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Latest updates for Agency Watch

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webwire.com /1 week ago

FOX AdStudio Advances to Next Phase as Leading Agency Partners Put Agentic Advertising Into Action

FOX Advertising today announced the next phase of its agentic advertising platform, powered by FOX AdStudio, as leading agency and technology partners put its agent-to-agent capabi...

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adexchanger.com /3 weeks ago

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important ro...

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blog.hubspot.com /2 weeks ago

AEO for marketing agencies: How to deliver measurable AI visibility results for every client

Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want...

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adweek.com /1 month ago

Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One&quest;

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adweek.com /1 month ago

Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One&quest;

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snowflake.com /2 weeks ago

AI Gateway for Advertising: Governed AI Agents | Snowflake

AI Gateway for Advertising (preview) brings governed MCP integrations for Meta and TikTok to Cortex Agents — combining enterprise data with live platform signals.

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insurancejournal.com /5 days ago

AAI Launches Agency Gauge, Bringing AI-Powered Guidance to Industry-Leading Agency Analytics Platform

AAI is taking its advanced agency analytics further, using artificial intelligence to turn data into clearer insights for agency owners. WESTMINSTER, Colo., October 19, 2026: Affor...

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newswire.com /1 month ago

Trustpoint Xposure, the First AEO-Certified PR Agency, Releases 2026 State of AEO Report Documenting the Growing Perform...

Internal data from more than 200 professional AI citation audits documents a widening gap between brands working under a documented five-signal AEO methodology and brands working w...

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adweek.com /3 weeks ago

The One Thing Agency Chiefs Want to Change Over the Next 12 Months

From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead

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prweb.com /3 weeks ago

Agency Mania Solutions Co-Founder Bruno Gralpois to Present New WFA Research on Agency Commercial Models at WFA Forum Co...

New joint study with the World Federation of Advertisers finds that briefing quality, trust and feedback â€” not remuneration models â€” are the strongest drivers of agency perform...

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wnynewsnow.com /1 week ago

7 Best GEO Agencies for AI Search Reporting and Attribution

As AI-powered search becomes a larger part of the customer journey, one question continues to surface for marketing teams: how do you measure success? Traditional SEO has well-esta...

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adweek.com /1 week ago

Fox Expands Agentic Push With Eyes Set On TV Upfront Future

Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.

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adweek.com /3 weeks ago

Runway’s AI Video Agent Creates and Measures Ads Across Platforms

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

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adexchanger.com /2 days ago

Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third-quarter earnings call on Thursday, Tim Nollen, an equity analyst...

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blog.hubspot.com /2 weeks ago

AEO for digital marketing teams: How to ensure your brand is visible across every channel

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. T...

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newswire.com /1 month ago

Trustpoint Xposure, the First AEO-Certified PR Agency , Announces October 1st Unveiling of Game-Changing AI Agent Suite...

The first AEO-certified PR agency in the United States sets an October 1st launch date for its AI Agent Suite, a collection of purpose-built AI agents that automate lead generation...

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adexchanger.com /2 weeks ago

Agencies Need A New Job Description, Not Just New Titles

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything, and here’s a deck about it”) is up against AI models th...

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onrec.com /2 days ago

AEO Agency Advice for Recruitment Agencies

Published bySocial Hire22 Oct 2026|Opinion & InsightsAEO Agency Advice for Recruitment AgenciesSocial Hire founder Tony Restell outlines two practical checks recruitment agenci...

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adexchanger.com /3 weeks ago

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by build...

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mediabistro.com /2 weeks ago

Trustpoint Xposure, the First AEO-Certified PR Agency in the United States, Launches AEO Program for Independent Consult...

Trustpoint Xposure, the first AEO-certified PR agency in the United States, today announced the launch of a dedicated AEO program for independent consultants and fractional […]

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insurancejournal.com /1 month ago

Agency Networks: Finding New Pathways for Growth

The race to provide more sophisticated intelligence to both agency members and carrier partners is hotter than ever among the nation’s top agency partnerships. Many partnerships ar...

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adexchanger.com /3 weeks ago

Amazon Ads And The Amazon DSP Get An Agentic Rebrand

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....

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adweek.com /1 month ago

Coca-Colas Top Marketer Reveals What Hes Looking For In His Next Agency

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adweek.com /1 month ago

Coca-Colas Top Marketer Reveals What Hes Looking For In His Next Agency

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