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The entertainment mogul created a global hit by delivering genuine emotional stakes and inspiring stories.
Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content...
Consumer technology, politics and games writerRemoteAvailability: availableWorks in: writing, editingBeats: Technology, Public Sector & Politics15 years' experienceRate: Negoti...
CNN says Headlines reached 60 million viewers as it looks to turn FAST growth into lasting business value The post CNN Found a Large Audience for Its Free Service. Now Comes the Ha...
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers thei...
Showrunner and TV writer Nkechi Okoro Carroll discusses how television has the power to help bridge differences and build community with our neighbors.
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...
New 'Big Bang' offshoot revolves around Kevin Sussman's Stuart Bloom
Netflix’s decision to downplay raw viewership is a masterclass in measuring what actually drives growth.
Streamers are being tapped by TV execs more than ever.
Netflix may have an engagement problem. Its enormous back catalog may be the solution.
"Recess Therapy" creator Julian Shapiro-Barnum explains why digital creators no longer need Hollywood's permission and how "Outside Tonight" became his biggest project yet.
From Instagram and podcasts to Netflix specials and women’s sports, Dreksler has spent 15 years making sure Betches evolves before its audience moves on.
The ultimate luxury? Something an algorithm can’t recommend.
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are...
The appeal of free ad-supported streaming television (FAST) channels has always been the way they make it easier to (re)discover classic films and series. But Roku's latest experim...
The streamer's data dump reveals subscribers love animation and limited series — but those engagement concerns remain The post Netflix Viewership in 2026: What Works, What Doesn’t...
In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment...
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
Microdramas — one of the fastest-growing new entertainment formats you’ve probably never heard of — are finding audiences in unexpected places. Built for feeds, powered by algorith...
U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...
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