What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is smal...
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AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is smal...
Search engines were built to retrieve information. AI systems are increasingly being built to resolve uncertainty through trusted pathways.Continue reading on Medium »
Many AI systems now produce fully documented reports with citations, making the apparatus of scholarship available without the slow friction through which scholarship is ordinarily...
Over the past few years, artificial intelligence has evolved from a largely experimental research field into a fundamental part of modern software systems. Driving this change is a...
One of the most interesting projects my colleagues have done with LLMs has been building a system with Bayer to allow pharmaceutical researchers to query decades of inf...
Beyond the Prompt: Instructions, Context, Tools, Skills, Agents, and More!Continue reading on Medium »
AI search is driving traffic. Here's how successful teams are measuring it.
Artificial intelligence is moving ahead quickly, and DeepSeek AI is stealing the spotlight. Developed by High Flyer Capital Management, DeepSeek is already outperforming some of th...
When agentic workflows fail, developers often assume the problem lies in the underlying model’s reasoning abilities. In reality, the limited information provided by the retrieval i...
A company rolls out an AI customer service assistant. The model behind it is current and capable enough for the job. The assistant goes live. Within a week, support tickets are get...
Agentic AI is a class of artificial intelligence in which software systems autonomously plan, execute...
Search once returned a page of options. Now it delivers a verdict. That looks like convenience, but it is also a transfer of judgement, from us to a system we cannot inspect.A few...
Google is launching AI-powered “information agents” that can monitor topics in the background and proactively alert users to updates and changes.
According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions and gather information. This shift in search behavior means SEO lea...
Knowing how to rank in search engines and how to rank in AI search results are two different games now.
Partnership brings Answer Engine Optimisation (AEO) capability to iSOFT’s enterprise clients across banking, healthcare, government and education. The way Australians find and eval...
Search agents have become essential infrastructure for frontier language models, yet their development remains locked behind corporate walls. These systems need to handle a fundame...
Editor’s Note: Professional buyers are quietly handing the first step of vendor selection to chatbots, and that single behavior change is upending two decades of online visibility...
ASI is a theoretical system that will function on an entirely different scale from current AI, operating with a capacity so advanced that it is as far beyond humans as humans are b...
A suite of web APIs built for AI agents that helps them scour the web faster for search results is already being used by Copilot, ChatGPT and "many others."
New findings from AI Search Engineers identify the exact sequence of authority signals that produces the fastest path to verified AI answer appearances across ChatGPT, Google Gemin...
Parametric memory and retrieval are two different problems with two different fixes. Most teams are solving the wrong one without knowing it. The post AI Search Runs On Two Memory...
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the nu...
<p class="wp-block-paragraph">Enterprise AI teams are learning a hard lesson: agents do not behave like human users.</p> <p class="wp-block-paragraph&...
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