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Why older influencers are crushing Gen Z creators in brand trust.
ADWEEK Launches Agencies Vanguard Membership Program
EXCLUSIVE- Omnicom to Win Adidas $512M Global Media Account
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
ADWEEK introduces M&A vertical in partnership with Evros Group.
Omnicom beat WPP Media and Publicis to the business following a competitive pitch in April.
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
Insights on Marketing's Future From the Press Hour
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
This post was created in partnership with Dstillery The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—...
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
Meanwhile, Horizon Media maintains lead in individual agency rankings.
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out F...
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.
Podean, Harvest Group, and EVOQ Group look for scale.
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
The new group will be tasked with putting creative in business context for clients including Adobe and IBM
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
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