Social Media Ideas for Amorepacific

Is China's fairy-tale cosmetics brand Flower Knows a K-beauty rival?

On Our Radar: Olive Young, Gwangjang Market, Seoul

The beauty brand’s new store was inspired by 1960s and 70s aesthetics.

Beexury: A Luxury Skin-Care Brand Made From Honey, Propolis and Beeswax

Founder Daniella Bien Aimé pulled from Korean science to craft her hydrating four-product routine.

'Cosmetics ODM's role is creating what's not out there yet,' Cosmax makeup research head says

SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products f...

This K-Beauty Distributor Wants to Be U.S. Retailers' 'Best Friend' for Brand Curation

L.A.-based company Muskat Beauty Inc. is behind the stateside expansion strategies for Biodance, CosRX, Torriden and more.

Coming home through self-care: How a Korean adoptee built a wellness brand between cultures

Marie Perruchet was born in Seoul, but Korea was not the place that taught her how to be Korean. Sent overseas for adoption at 18 months and raised in Normandy, France, Perruchet g...

Top K-beauty hair-care brand launches in Canada

As the K-Beauty boom continues in Canada, one of the top hair-care brands, Unove, launches at Sephora. Read more

Olive Young Is Finally at Sephora — Here’s What to Add to Cart

Korean beauty writer Carol Lee, to the rescue.

11 K-Beauty Best of Beauty Winners 2026 That Earned Glowing Reviews

No plane ticket to Seoul needed.

Aman signs first hotel in South Korea

Reading Time: 2 minutesSouth Korea: Ultra luxury hospitality brand Aman has signed its first hotel in South Korea, located in Cheongdam. The post Aman signs first hotel in South...

Revieve Introduces Beauty LLM Suite, Specialized Intelligence Built for the Future of Beauty and Wellness

New suite brings together a decade of specialized beauty intelligence across skin, ingredients, products, routines, lifestyle and brand expertise—powering BeautyCatalyst™ and o...

My Favorite Korean Makeup Brand Is Finally Here

Hince has arrived at Ulta.

ChoiceTech Korea Brings AI Skin Analysis and Personalized Product Recommendations to Torriden's Seoul Flagship Store

Customized ChoiceDx kiosk offers skin assessments, Torriden product recommendations, and QR access to results after a visit.

The Korean Eye Serum I Love Is on Sale

Consider Sulwhasoo’s eye serum the product you need to treat all your under-eye concerns.

Ursa Major: A B Corp-Certified Skin-Care Brand Tapping Forest-Inspired Ingredients

The Vermont-based brand's formulas feature birch sap, willow bark and other naturally derived actives.