Looking for Sprinklr alternatives? Sprinklr is a big enterprise social media platform, but it can be too complex and expensive for many teams. This guide shows seven good competitors for different needs.
- For agencies, SocialBu makes managing many clients simple.
- For media tracking, Meltwater is a top pick.
- Khoros is excellent for managing large online communities, and Brandwatch gives detailed user information.
- Other good choices are Agorapulse, Sendible, and Zoho Social, which are known for being easy to use, suitable for agencies, or connecting with CRM.
Do These Sprinklr Problems Sound Familiar?
- “We need high-level listening and governance, but our team is too small to manage a platform this complex.”
- “The cost is just too high for the features we actually use.”
- “As an agency, we need to move fast, get clients started quickly, and provide clean, white-labeled reports. Sprinklr feels too difficult for that.”
- “We need a good CRM connection to show social media’s effect on the sales pipeline.”
- “The user interface is confusing; my team avoids using it.”
The main problem behind all these issues is the “one-size-fits-all” enterprise platform idea. Sprinklr’s model often forces you to pay for features you don’t use, wrestle with a complex UI, and wait months for setup.
If you find yourself nodding in agreement with these points, then this guide is for you. It will help you move beyond the frustration and find a solution that fits your team’s specific needs.
But before we jump into the list of alternatives, let’s establish a clear method for making the right choice.
A 4-Step Method for Choosing the Right Sprinklr Alternatives
Before you look at demos, use this mental model to clarify what you really need from an enterprise social media solution.
1. Find Your Main Job: What is the most important thing you need this tool to do?
- Is it publishing for many clients (Agency)
- Deep user research (Insights)
- Community moderation (Engagement), or something else?
Example: “Our main job is to manage 50+ client social profiles and give them white-labeled performance reports.”
2. Know Your Biggest Limit: What is the biggest thing stopping you?
- Is it money (Cost)
- Team size/skills (Difficulty)
- Or the need for certain connections (Workflow)?
For example: “Our biggest limit is money; we can’t spend more than $500/month.”
3. Match the Job to the Limit: Look for tools that are great at your primary job and also fit your limit. A tool that’s best for listening but costs a lot is useless if your limit is money.
Example: “We need a tool that’s great for agency reporting but is also low-cost.”
4. List ‘Must-Haves’ vs. ‘Nice-to-Haves’: List the features you absolutely need. This might be social media compliance tools for a regulated industry or a combined inbox for a busy support team.
Be strict. This stops you from being influenced by flashy features you’ll rarely use.
Example: “Must-haves are a combined inbox and bulk scheduling. A nice-to-have is an AI post writer.”
By using this method, you change your question from “What can this tool do?” to “What do we need this tool to do for us?”, which simplifies the selection process. Now, let’s look at the top 7 Sprinklr alternatives.
What Sprinklr Actually Does?
Sprinklr is an enterprise-grade Customer Experience Management (CXM) platform built on a single system.
- Its software includes applications for social media marketing, advertising, content management, customer care, social media research, and monitoring.
- It is made for large organizations that need one complete view of the customer across many digital channels.
- Primary functions include AI-based information, custom workflows, and many control features to manage social media risk management at a large scale.
- However, this all-in-one approach makes it too difficult and costly for teams without extensive resources.
How We Selected These Alternatives
Our selection process focused on finding tools that directly fix the most common problems reported by users who are thinking about moving away from Sprinklr: high cost, difficulty, and a need for more specific features. We prioritized platforms that are recognized leaders in their respective areas.
Our criteria included:
- Target Audience: Is the tool for enterprises, mid-market companies, or agencies?
- Feature Fit: Does it solve a known Sprinklr weakness, like high cost, a complex UI, or the need for specific agency workflows?
- Reputation: Is the tool regularly shown in trusted industry comparisons (e.g., G2, Capterra, Gartner) and liked for its strengths?
