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It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertisin...
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared fir...
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade D...
ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “h...
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s...
Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value;...
Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery App...
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...
Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Ha...
Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions. The post Paying The Past To Buy The...
Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Sear...
ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart. The post So Begins Cha...
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy deta...
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT...
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bu...
Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network. The post Why AI Treats Pub...
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned...
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highes...
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a propos...
Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how b...
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