Search fresh public links, source activity, and ready-to-use post angles for Ad Planning & Buying.
Fresh curated links around Ad Planning & Buying are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy a...
Amazon ad budget planning has become significantly more complex. Brands are no longer budgeting only for Sponsored Products. Today’s advertising investments span Sponsored Ads, Ama...
What are advertising platforms, and how do they work? An advertising platform is any tool you use to buy traffic and show ads to people. Some advertising platforms are self-serve a...
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them...
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched...
Advertising is becoming more complex as businesses reach customers across search engines, social media, websites, and AI-powered experiences. Marketers now need to manage different...
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
Netflix Ads keeps growing, and our approach hasn't changed: we're building with our advertising partners, not around them. - - Throughout the year, we've expanded the Netfl...
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
Automation is eating advertisers’ workflows. Media buying — once dependent on traders’ skills of budget allocation and bid management — has become the push of a button, where self-...
We are pricing a LinkedIn campaign for a B2B Azure partner programme, to engage existing partners and generate new partner leads flowing into HubSpot. Please show an anonymized Lin...
. Meta Ads Account Setup Meta Business Portfolio और Ads Manager की जाँच। DoorHelp Customer App & DoorHelp Partner App को Meta के साथ connect करने में सहायता। Google Play Store...
Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get...
Quiero activar campañas en Facebook e Instagram que aún no logran el volumen de ventas que espero. Quiero un especialista que tome el control total de mis cuentas en Meta Ads con u...
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences...
Медиаплан обычно собирает внутренняя команда или подрядчик, а отвечает за него руководитель маркетинга. И тут есть риск: на согласование приходит красивая таблица с площадками, бюд...
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether pe...
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a singl...
Мне давно было любопытно разобраться, как в RTB (Real Time Bidding — аукционная закупка рекламы в реальном времени) устроена хайлоад часть. Задача выглядит сложной: от площадок иде...
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.