Comparison Snapshot
Tool | Best For | Key Strength | Ease of Use | Starting Price (Approx.) |
SocialBu | Agencies and Small Teams | Fast multi-client management | High | $19/month |
Meltwater | PR and Comms Teams | Media information and listening | Medium | Custom Pricing |
Khoros | Enterprise Brands | Community and moderation | Low | Custom Pricing |
Brandwatch | Insights and Analytics Teams | Detailed consumer information | Low | Custom Pricing |
Agorapulse | Mid-Market Teams | Combined inbox and reporting | High | $149/user/month |
Sendible | Agencies | White-labeling and client workflows | High | $29/month |
Zoho Social | SMBs and Zoho Users | CRM connection and low cost | High | $10/month (billed annually) |
Disclaimer: Prices are subject to change. Please check the official pricing page for the most current information.
7 Sprinklr Alternatives for Social Media Management
Below are seven practical alternatives to Sprinklr, each chosen for a specific team need, i.e, agencies, PR, community care, insights, or CRM integration. Use this list to match your main job and biggest constraints (budget, team size, or speed) to the tool that actually solves your problem.
1. SocialBu: Best Sprinklr Alternatives for Agencies and Fast Management
SocialBu is built for agencies and social media managers who need good multi-client scheduling, bulk publishing, automation, and reporting. It focuses on the main, daily tasks, prioritizing speed and ease of use over the extensive feature set of an enterprise CXM suite.
Key Features for Agencies
- Multi-client Management: Easily manage multiple client accounts and workspaces from one dashboard.
- AI Content Assistant: Includes an AI tool to help generate and improve social media posts. It can create captions from prompts, rephrase text for different tones, and help overcome writer’s block, making content creation faster.
- Publishing and Scheduling: Features include a combined calendar, drag-and-drop rescheduling, bulk uploads with CSV files, and content queues for simple publishing.
- Automation: Set up rules to automate replies, get keyword alerts, and auto-post from RSS feeds.
- Reporting and Analytics: Track post engagement and audience activity, with simple export options for client reports.
- Team Collaboration: Includes team seats and role-based controls, suitable for agency workflows.
How SocialBu Compares to Sprinklr (And Why It’s a Better Choice for Agencies)
Comparing SocialBu to Sprinklr is like comparing a specialized workshop tool to a giant industrial factory machine. While both are useful, they are built for entirely different jobs.
Here is a direct breakdown of why SocialBu is a better choice for these teams:
1. Focus on Agency Work, Not Corporate Process
The most significant difference is who they are built for. Sprinklr is designed for internal departments within one large company.
SocialBu is built from the ground up for agencies that handle many different clients.
This means its features, such as separate client workspaces and a single calendar to view all client posts, are central to the design. You can manage all your clients without getting confused or making mistakes.
2. Speed of Setup and Use
You can set up a new client on SocialBu and start scheduling posts in minutes.
A platform like Sprinklr often requires weeks or even months of setup, training, and technical support.
For an agency that needs to move quickly, this difference is enormous. Your team can be productive immediately without waiting for a lengthy implementation process.
3. Cost That Makes Sense
With Sprinklr, you pay a very high price for a massive set of features, including many your team will likely never touch (like advanced advertising or omnichannel care analytics).
With SocialBu, you only pay for the tools you actually use every day: publishing, scheduling, automation, and reporting. This makes your services more profitable and your pricing more competitive.
4. Simplicity Over Complexity
Sprinklr’s interface is packed with features, which can be confusing and slow for daily tasks.
SocialBu’s interface is clean and focused only on social media management. Your team can learn how to use it in an afternoon, not weeks.
In short, while Sprinklr offers a powerful enterprise marketing platform, SocialBu provides a more practical, faster, and cost-effective enterprise social media solution for the specific needs of agencies and social media managers.
Who Should Choose SocialBu
Small-to-mid-sized agencies and social media managers who handle multiple clients and need a tool that is fast, low-cost, and easy to learn.
Teams that focus on bulk publishing, simple automation, and direct client reporting over enterprise-level difficulty will find it a good fit.
Pricing
SocialBu offers several tiered plans, including a free option.
Paid plans start at about $19/month for the Standard plan and go up to the Supreme plan at around $199/month, with different limits on social accounts and team members. Annual billing usually offers a discount.
2. Meltwater: Best Sprinklr Alternatives for Media Intelligence and Listening
Meltwater is a strong media information platform that is very good at enterprise social listening and brand monitoring. While it offers social media management features, its main strength is tracking brand mentions across many different news sources, social media, and online sites, making it a favorite among PR and corporate communications teams.
