Social media presence and marketing is among the most disruptive technologies that are revolutionizing the way people and businesses carry out their affairs.
It is one of those technologies that digital marketing experts will tell you, “Adapt the technology or sink.”
Indeed, there is absolutely no way you can survive the competitive digital world if you do not embrace social media platforms. Different statistics prove just how much social media is of the essence.
Here are some:
- According to figures on DataPortal, there were about 4.95 billion social media users as of October 2023. This number represents about 62% of the global population.
- Statista projects the global number of social media users to hit 6 billion by 2027.
- According to figures published by Zenith Media, social media has already overtaken paid search as an advertising channel with a 25% YoY growth.
- Facebook is the most used social media platform among marketers, with a usage rate of 89%. Instagram comes in second with a usage rate of 80%. This is according to data by Statista.
From these stats, it is crystal clear that social media is the engine that will propel digital marketing. Marketers should now brace themselves to face the task that lies ahead- increasing social media presence for their brand.
How is this achievable? What are the strategies? How much money and resources are needed to achieve a 100% active social media presence?
If these are the questions that are running in your mind, then you have come to the right place. This article is for you!
Top 10 Proven Tips To Improve Social Media Presence
Improving social media presence comes with lots of low-hanging fruits. You get to stand head and shoulders above your competition. Social media platforms also present your target market right at your doorstep.
But achieving it entails a lot of hard work and an amalgamation of multiple strategies and resources. Here are some of the ways you can improve your social media presence.
Use Multiple Social Media Platforms
This is the first and most obvious strategy. Using multiple social media platforms broadens your brand’s reach. Each platform caters to a unique audience with distinct preferences and behaviors.
By creating accounts with multiple social media platforms such as Facebook, TikTok, X, Instagram, WhatsApp, LinkedIn, and YouTube, you tap into different demographics and maximize exposure.
However, it is also essential to do your homework and know the social media platform your target market uses the most. Take Facebook for example. The largest age group using this platform is between the ages of 25 and 34, representing 29.9% of usage.
Additionally, the usage demographics by gender are 44% female and 56% male. Now, with such knowledge, it is easy to tailor your brand voice and tone for the sake of your target audience.
For TikTok, the largest age group is 18 to 24. This represents 21% of users. The gender demographics for this platform stand at 54% female and 46% male.
Having these facts at your fingertips will help you understand which social media platforms to prioritize. Above everything else, ensure you adopt a multifaceted approach.
It will broaden your brand’s reach to its target audience and hedge against potential shifts in platform popularity.
Optimize Your Profile
Your profile is like the digital storefront of your brand. It speaks to your audience in bold. Which is why you must strive to optimize it. Start by crafting a compelling bio that succinctly conveys your brand’s essence.
Make sure to use keywords relevant to your industry for search optimization. Secondly, you must include high-quality visuals such as your company logo. Such visuals play a significant role in boosting brand visibility. They create an image of your brand in your audience’s mind.
It is what your customers will visualize whenever they hear or think about your brand. Additionally, ensure you incorporate working contact details such as your phone number, location and email address.
Prioritize Social Media Platforms that Offer Security
Strengthening social media presence is crucial for ensuring security, a factor often overlooked today. However, platforms like Instagram provide built-in security features, including two-factor authentication and suspicious login notifications.
Today, major social media sites such as Facebook, YouTube, and Twitter also utilize SSL certificates to protect transactions and user search queries from malicious interception.
So, it is always advisable to use social media platforms that prioritize security to enhance the social media presence of your brand.
Always Join the Trend
Staying current and trendy is a dynamic strategy for keeping your brand relevant. You want your brand to resonate with your audience, so keeping it trendy is the way to go.
One thing you must know about social media platforms is that they thrive on viral content and trending topics. You must use these avenues as a chance to engage your audience.
The strategy here is to monitor industry trends, popular hashtags, and cultural phenomena. You must then customize your social media content so that it aligns with these trends. Doing so will boost your visibility and position your brand as contemporary and responsive.
However, you must ensure you remain cautious not to go overboard. Always ensure everything you do aligns with your brand values and principles.
Social media can be a place full of vulgar and obscene language and trends. While such might be celebrated and loved among many users, it is not a green light to adapt it.
Participating in the wrong hashtag might have you trolled, your reputation damaged, and you might just end up trending for the wrong reasons.
