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If you’ve been wondering why a handful of agents always seem to have listings—even in a slower market—you’re not alone. At first glance, it can feel like they’re simply getting luc...
In real estate, whether new agents succeed or exit early is often decided within the first three months, depending on the speed at which they build the right habits, focus and mome...
Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar for service.
Contrary to the cliché, real estate is not all about glitter, glamour, or fast cars – it’s a tough, rejection-heavy, relationship-driven industry where success comes slowly through...
Too many new real estate agents confuse busyness with business. Coach Darryl Davis shares strategies that ensure you're spending time on the things that matter.
Many agents assume that if homeowners aren’t calling, they aren’t interested in selling. That’s usually not true. The reality is that most homeowners spend months thinking about a...
Many homeowners aren’t avoiding a move because they lack interest. They’re delaying because they lack certainty. Should they sell now or wait? Will prices rise or fall? How much pr...
Many homeowners aren’t ready to list today. That doesn’t mean they’re not thinking about it. In today’s market, homeowners are spending more time researching, evaluating options, a...
Every year, countless agents make the same decision. The market feels uncertain. Business slows. Vacations, family schedules, and everyday life get busy. So marketing gets pushed a...
This script free approach helps agents answer commission pressure by coaching sellers on execution, not arguing about tools or fees.
House-hunters in France are often surprised that French real estate agents don't seem to be very responsive to queries - experienced property purchaser Samantha David reveals the t...
When a potential buyer asks about dual agency, Darryl Davis writes, agents need to honestly communicate the potential drawbacks.
Stop chasing agents and start attracting and selecting them instead, coach Verl Workman writes. Provide solutions that make your value proposition irresistible.
Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort...
Top producers leave after quietly outgrowing the brokerage, feeling invisible or getting recruited with more specific support. The fix is proactive retention conversations and remo...
NAR reports 5% of contracts terminated and 13% had delayed settlements, agents can reduce risk by weighing financing and contingencies.
Negotiating with a lender is different from negotiating with a homeowner. “In my experience, the better tool is often time, not aggression,” writes Jonathan Alphonso. The post Is...
Hear listing appointment tips from three pros who explain how an agent’s arrival, prep, AI savvy — and even attention to pets — can give them an edge.
Florida-based Keyes Company wants prospective buyers to arrive at a showing “understanding the full costs” of homeownership, President Christina Pappas said.
The 25 best books for real estate agents to help you grow your business at every stage of your career. The post The 25 Best Books for Real Estate Agents appeared first on The Close...
The opportunity for agents is significant
Large firms may offer an impressive tech stack, but what moves the needle for most agents is responsive, accessible leaders who understand their local market.
As a real estate agent, I’ve had my share of difficult price reduction conversations. Learn the strategies, scripts, and market insights I use to navigate them successfully. The po...
In this episode, Brown Harris Stevens top-producer for 11 years, Lisa Lippman, discusses why great negotiators remove their own emotions from the transaction.
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