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adexchanger.com /1 month ago

5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...

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socialmediatoday.com /1 month ago

Google updates Ad Advisor with additional agentic safety features

The AI-powered tool will now include elements to help marketers troubleshoot elements and obtain instant certifications.

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jonloomer.com /1 month ago

Meta Ads AI Connectors, App Usage Drops, and More

Meta launched ads AI connectors, app usage dropped for the first time, and one-click CAPI access continues to expand. The post Meta Ads AI Connectors, App Usage Drops, and More app...

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ffnews.com /3 weeks ago

Addepar Introduces ADX, Enabling Data Activation and AI at Scale

Addepar, a global data and AI platform for investment professionals, today announced the launch of Addepar Data Exchange (ADX), a managed data environment within the Addepar platfo...

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adexchanger.com /1 month ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

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unity.com /1 week ago

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

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adexchanger.com /3 weeks ago

Google Ads Launches New Tools For Mapping Incrementality

Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool...

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adexchanger.com /1 month ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...

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adexchanger.com /1 month ago

Predictive Analysis And Performance Go Hand In Hand

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue...

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adexchanger.com /2 weeks ago

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...

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socialmediatoday.com /1 month ago

Meta simplifies ad performance elements

An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.

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socialmediatoday.com /1 month ago

Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less compute to deliver more relevant ads and drive better return on ad spend.

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artificialintelligence-news.com /3 days ago

Google folds Display Ads into AI-first Demand Gen platform

Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a sta...

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adexchanger.com /1 day ago

Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annu...

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adexchanger.com /1 week ago

Why Is Ad Intelligence Still Built For A Pre-AI World?

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real ti...

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blog.hubspot.com /4 weeks ago

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying q...

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jonloomer.com /1 month ago

Meta AI Business Assistant, Tracking Updates Spotted, and More

Meta AI Business Assistant, one-click CAPI, pixel upgrades, Dynamic Creative changes, and other Meta ads updates to watch. The post Meta AI Business Assistant, Tracking Updates Spo...

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tomtunguz.com /3 weeks ago

All the AI You Need for 8 Ads per Day

One search ad every 40 minutes pays for a trillion-parameter model. One content ad every 3 minutes does the same. The math on ad-supported AI is better than you think. When Anthrop...

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dataconomy.com /1 month ago

Google upgrades Ads Advisor with real-time campaign fixes

Google's Ads Advisor tool receives significant updates, enhancing AI-driven guidance to help marketers optimize ad campaigns and troubleshoot issues.

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adexchanger.com /3 weeks ago

Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced...

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adexchanger.com /1 month ago

Primed For Upfronts; How Much AI Is Too Much AI?

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfron...

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adexchanger.com /2 weeks ago

The Keywords To The Kingdom; Can’t Afford To Pay Attention

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “...

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martechseries.com /3 weeks ago

Adsterra Monetization Case Study: Google Discover Traffic Revenue

Insights into building a scalable model with Google Discover traffic and optimized ad placements by Adsterra publisher. A newly released case study explores how a digital publisher...

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socialmediatoday.com /4 days ago

Google integrates Demand Gen and Display Network

The move allows advertisers to use both options to reach different audiences within one unified environment.

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