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Skift's Data + AI Summit in Europe this week just showed that AI may be changing travel distribution and internal operations, but booking volume is another story.
AI discovery is moving closer to transaction. Travel brands must become legible to machines without surrendering the memory, service, and loyalty advantages that set them apart.
A four-party study finds 54% of travelers already use AI for trip planning, yet only 22% of DMOs offer AI capabilities, with 72% of DMO leaders warning that laggards risk irrelevan...
The author maps 40 AI trip planning products across four categories and questions whether AI will transform travel booking or simply replicate the transactional convenience of OTAs...
AI is increasingly becoming a trusted companion for Gen Z as they plan, explore, and enrich their travel experiences. The shift reflects a broader transformation in how younger gen...
Bain analysis warns travel operators that rising AI referral traffic and agentic booking tools threaten direct bookings and margin, urging proactive content
Under stricter regulation across a fragmented travel market, executives overseeing AI in European travel operations are now being forced into nuanced and challenging conversations.
Destination PR now decides whether AI names your city: 40% of travelers found a destination through AI, per Mindtrip. See which sources and checks matter.
From shifting consumer behaviour to new booking tools and investment trends, the virtual event will explore how technology is reshaping the business of travel.
The travel industry is largely still testing AI bookings in controlled environments. Companies that can prove the technology works across live bookings at scale could gain a valuab...
AI is already changing travel, writes Expedia TAAP VP, Robin Lawther in the latest issue of Canadian Travel Press. Lawther explains that AI “is helping people search faster, com...
AIHA has released a free Hotel AI Visibility guide covering KPIs, self-assessments, and AEO strategy to help hotels control how AI assistants represent their properties to traveler...
The hospitality industry has invested tremendous energy into the booking experience, making it easier for travelers to compare rates, filter amenities, and reserve a room with just...
Travelers are changing how they research hotels, with AI search for hotels becoming part of the booking journey. Instead of browsing dozens of listings
The biggest shift in AI travel may be happening outside travel, as general-purpose agents learn to book, rebook, and act for the customer.
Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether internal divisions may hold them back.
Using Cathay Pacific's Google AI contrail-avoidance trial as a framework, this piece argues hotels must define decision envelopes, run shadow-mode pilots, and track AI override rat...
Thursday brought Accor launching ALL Concierge across 1M+ pilot conversations in 11 languages on five platforms including WhatsApp, a four-party study finding 54% of travelers use...
Key takeaways from Destination AI 2026 in Washington D.C., where 500 hospitality leaders signaled a shift from AI experimentation to live operational deployment across hotel distri...
In Klook's Travel Pulse survey of roughly Gen Z and millennial travelers across Asia, 57% said they had used AI to find new destinations or experiences.
Booking already has tools that organize trips. Vayo's proposition is that AI can turn the itinerary into something more: a system that learns how you travel, watches the entire tri...
For now, AI personalizes the message, but it doesn't personalize the recommendation.
Dutch founders Loes Daniels and Jorik Schröder launch Away.ai, an AI platform that books complete flight-and-hotel packages in minutes based on personal preferences, with a 2-4% tr...
AI agents are helping airlines and other travel companies stay connected with customers throughout the journey. By retaining context and acting on signals over time, they could tur...
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