Social Media Ideas for Agenticadvertising.org

Choosing the Right Agency Model

AI Agents Are Giving Publishers A New Way To Monetize Their Data

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automat...

Agency Mania Solutions and WFA Renew Global Strategic Partnership, Expanding Commitment to Stronger Brand-Agency Relatio...

Building on a landmark first year of joint research, thought leadership, and member education, the two organizations deepen their alliance to help global advertisers unlock greater...

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...

Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA yo...

AI Not the End of Advertising, AAAN Challenges Agencies to Evolve, Lead Next Era

The Association of Advertising Agencies of Nigeria (AAAN) has commenced its 53rd Annual General Meeting (AGM) and Congress in Lagos, bringing together advertising professionals, go...

For Agentic Advertising To Work, We Must Decide What AI Can Never Touch

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and...

What is agentic AI in marketing, and how does it work?

Agentic AI in marketing describes autonomous agents that read real-time data, decide on the next best action, and execute multi-step [...] Read More... The post What is agentic AI...

Programmatic Gets An Agentic Brain

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy...

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my w...

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea...

<![CDATA[Generating Commercial Evidence from Agentic Field and Brand Engagement to Accelerate Launch Performance]]&gt...

Sabio and Gentoro Partner to Advance Agentic AI Across Advertising Operations

Collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio’s broader agentic AI strategy Sabio Holdings, a Los Angeles-based creato...

ADWEEK and Empower Team Up To Launch ‘Agents of Change’ Award

ADWEEK has launched a new award: Agents of Change, presented by Empower, celebrating the people reshaping marketing, media, advertising, and tech through meaningful action.   In pa...

What is agentic AI in retail?

Your customers expect consistent, instant, intelligent service across every channel, even when they bounce between SMS, email, and web chat from one interaction to the next. But yo...

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agen...

Agentic RAG: Let the Agent Search

A minimal OpenAI Agents SDK implementation where retrieval becomes a search-read-decide loop The post Agentic RAG: Let the Agent Search appeared first on Towards Data Science.

Confessions of an agency operator navigating the messy shift from casual DMs to corporate scrutiny.

Three years ago, closing an influencer campaign in our agency was pure adrenaline.Continue reading on Medium »

Voices for Agencies Brings High Quality Voice Over and Branded AI Voice to Creative Agencies

Voices, the trusted platform for voice solutions powered by professional talent, today announced the launch of Voices for Agencies, a purpose-built offering that gives creative […]

What Is Agentic AI? How It Works, Examples, and Testing

Agentic AI plans and acts autonomously to reach a goal. Learn how it works, how it differs from generative AI, real examples, and how to test agentic systems.

Do creative agencies have to be makers?

Adland leaders share their thoughts about whether creative agencies should insist on making ads.

Agentic Commerce Optimisation: Azoma on Which Platforms Help Brands Get Recommended by AI Shopping Agents

Harvard Business Review reports that 90% of B2B purchases could flow through AI agent exchanges by 2028. Azoma sets out what agentic commerce optimisation platforms should deliver...

Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It

Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It

Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It

Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It