The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
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Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect
'Advertising spends may keep growing in high single digits'
Indian digital ad market likely to double to USD 22 bn by 2030
Indian digital ad market likely to double to USD 22 bn by 2030
How much do Instagram ads actually cost in 2026? We break down CPC, CPM and CPE rates, what drives pricing, and how to stretch your budget further. The post How Much Do Instagram A...
The fan's guide to which brands are getting in the game for the NFL in 2026.
Amid intensifying competitive pressure from prediction markets, regulated sportsbook operators could spend as much as $7 billion on marketing, including advertising, next year, acc...
What makes influencer marketing the go-to strategy for modern brands in 2026? As traditional advertising continues to lose its edge, influencer marketing has surged ahead, offerin...
What are advertising platforms, and how do they work? An advertising platform is any tool you use to buy traffic and show ads to people. Some advertising platforms are self-serve a...
Todd Spangler / Variety: Netflix says it expects FY 2026 ad revenue of ~$2.7B, under its ~$3B forecast, and its Q4 operating margin will be impacted due to costs associated with la...
How B2B marketing leaders should allocate video budgets in 2026: benchmark ranges by company size, funnel allocation, and ROI frameworks for 5 content types. The post The CMO’s Gui...
The 2026 midterms ad bill officially topped $10 billion Wednesday.
AI-driven traffic plus deal-seeking consumers are expected to add up to a strong holiday season for online sales this year.
A decade of media growth is giving way to a period of reinvention. Forrester’s 2027 predictions reveal how leading media and technology firms will adapt as subscriptions slow, sear...
While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.
New Zealand’s digital advertising industry generated $1.588 bn in revenue in the first half of 2026, according to the IAB's latest report. The post NZ digital advertising reports n...
AppLovin CEO Adam Foroughi has suggested ads have greater potential for economic expansion compared to the rise of chatbots, even if large language models (LLMs) have greater econo...
After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.
Digital ad spend keeps climbing, but 65 percent of consumers now actively avoid ads. Why smart brands are shifting budgets to owned physical communities.
Global virtual event will give marketers a first look at the ideas, innovations, and AI capabilities shaping the future of advertising StackAdapt , the leading AI advertising and o...
ADWEEK Reveals the 2026 Agency of the Year Shortlist
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