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The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
Ahead of Advertising Week New York 2026, a novel campaign titled 'Give AI a Break' has been launched by Advertising Week New York in collaboration with Mekanism. The campaign prese...
American advertisers are operating in a media environment with more channels, more data, and more technology than ever before. Yet for marketers, the central challenge is shifting....
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks mig...
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...
Digital ad spend keeps climbing, but 65 percent of consumers now actively avoid ads. Why smart brands are shifting budgets to owned physical communities.
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else...
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade D...
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them...
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
Behind every major advertising platform is a small group of people who decide what an ad looks like, how it gets priced and sold, and how its results get proven. Lukia Xu, a Los An...
AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
Most advertising categories are born in strategy decks. Someone identifies a gap, builds a thesis, raises money against it, and works backward toward a product. The formats that ac...
AI, connected TV, programmatic buying reshape Indias digital ad market
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns NEW Y...
The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, t...
Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy a...
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