Latest updates for Adexchanger Commerce

Fresh curated links around AdExchanger Commerce are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
  • Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers
  • Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

Post angles to try

Share the most useful takeaway for your audience.
Turn one article into a quick practical checklist.
Ask your audience how this shift affects their work.
Turn angles into scheduled posts

Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

adexchanger.com /1 month ago

How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a...

Read source
adexchanger.com /1 month ago

Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive mo...

Read source
adexchanger.com /1 month ago

Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...

Read source
adexchanger.com /3 weeks ago

Amazon Ads And The Amazon DSP Get An Agentic Rebrand

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....

Read source
adexchanger.com /1 week ago

Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a propos...

Read source
adweek.com /1 week ago

The New Frontiers of Commerce Media

This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. Dur...

Read source
adexchanger.com /2 weeks ago

Value Over Volume, With NYT’s Courtney Glaze

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York T...

Read source
adexchanger.com /3 weeks ago

Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery App...

Read source
adexchanger.com /1 week ago

The Auction Flip: Prebid’s Plan To Swap Places With Google

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how b...

Read source
adweek.com /1 month ago

Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

Read source
adexchanger.com /1 month ago

Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned...

Read source
adexchanger.com /3 days ago

Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins

The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...

Read source
adexchanger.com /1 month ago

Closing The Gap Between The Brief And The Buy

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...

Read source
martechseries.com /2 days ago

Disco Launches Pre-Purchase, Bringing Advertiser-Funded Cash Back to Shopify Checkout

New format creates a checkout revenue stream for merchants as pilot data shows roughly 5% higher order conversion when offers are shown Disco, the AI-powered commerce media platfor...

Read source
adexchanger.com /1 month ago

A Bigger Role For Retail Media Comes With A Higher Bar For Measurement

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, conn...

Read source
adexchanger.com /1 month ago

The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask

For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This pa...

Read source
adexchanger.com /2 weeks ago

Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll

Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared fir...

Read source
adexchanger.com /1 month ago

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Publishers are sitting on a treasure trove of audience data. But, to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least...

Read source
adexchanger.com /1 month ago

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched S...

Read source
adexchanger.com /3 weeks ago

Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right

Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network. The post Why AI Treats Pub...

Read source
adexchanger.com /3 weeks ago

Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech

 The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, t...

Read source
adexchanger.com /1 month ago

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...

Read source
adexchanger.com /1 week ago

Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controver...

Read source
adexchanger.com /4 days ago

Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...

Read source

Turn fresh research into a full content calendar

Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.

Start creating posts

Sources covering Adexchanger Commerce

feeds2.feedburner.com

Recent coverage from public sources
Public source

martechseries.com

Recent coverage from public sources
Public source

adweek.com

Recent coverage from public sources
Public source

Related searches

Daily News Roundup featured Amazon DSP commerce Content Studio Technology google DSP McDonald's Meta Retail Media Retail Media Networks

Recent searches

Artificial Intelligence Machine Learning Data Science Data Engineering Business Intelligence Web Development Software Development Software Testing Programming JavaScript DevOps Cyber Security Product Management Project Management Design UX UX Research Graphic Design Video Production Video Editing