Social Media Ideas for 7-Eleven Japan

7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media

How to buy the new viral convenience store coffee that locals are raving about. Ever since 7-Eleven introduced coffee-making machines at its branches in 2013, the chain has cemente...

Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store

The first time a 7-Eleven has opened inside a high school in Japan. 7-Eleven opened a new branch in Japan on 1 June, at a site so unusual it made nationwide news. This new store ca...

7-Eleven Japan now has Seven Cafe tea machines…but can they convert a coffee drinker?

Convenience store tea is having a moment this summer. In 2013, 7-Eleven Japan debuted its new “Seven Cafe” system of freshly made beverages, starting with a rollout of coffee machi...

7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar

Amongst all the viral convenience store food finds, this is a hidden gem. 7-Eleven Japan is known for many things, like coffees, sandwiches and smoothies, but one thing you might n...

7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range

New “one piece” sandwich looks set to be another sell-out hit for the popular chain. On “Sandwich Day” on 13 March, 7-Eleven completely revamped its sandwiches in Japan, and among...

7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer

Rising star in Japan’s foodie scene is making its 7-Eleven debut. Walk into a 7-Eleven in Japan and, as you’d expect, you’ll quickly find all sorts of very Japanese foods and drink...

Starbucks Japan releases new “torori” drinks exclusive to 7-Eleven convenience stores

A new limited-edition drink you can’t even get at Starbucks. Competition is fierce amongst Japan’s top three convenience store chains,  7-Eleven, Family Mart and Lawson, but right...

Seven-Eleven Japan ties up with ad firms for digital signage business

Seven-Eleven Ad Connect, a joint venture with Dentsu Group Inc. and CyberAgent Inc., will distribute ads to digital signage in Seven-Eleven Japan stores based on purchase data.

7-Eleven parent's net profit jumps 24%, fueled by US gasoline prices

7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?

Summertime bust or must-buy? It’s been roughly three years since 7-Eleven added smoothie machines to its stores in Japan, allowing customers to whip up freshly made smoothies in se...

7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream

This chilled sando is a convenience store must-try. When you’re travelling around Japan and learning the language, you’ll find yourself picking up new words in odd places, and righ...

7-Eleven Japan vs Family Mart: Who has the biggest convenience store cookie?

A cookie clash amongst convenience store chains.  It’s a great time to be a convenience store customer in Japan right now, as Family Mart is holding a special upsize campaign that...

7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba

As well as a double-sized cheesecake worth fighting battles over. The world may be subject to the annoyances of shrinkflation, but over the past few years, there’s been a running t...

7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread

New melon pan crossover looks set to be a hit with customers. 7-Eleven has been shaking up the convenience store scene in Japan recently, overhauling sandwiches with pink bread, ro...

7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area

And no, that’s not Kyoto. With green tea being the most culturally significant drink in Japan, and Kyoto being considered the heart of the country’s traditional culture, it’s easy...

7-Eleven Japan reimagines the fruit sando with new chocolate bread version

This might look like brown bread, but there’s nothing savoury about it.  Japan is famous for its fruit sandwiches, which traditionally pair slices of crustless white bread with a c...

7-Eleven Japan now sells a tiny dessert burger but is this convenience store sweet worth the hype?

Forget sweet sandos, 7-Eleven wants us to explore the world of sweet burgers. 7-Eleven Japan is famous for its sweet sandwiches, commonly filled with fruit and cream, but now the c...

Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier

At this Japanese convenience store chain, big is an understatement.  It’s been a great few months for convenience store fans in Japan, with chains like 7-Eleven and Lawson upsizing...

セブン、テスラ「スーパーチャージャー」導入

セブン‐イレブン・ジャパンは、Tesla Japanが展開するテスラ製EV用急速充電設備スーパーチャージャーをセブン‐イレブンとして初導入。7月11日からセブン‐イレブン川崎子母口東店(神奈川県川崎市...

Morreu Toshifumi Suzuki, o pioneiro que revolucionou o retalho japonês com a 7-Eleven

Nascido em Nagano, em 1932, Suzuki juntou-se à empresa de retalho Ito-Yokado em 1963, após ter trabalhado numa distribuidora de livros. Desafiando o ceticismo da época, Suzuki asso...

7-Eleven plans to close several Canada stores

7-Eleven Japan joins the craze for Korean Gamja Cheese Balls

Trendy Korean snacks get a convenience store makeover, but is it a good thing?  Last year, 7-Eleven showcased some of Korea’s most famous food in a special limited-time campaign, a...

Toshifumi Suzuki, the Japanese behind the ‘conbini’ empire, has died. He was 93.

TOKYO — Toshifumi Suzuki, the Japanese businessman credited with creating the 7-Eleven convenience-chain global retail empire, has died. He was 93.

Toshifumi Suzuki: Founder of Seven-Eleven Japan dies at 93

The entrepreneur built a business model centred on ready-to-eat meals.