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Advertisers know they need to focus on creative diversification. So they’ll prioritize using different formats and uniquely different visuals in their ads. But until now, that has...
A look at Meta’s new creative workflow that lets some advertisers upload up to 10 images and videos for a single ad. The post New Creative Workflow for Meta Ads appeared first on J...
Featuring Delectables, Hisense, Grubhub, Disney+, and more
Karen Levy is director of creative business operations at Supersonic. In mobile gaming, creative strategy is far more than producing ads that look good on a storyboard. It’s about...
Creatify launches an AI creative agent trained on 15M+ ads and $1B+ in analyzed ad spend. It orchestrates full ad production through one conversation, prevents hallucinations, and...
Featuring LVCVA, Porsche, Jimmy Dean, Cadbury, and more
A stunning ad doesn’t matter if no one stops scrolling. In 2026, the Facebook algorithm has fundamentally changed: creative doesn’t just attract attention, it is the targeting. Met...
The new full-service production unit brings AI-powered content capabilities, with human expertise, directly to clients—from TV-grade video and audio to display, social, and rich me...
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
Innovid, the independent software platform for advertising creation, delivery, measurement, and optimization, has deployed—in collaboration with Adring and Stretchly—a drive-to-sto...
Amazon Creative Assets starts becoming a life jacket the moment your ads stop feeling easy. At first, uploading creatives directly into campaigns works just fine. But once campaign...
Tools for creating and editing images and videos are among the top AI time-savers. The post AI Creative Tools in Google Ads appeared first on Practical Ecommerce.
Envato's latest campaign, 'Creative Flow: Activated,' presents the brand as a comprehensive creative toolkit designed to support modern creatives in maintaining their focus amidst...
Creative Intelligence System, the first solution from a three-year initiative, launches for financial services at Adobe Summit 2026.
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the public realm. How it can interact with audiences and the...
The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...
In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more eff...
A creative at the7stars writes about her week filled with grading, using AI to create visuals for a pitch, speaking up at brainstorming sessions and more.
Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems with Flexible Format Look, I...
AI doesn’t replace creative — it reveals what matters Advertising “creatives,” the humans, have always evolved alongside the tools, media, and economics of their time. What AI is d...
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