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Pocket Gamer Connects Nordics in Helsinki is just around the corner, taking place October 20th and 21st and bringing together more than 150 expert speakers to discuss the games ind...
In his new role, Steve will further develop PUMA's Sports Marketing organization, proactively forging and managing partnerships that align with the company's brand identity. Throug...
PUMA Southeast Asia is bringing the energy of the Singapore Night Race to the Philippines with the exclusive
Matthias, who has been with PUMA for almost 20 years, will continue to be part of the PUMA family as a consultant. He will continue to represent PUMA on the Supervisory Board of Ge...
SP5DER and adidas are giving the F50 Formotion another run, this time with two colorways that are much louder than the metallic silver pair released earlier this summer. The footba...
Heads roll at Good Good Golf — CEO Matt Kendrick and president Joe Flannery — following an ad debacle involving a Callaway branded driver.
Check out the best images, as Bryan Mbeumo, Dominique Janssen and Dimitar Berbatov helped launch the new United x adidas SPZL collection.
PUMA continues to strengthen its presence in global motorsport by bridging high-speed racing with everyday street culture. To
Adidas has put its Yeezy crisis behind it, but CEO Bjørn Gulden says the company’s next test is keeping its comeback on track in a tough sportswear market.
Mercedes-AMG Petronas F1 and adidas are back on the EVO SL with another release, this one connected to the 2026 Singapore Grand Prix. It follows a busy stretch for the partnership,...
Thirty years after Michael Schumacher’s arrival at Scuderia Ferrari HP, PUMA and the team have released a limited-edition collection timed to the Formula 1 Monza Grand Prix, Ferrar...
Shake James is back working with adidas Originals after already releasing the Samba “414 Day” and Forum Low “What The Milwaukee” this year. For his next project, he’s using the Adi...
WPP announced the appointment of Adam Gerhart as Global Chief Client Officer. In this role, Adam will be responsible for leading WPP's key global client relationships and overseein...
PUMA is introducing the All-Pro NITRO™ 2 Wonder, a new PE colorway inspired by Josh Giddey’s Australian heritage and the beauty of the country’s iconic coastline. Drawing from Aust...
Sneaker Politics takes inspiration from Buddy Guy for the multicolor sneaker.
Why should SP5DER have all the fun? In a playbook we see plenty around the industry, adidas leveraged one of its starrier partners to introduce... © Sneaker News, 2026. |...
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
Isadora Versiani has been named global product design director, while Nadia Svensson joins as global merchandising and product director from Adidas. Both will take up their new rol...
Baeumer joined the company in 2007.
In his new roles, Fitzner will support Star Mountain's continued growth by leveraging his expertise in private equity investing and operational value creation to strengthen and opt...
#Adiartist 2008 features on #TOYSREVIL:https://t.co/TEBvG9JRq1What was it all about:https://t.co/TBhCJvGVYN#Adidas#AdidasOriginals#Golocalsg pic.twitter.com/Uln4SAvO4c— t...
Former Abercrombie & Fitch Menswear Leader Joins U.S. Polo Assn. to Advance Global Growth and Elevate Brand Worldwide
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