Social Media Ideas for Adimpact

impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partn...

New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the glob...

AdImpact and Polaris I/O Partner to Expand Advertiser Intelligence for Media Sellers

New partnership pairs AdImpact’s cross-TV ad intelligence with Polaris I/O’s advertiser contacts, agency data, and commercial signal tracking for media sellers AdImpact, the leadin...

Perfogro Ltd's Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It

Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velo...

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...

55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel,...

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

With Match Rates Falling, Is Effective Attribution Just An Illusion?

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Fa...

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges...

Top 10 ClickAdilla Alternatives in 2026

What is ClickAdilla?  ClickAdilla is a global self-serve ad network that has been operating since 2016. It delivers 4.5 billion daily impressions across 240+ countries and supports...

The Competitive Signals Hiding Inside Social Ad Auctions

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive i...

How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinel...

When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mi...

Romanian developer Impact Group closes Q1 2026 with revenues of RON 55.4 mln

Impact Developer & Contractor (BVB: IMP), the first real estate developer listed on the Bucharest Stock Exchange, reported consolidated revenue of RON 55.4 million and gross pr...

Clear Channel Outdoor’s New Marketing Solution Connects Advertising, Social Impact

Clear Channel Outdoor launched Clear Channel Impact, a new solution that helps brands integrate nonprofit partnerships, community engagement, and measurable social impact into out-...

The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment...

Influencer Marketing Tool Review: Wolink vs. Impact

In the global marketing landscape of 2026, cross-border brands are facing fundamentally different growth strategies. When companies aim to…Continue reading on Medium »

Vistar Media research: Impact of 3D motion in DOOH campaigns

Vistar Media, in partnership with Omnicom Media and JCDecaux, has published a new research ‘Science in motion’. The post Vistar Media research: Impact of 3D motion in DOOH campaign...

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Filipino AI Startup Predikta Predicts Winning Ads Before They Launch

Netopia AI announced results from a backtesting study with AdSpark, showing that its behavioral AI platform, Predikta, can align pre-launch simulation scores with real-world campai...

Ad-mazon Does It Again; AI-Funded PACs Dominate Midterm Ad Spend

Despite the heat and the humidity, AdExchanger’s Cannes coverage continues, featuring all the hottest news and gossip straight from the Croisette.  Check out our latest Cannes cove...

Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annu...

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...