Social Media Ideas for Advertising Research Foundation

Liberty University Wins AdMall's Best Use of Marketing Research Award at National Student Advertising Competition

National competition gives real-world, research-driven experience to collegiate advertising majors. WESTERVILLE, Ohio, July 14, 2026 /PRNewswire-PRWeb/ -- Creating a fully integrat...

ANA Urges Retail Media Framework, Measurement Consistency

ANA Urges Retail Media Framework, Measurement Consistency

ANA cautions marketers against overreliance on retail media data

The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.  

FG inaugurates Advertising Offences Tribunal, urges fairness

The Director-General of ARCON, Dr Olalekan Fadolapo, described the inauguration as a major step in strengthening regulation and compliance in the advertising industry.

AAAN’s 53rd AGM begins in Lagos, sets agenda for advertising’s next chapter

Voxpopme and MRII Open the State of Insights Study for Research Leaders

Voxpopme and MRII are asking the insights community where research really stands in 2026 and will publish the findings in the inaugural 2026 State of Insights: Insiders Report.

AAAN Flags Of 21st Edition of LAIF Awards

Raheem Akingbolu  The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the kick-off of the 21st edit...

Jul 17, AAR Launches Freight Rail Research Consortium During Innovation Week

The Association of American Railroads announced on July 16, 2026, the launch of a Freight Rail Research Consortium—an AAR-led network of academic partnerships intended to expand da...

THE FUTURE OF ADS PERSONALIZATION: Targeting Efficiency in an Age of Consent Signals and Cookie Reversals

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Audio advertising boosts profit by 75%, landmark global study finds

“The kind of evidence you cannot unhear”: Marketing professor, Mark Ritson, reacts to new global research revealing the unfair advantage of audio

As AI reshapes brand visibility, IAB attempts to clean up measurement

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate. 

Regulatory Watch: Advertising & Disclosure Risk – July 2026

Mid-Month Report – A monthly briefing on advertising enforcement actions with material implications for disclosure practices, litigation exposure, and reputational risk in collaber...

Three Advertising Industry Myths The Market Has Already Debunked

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these na...

Articos Launches Messaging Testing Platform for Agencies to Validate Client Copy in Under 30 Minutes

The platform tests up to five messaging variants against synthetic audiences validated at 86% human accuracy, with white-label reports delivered in under 30 minutes at $8 to $20 pe...

History of Advertising Trust celebrates 50th birthday with inaugural awards

Invitation-only awards take place in September, while a Teenage Kicks roadshow will tour UK in October and November.

ASA enlists Aleksandr the meerkat for latest awareness campaign

Campaign promoting the work of the regulator was created by Leith.

AI Not the End of Advertising, AAAN Challenges Agencies to Evolve, Lead Next Era

The Association of Advertising Agencies of Nigeria (AAAN) has commenced its 53rd Annual General Meeting (AGM) and Congress in Lagos, bringing together advertising professionals, go...

AAAN Flags Off 21st Edition of LAIF Awards

Raheem Akingbolu The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the kick-off of the 21st editi...

Job Insights Project: Data-Driven Impact

Best Use of Original Research

Mavlers Agency Releases New GEO Measurement Guide, Urges Agencies to Stop Making AI Revenue Claims They Cannot Prove

A new field guide from Mavlers Agency argues that agencies should stop claiming revenue attribution from AI search because most AI answers resolve without a click that analytics ca...

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV T...

New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced t...

Consumer Protection Should Not Be Partisan: The Safeguards Built Into Consumer Legal Funding