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The explosion of content across social platforms has made producing and distributing entertainment easier than ever. Finding the right audience for it is another matter. Chronicle...
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel S...
CNN says Headlines reached 60 million viewers as it looks to turn FAST growth into lasting business value The post CNN Found a Large Audience for Its Free Service. Now Comes the Ha...
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post Ne...
As AI gets better at making content and worse at helping us decide what deserves our attention, Netflix may be selling something more valuable than entertainment.
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...
He’s founder and CEO at Tilt.
This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK H...
The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching s...
The Ledger: The Lightshed Ventures analyst pulls back the curtain on how AI is being used in some of the companies he's invested in The post Rich Greenfield on AI’s Value in Invest...
Snips CEO Or Ben Shimon breaks down how to translate meaning, protect emotional truth, and give audiences a reason to return.
Why Snap is betting on real connection over passive scrolling.
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Progr...
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
Social media feeds know what you like, what you watch, and even who you’re crushing on. Back in the days of Facebook, that wasn’t always...
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
From Instagram and podcasts to Netflix specials and women’s sports, Dreksler has spent 15 years making sure Betches evolves before its audience moves on.
For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined...
In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.
As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on streaming platforms, FAST channels, and the future of entertainment, fo...
EXCLUSIVE: In the spring of 2024, we reported on a buzzy young filmmaker named Wesley Wang — a Harvard student who got a feature take on his short nothing, except everything. set u...
Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect
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