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The brand appointed Gut for creative and Mediaplus to handle media buying.
FOX Advertising today announced the next phase of its agentic advertising platform, powered by FOX AdStudio, as leading agency and technology partners put its agent-to-agent capabi...
This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else...
Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything, and here’s a deck about it”) is up against AI models th...
Coca-Colas Top Marketer Reveals What Hes Looking For In His Next Agency
Coca-Colas Top Marketer Reveals What Hes Looking For In His Next Agency
Ahead of Advertising Week New York 2026, a novel campaign titled 'Give AI a Break' has been launched by Advertising Week New York in collaboration with Mekanism. The campaign prese...
Agencies seem to be the only business still beholden to conflict of interest.
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
Vero Insurance has appointed Saatchi & Saatchi NZ as its creative agency and Spark Foundry NZ as its media agency. The post Vero Insurance appoints Saatchi & Saatchi NZ and...
Агентствам приходится одновременно управлять рекламными кампаниями разных клиентов, следить за бюджетами, аудиториями и ставками. Чем больше проектов в работе, тем важнее автоматиз...
These eight companies stood out to Fast Company’s Best Workplaces for Innovators 2026 judges for enabling employees to innovate with new technologies and effective processes. The i...
Advertising is becoming more complex as businesses reach customers across search engines, social media, websites, and AI-powered experiences. Marketers now need to manage different...
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
In-house vs. agency marketing for PE-backed multi-brand companies comes down to three real options: an in-house team, one centralized agency, or multiple specialist agencies. The m...
How an Ad Agency Helps Franchise Brands Coordinate National Messaging With Local Advertising Franchise brands face a unique advertising challenge because they need to communicate a...
For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by build...
A financial services marketing agency should help a financial brand become easier to understand, easier to trust and easier to find. This requires a wider opera
Coca-Cola is hunting for a new agency, and the job description tells you everything about where marketing budgets are moving. CMO Manolo Arroyo said it […]
Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.
AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get...
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