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Pernod Ricard-owned Absolut has launched this year’s line of Tomorrowland-themed bottles to mark its partnership with the festival The post Absolut unveils Tomorrowland 2026 bottle...
Pernod Ricard-owned Absolut is the Official Vodka Partner of pop icon Madonna’s new album, Confessions II The post Absolut named vodka partner of Madonna’s new album appeared first...
Vodka remains one of the most popular spirits categories in the world. In the United States alone, it ranked as the top spirit by revenue in 2025, according to the Distilled Spirit...
What does it mean to be the best-selling spirits category in a world where people are supposedly drinking fewer spirits? Indeed, vodka sales, like all spirits sales, were down in 2...
The two chicest words you could ever utter in a bar.
What do you get when Madonna and Absolut join forces? A $125 dancefloor-in-a-box featuring a cassette player, coupe glasses and a very spicy secret ingredient. Read the full articl...
These summer vodka cocktails are fruity, bubbly, and refreshing. From two-ingredient highballs to garden-fresh sippers, here are my go-to vodka…
Schwarze und Schlichte's vodka brand Three Sixty has tapped into the premium shot occasion with the launch of Fusion liqueurs The post Three Sixty goes neon for Fusion shots appear...
Svedka Vodka, owned by Sazerac, has launched a ready-to-drink range called Vodka Water, which is packaged in fully transparent cans The post Sazerac unveils Svedka Vodka Water RTDs...
While the world’s biggest-selling vodka brand settled for another year in decline, the rest of the top five all posted growth in 2025 The post Top 10 biggest-selling vodka Brand Ch...
Madonna is keeping the momentum building for ‘Confessions II’. The Pop Queen has partnered with Absolut Vodka, which has been unveiled as the Official Vodka of the eagerly anticipa...
Stoli Group's flagship vodka has launched a brand activation at Dubai International Airport in the United Arab Emirates The post Stoli vodka pops up at Dubai Duty Free appeared fir...
Chris Jones, Managing Director at Paragon Brands, reveals how Żubrówka is changing the vodka game — no longer just a neutral spirit, it’s now about flavour, personality and experie...
Absolut and Tomorrowland are expanding their long-running partnership once again in 2026. This time, the collaboration gives fans an early glimpse at Tomorrowland’s upcoming mainst...
Perfectly frothy. READ MORE...
British-Indian vodka brand Desi Daru has landed a spot on the new Planetarium cocktail menu at The Dorchester’s Vesper Bar The post Desi Daru’s Saturn headlines Vesper Bar menu app...
The ready-to-drink category surpassed vodka in global value last year, according to IWSR The post RTDs overtake vodka in global value appeared first on The Spirits Business.
We reveal how vodka is shedding its neutral reputation to embrace provenance, craft and quiet character — as a new generation of drinkers rediscovers the category with fresh curios...
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