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AI Is Bringing Retail Media Closer to the Sale
AI Is Bringing Retail Media Closer to the Sale
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger read...
Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from...
Advertising is training AI on what culture is. Are we comfortable with what it’s learning from?
As platforms like OpenAI, Perplexity AI and Anthropic redefine how users access information, a familiar model is reemerging in an unfamiliar form: advertising embedded directly int...
As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build bran...
The global advertising industry crossed the one-trillion-dollar threshold in 2025. In that same year, a quieter milestone passed almost without notice: the first AI-agent-mediated...
AI-generated ads can streamline marketing efforts, but their effectiveness depends on proper groundwork. According to Marketing Against the Grain, one critical step is crafting det...
AI is now a core part of creating modern marketing materials. Creative teams are using AI to create content, personalize experiences, streamline design workflows, and scale creativ...
For major advertisers across industries, from consumer goods to truck manufacturing, AI's ability to speed up and scale campaign creation ‌is proving appealing as they look to re...
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s mos...
This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates busine...
In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more eff...
AI doesn’t replace creative — it reveals what matters Advertising “creatives,” the humans, have always evolved alongside the tools, media, and economics of their time. What AI is d...
The new full-service production unit brings AI-powered content capabilities, with human expertise, directly to clients—from TV-grade video and audio to display, social, and rich me...
Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a sta...
Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword contro...
S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.
In an age where all media conversations are sprinkled with AI, Amazon MX Player’s Karan Bedi, Head of Amazon MX Player, and Amogh Dusad Head of Content, have found particular benef...
Creatify launches an AI creative agent trained on 15M+ ads and $1B+ in analyzed ad spend. It orchestrates full ad production through one conversation, prevents hallucinations, and...
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post A...
AI is becoming the new place where people discover and compare products, so businesses need to optimize for AI-driven decisions before customers ever reach the checkout page.
We used to have a saying at the first agency I worked for: “Money flows to new.” Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took...
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