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«Авито Реклама» расширила набор профессиональных инструментов и запустила публичный API. Новое решение позволяет автоматизировать работу с кампаниями и данными без необходимости за...
X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
X is rolling out a rebuilt ads platform powered by AI as it works to grow revenue again.
Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more. The post One-Click Conversions API, Pixel Updates, and...
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to...
Meta launched ads AI connectors, app usage dropped for the first time, and one-click CAPI access continues to expand. The post Meta Ads AI Connectors, App Usage Drops, and More app...
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.
The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
Self-serve ChatGPT ads are here… After a limited test beginning in February, advertisers in the US can now sign up for the self-serve beta. Beta Features Because it’s beta, expect...
Facebook algorithms rely on a continuous stream of transactions and user interactions to optimize campaigns.Any interruption in payments disrupts this learning. When the campaign r...
Apple has released preview documentation for its new Ads Platform API, outlining a transition away from the existing Campaign Management API. Here are the details. more…
ChatGPT ads go self-serve, purchase audience retention expands, and Meta advertisers face a rise in partner request scams. The post ChatGPT Ads Go Self-Serve, Purchase Retention Ex...
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ba...
One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager. The post One-Click CAPI Activated, New Meta Ads...
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
The company said the update is the biggest ad system refresh in its history, adding the latest xAI models to help improve targeting and performance.
New policies reflect advertiser feedback and include restrictions around cost breakdown and campaign tool usage.
An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced...
The updates include additional support for the partnership ad label, enhanced third-party capabilities and new metrics for developers and brands.
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
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