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Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how b...
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboo...
Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next...
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors...
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of Decrypt...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controver...
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent an...
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them. The post There’s...
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertisin...
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a y...
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade D...
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s...
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a propos...
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will n...
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta...
Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott...
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
Show ’Em Who’s Boss No CEO wants to fall behind in the AI race. Publicis is turning that fear into a selling point. The holding company saw consistent net revenue growth in Q3, up...
Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments...
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bu...
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