Latest updates for Ads Analytics

Fresh curated links around ADS Analytics are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • BloomIdea: Measuring ChatGPT ads on Drupal, from the browser and from the server
  • Devising A New (Ad) Metric System; Where Did All The UTMs Go?
  • Chrome Has A New Way To Measure Ad Overload On The Web

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bloomidea.com /3 weeks ago

BloomIdea: Measuring ChatGPT ads on Drupal, from the browser and from the server

Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...

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adexchanger.com /1 week ago

Devising A New (Ad) Metric System; Where Did All The UTMs Go?

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...

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adexchanger.com /1 month ago

Chrome Has A New Way To Measure Ad Overload On The Web

Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But...

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adexchanger.com /3 weeks ago

Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery App...

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adexchanger.com /1 month ago

The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM

Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...

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webdesignerdepot.com /1 month ago

Chrome Can Now Measure Exactly How Obnoxious Your Website’s Ads Are

Chrome can now measure exactly how obnoxious a website’s ads are, from how much of your screen they swallow to how much data and CPU time they burn. Those ad-stuffed websites can f...

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blog.hubspot.com /2 weeks ago

AEO for digital marketing teams: How to ensure your brand is visible across every channel

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. T...

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getsocialguide.com /1 week ago

Active View Tracking in WordPress

Active View Tracking in WordPress If you run ads on a WordPress website, you probably know how many times an ad was served. What you may not know is how often visitors actually had...

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adexchanger.com /1 week ago

VideoAmp Bets On AI To Connect Ad Planning And Measurement

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...

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ascii.jp /3 weeks ago

Pro ai、生成した広告バナーを出稿前に採点する新機能を追加。DPro市場データで勝ち筋と差別化余地を評価

Pro ai、生成した広告バナーを出稿前に採点する新機能を追加。DPro市場データで勝ち筋と差別化余地を評価

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blog.apify.com /1 month ago

How Adside unified three ad libraries and pulled 133k live ads for under $200

AI agents that run paid ads need to know what the competition is doing. Adside built AdsSpy to pull any competitor's live ads from the Meta, Google, and LinkedIn ad libraries into...

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blog.google /1 month ago

Build a measurement stack you can rely on to steer your campaigns.

In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.

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adweek.com /2 weeks ago

OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS

The company is also testing a larger, image-led ad format and expanding its measurement partners.

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snowflake.com /2 weeks ago

AI Gateway for Advertising: Governed AI Agents | Snowflake

AI Gateway for Advertising (preview) brings governed MCP integrations for Meta and TikTok to Cortex Agents — combining enterprise data with live platform signals.

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adexchanger.com /1 month ago

Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...

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pocketgamer.biz /1 week ago

Miniclip’s mobile advertising platform AdSurge launches as standalone company

Games studio Miniclip has built an AI-powered mobile advertising platform called AdSurge, designed for third-party games publishers. The tool has launched today, offering an integ...

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brafton.com /4 weeks ago

Q&A From Winning Strategies for AI Ads, ChatGPT Ads & the Next Era of Paid Search

Could ChatGPT ads challenge Google? How should marketers measure AI-generated creative? Get answers to seven audience questions from Brafton's AI ads webinar. The post Q&A From...

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richads.com /1 month ago

Best RollerAds Alternatives for Buying Traffic in 2026

RollerAds review RollerAds is a self-serve ad network built around four formats: push notifications, in-page push, onclick (popunder), and direct click. It runs on 7 billion+ daily...

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adexchanger.com /2 days ago

LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The po...

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cloud.google.com /1 month ago

Agentic analytics with the Data Agent Kit

Imagine your director sends you a chat message Monday morning: Our average order value dropped 7% in January, but total revenue stayed flat. Why? If you’re a data practitioner, you...

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sellerapp.com /3 weeks ago

How to Evaluate Amazon DSP Campaign Performance Using Amazon Marketing Cloud

Amazon DSP campaign performance is harder to evaluate than native reports make it seem. Campaign-level metrics can show spend, conversions, and attributed revenue, but they rarely...

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adweek.com /1 month ago

How to Build an AI Dashboard That Makes Your Case for You

ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.

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socialmediatoday.com /1 month ago

Pinterest offers predictive optimization for Performance+

The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements to create more effective campaigns.

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richads.com /1 month ago

How Online Video Ads Perform and What to Measure

Peculiarities of video ad performance Video ads don’t play by the same rules as banners, push ads, popunders, or native ads. A 15-30 second video can show a product in action, buil...

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Sources covering Ads Analytics

feeds2.feedburner.com

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ascii.jp

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blog.apify.com

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blog.hubspot.com

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cloudblog.withgoogle.com

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getsocialguide.com

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