Search fresh public links, source activity, and ready-to-use post angles for Adexchanger Daily Roundup.
Fresh curated links around AdExchanger Daily Roundup are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory o...
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...
Despite the heat and the humidity, AdExchanger’s Cannes coverage continues, featuring all the hottest news and gossip straight from the Croisette. Check out our latest Cannes cove...
Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week. In a world overcome by AI, Bending Spoons is a bet on good-old web properties like...
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out F...
The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the b...
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much. The post Meta’s Customer Disserv...
Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the late...
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and vide...
Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the repor...
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges...
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs...
Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands. But the job is morphing, not going away. Take Hinge’s Chief Mark...
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of...
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
The supply-path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who...
Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recen...
NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone...
Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do. The post Two Broad...
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.