Stay Active 24/7
Round-the-clock web presence is instrumental in building global audiences and remaining newsworthy in different time zones. Social media channels run around the clock; continuous engagement guarantees that your brand will stay visible among your followers in different parts of the world.
You can use scheduling tools to automate posts and ensure a consistent content stream even during off-business hours. This improves your brand awareness and shows engagement and responsiveness, resulting in a stronger relationship with your audience.
Focus on Customer Service
Excellent customer service is the foundation of an effective social media plan. Swiftly respond to queries, address complaints, and accept compliments.
Customer service channels are often provided through social media platforms, and public interactions are a perfection of your brand’s commitment to customer satisfaction.
Provide response(s) tailored to the query and guide users to private channels if additional supplementary support is necessary.
Seek Healthy Relationships, Not Just Followers
Building a robust social media presence is not just about accumulating followers. It is about cultivating meaningful relationships. You should know that establishing a strong social media presence is not just a game of numbers.
It is about forming relationships that matter. Concentrate on establishing genuine bonds with your followers by interacting with their content, joining in their conversations by commenting on their posts, and thanking them for their dedication.
In the end, quality trumps quantity in engagement. Promote community by encouraging members to participate in discussions, user-generated content campaigns, and feedback groups.
By making it more of a relationship than a numbers game, you build a dedicated community for your brand. Apart from augmenting your social media presence, this method fosters brand advocacy as happy clientele become advocates and ambassadors for your products or services.
Get To Know Your Target Audience
Understanding your target audience is the bedrock of a successful social media strategy. You should conduct the proper research to go deeper into the audience’s demographics, preferences and behavior.
Locate their pain points, interests, and online traits. By tailoring your content to reflect these key points, you ensure that your messaging connects sufficiently, enabling it to grab readers’ attention and compel them to interact.
It is critical to analyze the audience demographics on a regular basis using social media analytics tools to understand the changes in their tastes and preferences.
By acquiring a meaningful understanding of your target audience, you not only create much relevant and adjusted content but also present your brand as compassionate and in tune with the needs of your audience.
Utilize Visual Storytelling
Social media users desire to be captivated, and one way to do so is by using visuals. It is true that humans are inherently drawn to visuals. According to the paper, Anatomy & Physiology Made Easy, almost 50% of the brain is involved in visual processing.
In fact, the human brain is more inclined to visuals than anything else. We can leverage this fact by using more and more visuals on our social media platforms.
The idea here is to use mages and videos as powerful tools for conveying your brand narrative. You must start by crafting visually engaging content consistent with your brand message, leveraging attractive graphics and imagery.
From Instagram Stories to eye-catching infographics, visual storytelling is memorable and shareable. The uniform application of visual components strengthens brand awareness, which ensures that your content is distinguishable from the rest in the dense social media environment. And with the dawn of AI, creating these visuals is a piece of cake.
Use the Right Social Media Tools
Choosing and utilizing the correct social media devices can greatly increase your productivity and audience reach. Platforms, such as Hootsuite, Buffer, and SocialBu, simplify the content scheduling process, meaning that you can adhere to a fixed posting interval.
SocialBu is worth mentioning for its complete social media management functions, providing scheduling, tracking, and analytics features. It is among the few tools that have leveraged the power of AI to help with social media management.
Using these tools quickly increases content delivery and gives valuable data about your performance on social media. When you embed such tools into your plan, you provide a structured and data-driven approach to managing your brand’s online presence.
Collaborate with Influencers
Influencers hold the key to expanding your brand’s reach and credibility. You should start by finding what kind of influencers are in your niche’s market segment. But be keen to ensure that their values resonate with your brand.
Create campaigns or partnerships together, leveraging their familiar audience for boosted exposure. Through carefully forming partnerships with influencers, you can harness their credibility and audiences’ trust, which helps strengthen the reputation of your brand.
Make sure that the partnerships are authentic and appeal to the influencer’s audience as well as your audience.
Conclusion
There you go! You now have ten strategies that will help boost your social media presence for your company or brand. It is now time to go ahead and put them into practice.
But take note, results won’t come overnight. Achieving your desired social media presence is a journey that calls for a lot of patience and dedication.
Make sure you incorporate all the strategies explained herein for fast and efficient results.
