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«Авито Реклама» расширила набор профессиональных инструментов и запустила публичный API. Новое решение позволяет автоматизировать работу с кампаниями и данными без необходимости за...
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...
X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
The app expanded several areas of its Ad Managers platform to make promotions more accessible to marketers regardless of coding experience.
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to g...
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
Learn how to extract advertising data from Facebook Ads at scale by using Facebook Ads Library Scraper.
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currentl...
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory o...
The Amazon DSP Private Marketplace is the part of the platform built for advertisers who care about where their ads run, not only how many people see them. Open a typical Amazon DS...
Sponsored TV Amazon ads don’t just solve a visibility problem. Most sellers already have a high number of impressions. What they struggle with is the quality of conversions once tr...
Omneky, the autonomous AI advertising platform, announced the launch of the Omneky API and MCP (Model Context Protocol) server, opening its creative generation engine to developers...
Move designed to open up inventory to online advertisers.
Learn how to scrape Google Ads to monitor your own ads or your competitors using Google Search and Ads Transparency Center data.
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
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