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The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the...
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either...
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Co...
Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration...
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...
Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. The launch highlig...
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed...
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $...
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while...
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IA...
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its C...
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 20...
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad pla...
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advert...
Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down wi...
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory o...
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmati...
Samsung Ads’ Behind the Screens 2026 report, built on first-party TV data, reveals shifting behaviours across the total TV ecosystem – linear, streaming, gaming and the home screen...
Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir...
Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the r...
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges...
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