Latest updates for Adexchanger Commerce

Fresh curated links around AdExchanger Commerce are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
  • How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026
  • Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi

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adexchanger.com /6 days ago

How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a...

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adexchanger.com /1 month ago

How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark...

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adweek.com /6 days ago

Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

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adexchanger.com /1 month ago

PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video

Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Eco...

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adexchanger.com /1 month ago

Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their mos...

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adexchanger.com /4 weeks ago

A Bon Viant; The End Of Indie Middleware

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchan...

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adexchanger.com /1 week ago

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched S...

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adexchanger.com /1 month ago

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner f...

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adexchanger.com /1 month ago

A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction

You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account int...

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adweek.com /1 month ago

ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets

New ad formats like branded content and streaming try to make the case for more money.

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adexchanger.com /1 week ago

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...

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retaildive.com /3 weeks ago

A new community for the people modernizing complex B2B commerce

A new commerce leadership community with a bold take on B2B ecommerce.

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prweb.com /3 weeks ago

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...

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adexchanger.com /3 weeks ago

Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of...

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newswire.com /1 month ago

Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue

The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...

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adexchanger.com /1 month ago

Ad Agency Holdcos, But Minus The Ads; Creators In Brief

What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting...

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adexchanger.com /1 month ago

Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...

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adexchanger.com /4 weeks ago

Ad Tech’s Last Neutral Party Just Picked A Side

When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity...

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adexchanger.com /1 week ago

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...

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adexchanger.com /1 month ago

Meta’s Slop Problem; What’s A Media Buyer To Do?

In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...

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adweek.com /1 month ago

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

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adexchanger.com /2 weeks ago

AdExchanger Announces Finalists for the 2026 AdExchanger Awards

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing...

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adexchanger.com /1 month ago

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer...

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adexchanger.com /2 weeks ago

Ad Tech Without Profit; What’s With The MaxxMaxxing?

Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMax...

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Sources covering Adexchanger Commerce

feeds2.feedburner.com

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adweek.com

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newswire.com

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prweb.com

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retaildive.com

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