’s announcement that it will begin to show ads in its Maps app offers businesses new opportunities to showcase their services to iOS users. The company’s decision will add rev...
AA New Zealand, in partnership with Quantum Jump, has launched a campaign for its new mobile app, a step forward in its digital evolution. The post Quantum Jump helps AA share thei...
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