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Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazo...
The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance...
FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel dist...
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger read...
The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chattin...
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one...
I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Ve...
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are pa...
OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Adve...
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its cl...
How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?;...
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront present...
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids...
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance...
Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality a...
Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acqui...
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programma...
Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe...
Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ba...
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re...
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfron...
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