Albertsons Media Collective Fields New Branded Entertainment Series 06-18-2026
Albertsons Media Collective Fields New Branded Entertainment Series 06-18-2026
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Albertsons Media Collective Fields New Branded Entertainment Series 06-18-2026
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.
P&G and Albertsons are testing whether grocery stores can become content studios, using shopper data to connect short-form drama to purchases.
Brokerage team secures half of a $33 million 1031 exchange with a brand-new, corporately guaranteed grocery asset
The grocery chain launched shopping assistants last year with OpenAI and Google.
Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down wi...
Shoppers in local communities across several states may discover that they have fewer supermarkets to choose from this year. Grocery giant Albertsons Companies has continued to...
This post was created in partnership with CVS Media Exchange (CMX) Marketers have more retail data than ever. But what do they do with it? During an ADWEEK House Cannes […]
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Disney, Alabama Natural Gas, Eudora, Ollie & Zola
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Chief growth officer Seth Dallaire outlines the big-box retailer's growth plan.
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
Podean, Harvest Group, and EVOQ Group look for scale.
(PRESS RELEASE) DENVER — Custom Channels, a technology-driven music and audio branding platform built for commercial environments, will introduce its new In-Store Open Media Platfo...
Commerce Media Meetup aims to support a growing pool of industry talent in retail hubs.
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a...
This weekly column features media from around the American Redoubt region. (Idaho, Montana, eastern Oregon, eastern Washington, and Wyoming.) Much of the region is also more common...
ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinel...
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
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