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Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive i...
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currentl...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
The app expanded several areas of its Ad Managers platform to make promotions more accessible to marketers regardless of coding experience.
Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recen...
The in-stream assistant provides personalized answers to campaign-related questions and is powered by Gemini’s artificial intelligence model.
Our AI agent, built with Gemini, helps publishers get deeper insights, understand their performance and make better decisions faster.
What is ClickAdilla? ClickAdilla is a global self-serve ad network that has been operating since 2016. It delivers 4.5 billion daily impressions across 240+ countries and supports...
Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a sta...
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annu...
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real ti...
New offering brings trusted post-bid measurement to audio formats on YouTube DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize adverti...
We are an AI tech startup looking for someone to run meta ads for us.We build AI voice agents and call-centre systems that handle inbound calls, bookings, and customer enquiries, a...
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more. The post New GA4 Channel Tracks AI...
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more. The post New GA4 Channel Tracks AI...
Advertisement feature from CitNOW Group
New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
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