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No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared...
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...
“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform wil...
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US televis...
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff...
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT...
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is...
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google B...
Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...
Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic, but hit a painful wall when viewership pattern...
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement...
Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. S...
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August...
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? ap...
New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer s...
There have never been so many different avenues for TV advertising. For an outsider looking at today’s advertising ecosystem, which now spans linear TV, streaming, connected TV (CT...
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are...
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On...
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these na...
According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far mo...
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