Social Media Ideas for Advertising Research Foundation

ARC Releases New Consumer Survey: Three Years Apart, Consumers Tell the Same Story

Agency Mania Solutions Co-Founder Bruno Gralpois to Present New WFA Research on Agency Commercial Models at WFA Forum Co...

New joint study with the World Federation of Advertisers finds that briefing quality, trust and feedback — not remuneration models — are the strongest drivers of agency perform...

Advertising Week New York Urges AI Break with Creative Campaign

Ahead of Advertising Week New York 2026, a novel campaign titled 'Give AI a Break' has been launched by Advertising Week New York in collaboration with Mekanism. The campaign prese...

Phone Surveys vs. Online Panels: When Calling Gets You Better Research Data in Outsourced Market Research

Research data gives companies the empirical evidence they need to make consistent, informed decisions. Research data helps companies understand consumer […] Magellan Solutions - Ca...

Advertising and Brand Awareness

by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising. And as you discuss the negati...

The Real Value of an Ad Starts With Attention

This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether pe...

Has The Ad Industry Lost The Pulse Of American Consumers?

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks mig...

ROAS’s First Source of Truth

If advertising investment rises, sales and profit should too. If ad spending falls, so should sales. The post ROAS’s First Source of Truth appeared first on Practical Ecommerce.

Comcast Advertising Research Reveals How TV and Streaming Drive Results Across the Buyer Journey

New “Multiscreen Performance Report” connects attention, reach, consideration, and measurable action, finding that TV and streaming campaigns deliver 2X incremental return on ad sp...

Closing The Gap Between The Brief And The Buy

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...

Brandweek 2026- Does ROAS Tell the Whole Story? ft. Jason Pirock

Brandweek 2026- Does ROAS Tell the Whole Story? ft. Jason Pirock

Brandweek 2026- Does ROAS Tell the Whole Story? ft. Jason Pirock

Brandweek 2026- Does ROAS Tell the Whole Story? ft. Jason Pirock

RANZ launches 'Who's On Your Roof?' consumer awareness campaign

ranz-launches-whos-on-your-roof-consumer-awareness-campaign

Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?

Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?

Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?

Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?

Every dashboard is green. So why can’t anyone say what worked?

Here is an uncomfortable finding for anyone building a 2027 marketing plan this month: audiences are warming to advertising, and marketers are growing less sure that theirs works....

DLA’s Campaign For WNRN Is Analog-First

A campaign for WNRN, a Virginia public radio station based in Charlottesville, is aimed at listeners who value independent, listener-supported public media and music discovery guid...

PunchDrunk Digital Named Top Three Ad Age Finalist for Best Use of Research with GUS Audience Intelligence Platform

National recognition highlights the independent agency's innovative approach to understanding consumer behavior and building smarter advertising strategies.

AIMA creates early-career support programme Up Next

Aotearoa Independent Media Agencies has set up a new advisory board to support the industry's early-career community. The post AIMA creates early-career support programme Up Next a...

Applied AI LLC Releases New Research on the AI-Native Future of Consumer Intelligence

New research paper examines how artificial intelligence, data science, causal analytics, agentic commerce and proprietary behavioral data are transforming consumer measurement and...

How TVNZ is building a data-rich view of Aotearoa’s audiences

As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...

Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the se...

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

Connect digital ad spend to real roofing revenue

connect-digital-ad-spend-to-real-roofing-revenue