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As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
In addition to agentic standards, WPP Media is developing its own buying agent for video.
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
Today, FOX Advertising announced the launch of the industry's first end-to-end agentic advertising platform, powered by FOX AdStudio, the company's unified data and technology plat...
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.
In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...
Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
AAR is handling the process.
TMW was the incumbent.
This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a...
Fox rolls out new agentic capabilities across linear and digital.
Podean, Harvest Group, and EVOQ Group look for scale.
ADWEEK introduces M&A vertical in partnership with Evros Group.
Car retailer confirms appointment of WPP.
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
A Growing Willingness to Confront the Model Problem The team at Blutui are thrilled to announce the appointment of Gretchen Largoza as Global Ambassador, a move that reflects a gro...
Google India said on **July 9, 2026** that **Business Agent for Leads** is in beta in India, putting a Gemini-built brand agent directly inside Search ads. The launch package also...
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.
The First and Only AEO-Certified PR Agency Brings Its Five-Signal Methodology to New York Attorneys Across Corporate Law, Estate Planning, Immigration, and Financial Regulation Bef...
The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.
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