Key Features for PR and Comms
- Media Monitoring: Complete tracking of news outlets, blogs, forums, and social media for brand mentions, keywords, and competitors.
- Social Listening: Tools that use AI to analyze conversations, feelings, and trends related to your brand and industry.
- Audience Intelligence: Provides insights into the demographics and interests of individuals discussing your brand.
- Analytics and Reporting: Custom dashboards and reports to measure share of voice, feeling trends, and campaign effects.
- Influencer Finding: Tools to find and check relevant influencers and journalists.
How Meltwater Compares to Sprinklr
- Both platforms offer good social listening, but Meltwater is often seen as more focused on media information and PR work.
- Sprinklr puts listening into a broader CXM suite that includes publishing, advertising, and customer care.
- Meltwater is often liked for its broad media coverage, while some users find Sprinklr’s single platform approach more convenient for company-wide work.
- User reviews suggest Meltwater offers better customer support.
Who Should Choose Meltwater
PR teams, corporate communications departments, and marketing teams at mid-to-large-sized businesses whose primary need is complete media monitoring and enterprise social listening.
Choose Meltwater if your goal is to understand brand perception, track competitors, and manage public relations.
Pricing
Meltwater uses a custom pricing model based on the specific needs of the business. You will need to contact their sales team for a quote.
3. Khoros: Best Sprinklr Alternatives for Enterprise Community and Moderation
Khoros is an enterprise social media solution that focuses on online community management and digital customer care. It gives a platform for brands to make and run their own online communities, as well as talk with customers across social media channels with a focus on moderation and service.
Key Features for Community and Care
- Online Communities: A full-featured platform for creating, managing, and growing branded online forums and customer communities.
- Social Media Management: Tools for scheduling, publishing, and engaging with content across major social networks.
- Digital Customer Care: Advanced workflows for sending customer service questions from social media to the right teams, with strong moderation and control tools.
- Analytics: Detailed analytics on community health, engagement numbers, and customer service performance.
- Strategic Services: Offers expert help on community strategy, moderation, and engagement best practices.
How Khoros Compares to Sprinklr
- While both platforms are for large enterprises, Khoros has a clear focus on making and running owned online communities, an area where it is a known leader.
- Sprinklr includes community features as part of its broader CXM suite. For companies where a branded community is a central part of their customer experience strategy, Khoros offers more functions and knowledge.
- Sprinklr’s strength is its single approach to all customer-facing channels, not just community and social care.
Who Should Choose Khoros
Large enterprises that want to build a strong, branded online community for peer-to-peer support, customer feedback, and brand promotion.
It’s also a strong choice for companies with high numbers of social media customer service questions that need advanced moderation and sending workflows.
Pricing
Khoros gives custom pricing for its enterprise platform. A talk with their sales team is needed to get a quote.
4. Brandwatch: Best Sprinklr Alternatives for Consumer Intelligence
Brandwatch is a top consumer information platform that offers some of the best social listening and data analysis tools available.
It lets companies do detailed consumer research by looking at billions of online conversations from social media, blogs, forums, and review sites.
Key Features for Insights
- Consumer Research: Access to an extensive collection of past and current consumer conversations to analyze trends, feelings, and brand perception.
- Analytics that use AI: Uses artificial intelligence to automatically group data, find key topics, and find information from text and images.
- Custom Dashboards (Vizia): Create and share live, data charts with lots of visuals across your organization.
- Audience Analysis: Understand the audience in detail, including their demographics, interests, and behaviors.
- Trend Spotting and Benchmarking: Find new trends and compare your brand’s performance against competitors.
How Brandwatch Compares to Sprinklr
- Both platforms are leaders in enterprise social listening, but Brandwatch is often seen as a more focused tool just for consumer and market research.
- Its strength is the depth and flexibility of its data analysis functions.
- Sprinklr puts its listening data into a single platform for action across marketing, care, and advertising.
- Teams focused just on research and information may prefer Brandwatch’s strong set of analysis tools, while teams needing to act on that information within the same platform might choose Sprinklr.
Who Should Choose Brandwatch
Market research teams, brand strategists, and data analysts at large organizations who need to answer complex questions about consumers, their brand, and the market.
