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- - • New “Agency Certification” credential helps marketers identify agencies with LinkedIn Ads expertise - • With LinkedIn Ads delivering 121% ROAS among major ad netwo...
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...
The7stars is the incumbent on the account.
Maryland Law That Mandates 50% Ad Spend By Agencies Criticized 05-14-2026
Maryland Law That Mandates 50% Ad Spend By Agencies Criticized 05-14-2026
Coca-Cola works with several agencies outside WPP Open X – the holding company’s bespoke marketing solution.
HEINEKEN announces the outcome of its global marketing agency ecosystem review, appointing a new roster of Creative, Production, and Media partners to accelerate the next phase of...
WPP’s EssenceMediacom is the incumbent on the account.
Appointment follows two-way competitive pitch.
Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are ti...
I always like work that does more than behave like advertising. Work that enters culture, creates some noise, and ultimately sells stuff. As we say in the BBDO network, it’s all ab...
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Open letter from Independent World Producers Alliance calls out networks for distorting competition.
But we can’t make ads like we used to. Clients won’t buy them: too risky, the media agency doesn’t understand them and Mark Zuckerberg says try him instead. How often have we heard...
Agency covers creative advertising, alongside branding and strategy.
Four agencies have been shortlisted for the account.
Collaboration between clients and agencies on creative ideas is on the rise as brands seek greater chemistry with the people working on their brief and a broader remit, rather tha...
WPP Media’s EssenceMediacom is the incumbent.
WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative m...
The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the Britishp-own holding company, with t...
Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is part of the Cannes Lions stable (along with WARC an...
Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems, taking a more holistic ap...
Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its current top position. Next up is Adidas with WPP Media pi...
Featuring Delectables, Hisense, Grubhub, Disney+, and more
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
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