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VCCP created the campaign.
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
ADWEEK Launches Agencies Vanguard Membership Program
The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.
The7stars is the incumbent on the account.
In addition to agentic standards, WPP Media is developing its own buying agent for video.
Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.
Today, FOX Advertising announced the launch of the industry's first end-to-end agentic advertising platform, powered by FOX AdStudio, the company's unified data and technology plat...
Omnicom beat WPP Media and Publicis to the business following a competitive pitch in April.
For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingl...
This post was created in partnership with Dstillery The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—...
Review affects all "big five" holding companies.
Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a...
EXCLUSIVE- Omnicom to Win Adidas $512M Global Media Account
As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, pa...
AAR is handling the process.
The charity has invited agencies to pitch.
Building a strong brand is not easy. Many businesses struggle to stand out or stay memorable. Creative agencies help solve this by offering expert strategies and services. Keep rea...
Move comes as figures show the share of Cannes Lions sessions focused on DEI dropped this year.
ADWEEK introduces M&A vertical in partnership with Evros Group.
UK Advertising Exports Group will rebrand with international campaign launched at Outernet London.
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