If your main goal is to turn large amounts of social data into strategic business information, Brandwatch is a leading choice.
Pricing
Brandwatch offers custom pricing based on data amount, user seats, and feature sets. You must contact them for a quote.
5. Agorapulse: Best Sprinklr Alternatives for Mid-Market Teams
Agorapulse is a social media management suite that is well-known for its easy-to-use interface, strong combined inbox, and simple reporting.
It’s made for mid-market companies and agencies that need strong social media management functions without the enterprise-level difficulty and cost of a platform like Sprinklr.
Key Features for Mid-Market Teams
- Combined Social Inbox: Manage all incoming comments, mentions, and direct messages from multiple social platforms in one simple inbox.
- Easy Publishing and Scheduling: An easy-to-use content calendar with features like post customization for each network, saved hashtag groups, and shared calendars for client work.
- Transparent Reporting: Clear, presentation-ready reports that track key numbers with the ability to create custom reports.
- Team Collaboration: Give roles and tasks to team members and manage content approval workflows.
- Social Monitoring: Track brand mentions and relevant keywords.
How Agorapulse Compares to Sprinklr
Agorapulse often gets better user reviews than Sprinklr for being easy to use, easy to set up, and for its support.
While Sprinklr offers a much larger set of features for omnichannel marketing and governance, Agorapulse excels at the main jobs of social media management: publishing, engagement, and reporting.
It’s an easier and less scary platform for teams that don’t need Sprinklr’s complete enterprise CXM functions.
Who Should Choose Agorapulse
Mid-market companies and agencies looking for a strong, all-in-one social media management tool that is easy for their whole team to use.
Choose Agorapulse for an efficient social inbox, simple publishing, and transparent reporting.
Pricing
Agorapulse offers several plans, with pricing often starting around $149 per user per month for advanced plans. They give different tiers based on the number of users and social profiles.
6. Sendible: Best Sprinklr Alternatives for Agency Workflows
Sendible is a social media management platform made just for the needs of agencies. It is excellent at managing many clients, offering features like white-labeling, custom reports, and simple client collaboration tools.
Key Features for Agencies
- White-Label Option: Brand the whole platform with your agency’s logo and colors to offer a smooth experience to clients.
- Client Management Dashboards: Organize all your clients into separate dashboards to keep work clean and prevent mistakes.
- Content and Publishing: A useful compose box for changing posts, bulk scheduling, content queues, and a content suggestion tool.
- Client Collaboration: Features like post-approval workflows and shared calendars make communication with clients easier.
- Reporting: Create and automatically send custom, branded reports to clients.
How Sendible Compares to Sprinklr
Sendible is a straightforward solution for the agency problem of using a difficult, enterprise-focused tool like Sprinklr. Where Sprinklr is built for a single, large brand’s internal departments, Sendible is made for an external agency managing many different brands.
Its white-labeling and client management features are much more complete and essential to the platform. It is also much cheaper.
Who Should Choose Sendible
Marketing agencies of all sizes that manage social media for multiple clients. Sendible is the best choice for agencies that prioritize white-labeling, efficient client work, and scalable, low-cost pricing.
Pricing
Sendible offers a range of plans, starting with a “Creator” plan at around $29/month.
Agency-focused and white-label plans are available at higher price points, offering more users and profiles.
A 14-day free trial is usually available.
7. Zoho Social: Best Sprinklr Alternatives for CRM Integration
Zoho Social is a social media management tool that is part of the larger Zoho group of business applications. Its most significant difference is its smooth connection with Zoho CRM, making it an excellent choice for businesses that want to link their social media work directly to sales and lead generation.
Key Features for Sales-Focused Teams
- CRM Connection: Strong connection with Zoho CRM lets you add leads and contacts from social media, and see the effect on sales from your social activities.
- Publishing and Scheduling: Includes a content calendar, bulk scheduler, and a “SmartQ” feature to predict the best times to post.
- Monitoring: Create listening columns to track keywords, mentions, and reviews.
- Collaboration: A team-friendly interface for talking about and approving posts before they go live.
- Reporting: Standard reports on audience growth, engagement, and performance.
How Zoho Social Compares to Sprinklr
Zoho Social is a much simpler and cheaper platform than Sprinklr. Its main benefit is for companies already using the Zoho system, especially Zoho CRM.
