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Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns NEW Y...
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns Madhi...
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This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether pe...
Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry. I stopped buying display advertisi...
Izik Izhaki, the VP of performance at Bigabid, takes a deep dive into mobile games retargeting and what publishers need to know to ensure they're getting the greatest impact. .....
Amazon DSP incrementality testing measures whether your ad campaign generated sales that wouldn’t have happened otherwise. Instead of counting every purchase that followed an ad im...
New measurement methodology reveals significant accuracy gaps among leading identity providers and provides a transparent framework to independently evaluate results Intent IQ, a l...
Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...
Amazon DSP ROI influences more business decisions than any audience strategy, creative test, or bidding tactic. Not because the campaigns are underperforming, but because they’re o...
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
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At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Adverti...
Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery App...
7SearchPPC recently introduced two brand-new ad formats, Interstitial and Classic Push, on August 10, 2026. A company spokesperson says this move will definitely benefit advertiser...
Active View Tracking in WordPress If you run ads on a WordPress website, you probably know how many times an ad was served. What you may not know is how often visitors actually had...
The company is also testing a larger, image-led ad format and expanding its measurement partners.
If advertising investment rises, sales and profit should too. If ad spending falls, so should sales. The post ROAS’s First Source of Truth appeared first on Practical Ecommerce.
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
The platform closes a retail measurement gap as e-commerce tracking becomes harder.
Ad slowdown dulls impact of HC relief on TV landing page revenues
Ad slowdown dulls impact of HC relief on TV landing page revenues
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