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Updated displays and notes offer easy access to information and new benchmarking features provide performance insights.
Get the newest display and video benchmark data for your industry plus exclusive expert insights on how to improve your programmatic campaigns. The post Display & Video Ads Be...
Sensor Tower, a leading provider of data on the digital economy, announced an integration with Google Ads to help advertisers discover and repurpose their existing social creatives...
The move represents the platform’s latest artificial intelligence integration advance, and could eventually lead to full advertising automation.
In the past few years, we saw some changes that were highly expected, such as changes to ad formats, automated bidding options, and even more automated recommendations. We also saw...
What is ClickAdilla? ClickAdilla is a global self-serve ad network that has been operating since 2016. It delivers 4.5 billion daily impressions across 240+ countries and supports...
AgencyAnalytics launches AI search tracking as agencies report losing visibility into where clients get found AI Tracker leads a new suite of AI features, including AgencyAnalytic...
Google is rolling out new features based on artificial intelligence (AI) and AI agents for Google Ads and Google Analytics. With these, the company aims to help advertisers carry o...
In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.
By Shruti Prasanna (Solutions Architect), Nina Williams (Sr. Solutions Architect), Daniel Chegwidden (Solutions Architect), Randy Pitcher…Continue reading on Medium »
Most B2B media buys are … a black box. You sign up, wire the money, the ad “runs,” and 60 days later you get a PDF with an impressions number and no way to check any of it. You hav...
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more. The post New GA4 Channel Tracks AI...
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more. The post New GA4 Channel Tracks AI...
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces...
Advertisement feature from CitNOW Group
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...
New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced t...
The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...
RollerAds review RollerAds is a self-serve ad network built around four formats: push notifications, in-page push, onclick (popunder), and direct click. It runs on 7 billion+ daily...
Imagine your director sends you a chat message Monday morning: Our average order value dropped 7% in January, but total revenue stayed flat. Why? If you’re a data practitioner, you...
The new creation flow will make it easier for brands to experiment with promotional campaigns and determine how changes affect performance.
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued tha...
For website owners, choosing between Ezoic vs Google AdSense is not simply a question of which ad network pays more. The more important questions are how each platform monetizes tr...
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