While Sprinklr also offers CRM connections, they are part of a much larger and more expensive enterprise platform. User reviews regularly rate Zoho Social as much easier to use and set up.
Who Should Choose Zoho Social
Small to medium-sized businesses, especially those that already use Zoho CRM or other Zoho products.
It’s ideal for teams needing an affordable social media management tool with a strong connection to sales and lead management.
Pricing
Zoho Social is one of the most low-cost options, with paid plans starting as low as $10/month when billed annually. Higher tiers add more brands and team members.
A free plan with limited features is also available.
How to Choose the Right Sprinklr Alternatives for You
Is it too much information? Use this short checklist to make your choice easier based on your most important needs.
Decision Checklist
- How many social profiles do you need to manage?
- Do you need high-level moderation and social media compliance tools?
- Is detailed media listening and user research your top priority?
- Is it a platform that you can put your own brand on, a must-have for your agency?
- Do you need to show the return from social media through a CRM connection?
- What is your real monthly budget?
- How much time can your team spend on getting started?
Quick Decision Flow
- For a small team or agency with a small budget: Start with SocialBu or Zoho Social.
- For a PR or corporate comms team: The best picks are Meltwater and Brandwatch.
- For an agency needing white-labeling: Sendible is made for you.
- If you need to manage a large, branded online community: Khoros is the specialist.
- If you need detailed user information and market research: Brandwatch is the leader.
- For a mid-market team that values a great user experience and inbox: Agorapulse is a popular choice.
Conclusion
Sprinklr is a huge enterprise marketing platform, but its size can also be a problem. The difficulty and cost of its all-in-one style are often too much for teams that need to be fast, low-cost, and focused. Perfect Sprinklr alternatives are not tools that do everything Sprinklr does for less money. It is a tool that excels at the specific job you need it to do.
With over 5.24 billion global social media users in 2025 (63.9% of the world population) according to DataReportal, brands are demanding tools that balance affordability with enterprise-grade features, something Sprinklr alternatives often deliver.
By identifying your main job, key limits, and essential features, you can select a platform that supports your team rather than causing confusion.
Stop paying for features you don’t use.
Create a client workspace, connect profiles, and schedule your first week of posts today.
- Multi-client calendar
- Bulk scheduling + smart automations
- Client-ready reports
Actionable Checklist
- Schedule a demo with your top two choices from the list above.
- Run a free trial and have your team perform their three most common daily tasks.
- Ask your top contender for a reference from a US-based company similar to yours.
- Map out your current social media workflow and see how the new tool simplifies it.
- Use the decision checklist to score each potential tool from 1-5 on your key criteria.
- Re-evaluate your “must-have” feature list. Could you live without any of them?
- Calculate the total cost of ownership for one year, including any setup fees.
- Present your top choice to leadership with a clear return-on-investment projection based on time saved or new functions.
Frequently Asked Questions
What are the best enterprise social media platforms besides Sprinklr?
Some of the best choices besides Sprinklr are Sprout Social, Hootsuite, and Meltwater, which are popular with large companies for managing social media and tracking brand mentions.
Which alternatives offer better customer experience management?
For customer experience, platforms like Zendesk and Khoros are great choices. Zendesk is suitable for customer support tickets, and Khoros is excellent for building online communities.
Are there more affordable Sprinklr competitors for large businesses?
Yes, there are cheaper options for businesses. Tools like Agorapulse, Sendible, and SocialBu offer powerful social media features at a much lower price than Sprinklr.
What are the top alternatives for omnichannel marketing?
For marketing across many channels, HubSpot and Zoho are strong alternatives. They help connect your marketing efforts in one place, especially if you use their CRM systems.
Which tools provide better social media governance?
Tools like Khoros and Sprout Social are perfect for social media governance. They have strong features for setting rules, approving posts, and keeping your brand safe.
Do any competitors offer better compliance features?
Yes, platforms like Proofpoint and Khoros are known for their excellent compliance features. They are built to help companies follow rules and manage risks.
What are the best Sprinklr alternatives for global brands?
For brands that work worldwide, Meltwater and SocialBu are great choices. They can track brand mentions and social media conversations from all over the globe.
