A Change in AI Strategy
AI models have reached commodity status as prices fall 41% while token usage surges 50%. To win relative share, labs should partner & resell models, control the user interface...
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AI models have reached commodity status as prices fall 41% while token usage surges 50%. To win relative share, labs should partner & resell models, control the user interface...
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established per...
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visit...
AI moves fast, but your GEO strategy can keep up. Learn what changes, what stays steady and how to build an AI search strategy that lasts. The post How Quickly Does AI Really Move?...
Discover how AI in business strategy is transforming decision-making, optimizing operations, and driving innovation. Explore key insights and practical applications to enhance your...
Today, when a buyer asks ChatGPT, Perplexity, or Google’s AI Mode a question, they rarely see a list of suggested links. They see one synthesized answer that cites a handful of sou...
Most AI strategies are sound but stuck. The difference is a clear, defensible first move.
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want...
AI is changing how HCPs seek answers. Pharma marketers need a new strategy.
Brick Marketing, a Boston digital marketing agency serving organizations nationwide since 2005, helps companies achieve meaningful business outcomes by combining proven digital mar...
AI Technology PR is crucial as buyers use AI chatbots. Learn how PR strategies are evolving to ensure brands are cited and visible in AI search results.
Key takeaways Your prospects ask AI for a list of MSPs before they ever search Google or visit a provider’s website. They describe their company, IT environment, security concerns,...
По данным ВЦИОМ за последние полгода доля интернет-пользователей в РФ с опытом использования нейросетей выросла с 73% до 78%. Доля тех, кто обращается к ним не реже раза в неделю,...
Understand AI Share of Voice and other critical AI visibility metrics brands should track, including citation share and AI visibility rate, to measure brand presence in AI-generate...
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves...
Key Findings Search and summarization lead AI usage. According to G2’s analysis of 600+ verified Audience Intelligence reviews, these were the most mentioned AI capabilities...
Almost every AI creative pitch landing in a Southeast Asian marketer’s inbox this quarter rests on the same unstated assumption: if machines now mediate discovery, machines should...
As AI lowers the barriers to starting and scaling a business, creating a memorable brand and great customer experiences will become the ultimate competitive advantage.
According to IBM, global AI adoption is growing steadily. Presently, 35% of companies have already incorporated AI into their business, and an additional 42% are exploring AI. In t...
Ranking for a high-volume keyword no longer guarantees visibility in generative search. AI models bypass generic pages, pulling directly from content built with clear AEO tactics f...
Has your brand recalculated its dashboard for the AI search world? Learn which number should be dismissed, which numbers should get primary positions, and one number that belongs t...
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers. The post How To Optimize for AI Overview...
start-your-ai-strategy-with-the-problem-you-need-to-solve
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI...
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