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Insurance organizations invest significant effort in major marketing moments. A new program launches, an industry conference approaches, or the company decides to host a webinar or...
The marketing company's entire creative team will join the brokerage giant, with founders Brian Boero and Marc Davison moving into C-suite roles.
Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of thre...
Co-marketing deal gives HomeSmart agents a direct channel to loanDepot’s offerings
The race to provide more sophisticated intelligence to both agency members and carrier partners is hotter than ever among the nation’s top agency partnerships. Many partnerships ar...
Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality Auxia, the agentic marketing platform, ann...
Agents using Referral Central can list areas of expertise to help colleagues find appropriate matches
A practical framework for choosing where to start with Agentforce Marketing, getting the foundations right, and tying every agent you launch to a business outcome.
Real estate agents are questioning nearly every part of their marketing. Are postcards still worth mailing? Should I spend money on online leads? Is geographic farming taking too l...
Moveli positions new earnings calculator as a recruitment tool
The brokerage cited brand modernization, agent centric tech work, and AI plans tied to its Purlin partnership.
PropTech integration is currently available through Alto, Street, Rex, Loop and Apex27
In-house vs. agency marketing for PE-backed multi-brand companies comes down to three real options: an in-house team, one centralized agency, or multiple specialist agencies. The m...
Key Takeaways As a captive, your carrier hands you the technology. As an independent, you serve as both the buyer and the administrator. Licensing, appointments and entity setup ge...
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want...
From close rates and referral fees to lead sources and response-time requirements, here’s what agents should verify before joining a referral program
While agencies can help execute, leadership must own the brand strategy, set outcome-based KPIs and consistently build proof through real work. <p>The post Why your marketin...
Australian brokers in 2026 face greater competition than ever before with higher client expectations and digital disruption on every front. It is The post Why brokers need marketin...
AAI is taking its advanced agency analytics further, using artificial intelligence to turn data into clearer insights for agency owners. WESTMINSTER, Colo., October 19, 2026: Affor...
For all the attention artificial intelligence is getting in insurance, the fundamental value of the independent agency hasn’t changed. Clients still need insurance professionals wh...
Meet your Marketing Agent, the AI teammate turning a one-person team into a full campaign engine.
The New Jersey broker makes purchase of 35-year-old Agency in a market where many rivals have pulled back
The brokerage also created a consumer-direct mortgage tool
Referral alliance connects commercial coverage with life, succession and estate planning needs
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