Top 9 Social Media KPIs to Track in 2024

In today’s digital world , social media marketing has become an essential component of any business strategy. To  maximize your social media marketing efforts, it’s crucial to track the Key social media KPIs. 

With millions of users across various platforms, social media offers unparalleled opportunities for brand awareness, customer engagement, and revenue growth. Therefore, social media KPIs allows you to monitor your activity on social media.

In this article, we’ll explore the top 9 social media KPIs to track in 2024.

Understanding Your Social Media KPIs

Before we delve into specific metrics, let’s set the foundation. KPIs are measurable values that reflect how well your social media efforts are aligned with your overall business goals.

They go beyond vanity metrics like likes and follower count, which can be misleading, and provide actionable insights to improve your social media presence.

Why Track Social Media KPIs?

Tracking social media KPIs offers a treasure loads of benefits:

  • Measure Success: Quantify the effectiveness of your social media campaigns and identify areas for improvement.
  • Optimize Your Strategy: Gain data-driven insights to refine your content strategy, target the right audience, and achieve your goals.
  • Align with Business Objectives: Ensure your social media efforts contribute directly to your overall business objectives, whether it’s brand awareness, lead generation, or driving sales.

Top 11 Social Media KPIs to Track in 2024

Let’s explore the specific metrics you should be tracking, categorized for better understanding:

1.Reach and ImpressionsReach and impressions

Reach and impressions are crucial for building brand awareness. By tracking these KPIs, you can understand how many people you’re potentially reaching with your content.

It’s important to note that reach and impressions are related but different metrics. Reach measures the unique audience size, while impressions account for multiple views by the same user.

For example, if 100 people see your post twice, the reach is 100, but the impressions are 200.

2. Click-Through Rate (CTR)Click through rate

Click-through rate (CTR) measures the percentage of people who see your social media post and click on a link directing them to your website or landing page.

A high CTR indicates your audience is interested in learning more about your offerings.

3. EngagementEngagements

Engagement refers to any interaction your audience has with your content, including likes, comments, shares, saves, and clicks.

A high engagement rate signifies your audience is interested in your content and actively participating in the conversation.

4. Conversion Rate

Conversion rate goes beyond clicks and measures how many of those clicks convert into desired actions, such as purchases, sign-ups, or downloads.

This KPI helps evaluate the effectiveness of your social media campaigns in driving real business results.

5. Post ReachPost Reach

The number of unique users who view your social media posts.This KPI indicates the effectiveness of your content in engaging your target audience.

Monitor post reach to gauge content visibility and impact and Compare reach to engagement metrics to determine content resonance.

Moreover, Analyze reach demographics to identify audience segments. Use insights to refine content strategy and boost reach and engagement.

6. Virality RateVirality

Virality regrets to content That Spreads Like Wildfire. Therefore, Virality rate measures how often your content is shared by your audience. A high virality rate indicates your content is resonating with your audience and spreading organically across social media platforms.

7. Sales Revenue & Lead Conversion Rate

It is the process of social media to ROI.

  • Sales Revenue: Track the revenue generated from social media traffic to understand the direct financial impact of your social media efforts.
  • Lead Conversion Rate: Measure how many social media leads convert into paying customers. This helps you evaluate the effectiveness of your social media campaigns in generating qualified leads.

8. Brand Mentions and Sentiment Analysis

This is useful for understanding Amaudience perception. It tracks how often your brand is mentioned on social media and analyze the sentiment (positive, negative, or neutral) behind those mentions. This helps you understand how people perceive your brand and address any potential issues.

9. Follower Growth and Demographics

Monitor your follower growth to see if your audience is expanding. Analyze follower demographics (age, location, interests) to tailor your content effectively

Identify top-performing content types and topics to inform future creations. Adjust your strategy based on insights to optimize audience engagement and growth.”

10. Customer Lifetime ValueCustomer Lifetime

The total revenue a customer generates over their lifetime. This KPI measures the long-term financial impact of your social media marketing efforts.


Tracking the right social media KPIs is crucial to maximizing your social media marketing efforts. By monitoring the top 9 social media KPIs outlined in this article, you can gain valuable insights into your brand’s performance, engagement, and revenue growth. Remember to set effective social media KPIs that align with your goals and objectives, and adjust your marketing strategy accordingly.

Start tracking your social media KPIs today with SocialBu and take your social media marketing to the next level. SocialBu is an all-in-one social media management tool that offers scheduling, post analytics, team collaboration, and automaton features. With Socialbu, you can schedule posts across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.


What metrics should you track if you want to see how many unique users are seeing your post?

Track “Post Reach” or “Unique Impressions” to see how many unique users are viewing your post.

How to track social media metrics?

Use social media analytics tools like Google Analytics, Facebook Insights, or Hootsuite to track your social media metrics.

What are good KPIs for social media?

Good KPIs for social media include Engagement Rate, Follower Growth Rate, Post Reach, and Conversion Rate.

What is the 80/20 rule in social media marketing?

The 80/20 rule states that 80% of your results come from 20% of your efforts. Focus on the most effective 20% of your social media content and strategies.

What is a good engagement rate on social media?

A good engagement rate on social media varies by platform, but 2-5% is a general benchmark.

How do you measure social media success?

Measure social media success by tracking KPIs like Engagement Rate, Follower Growth Rate, Post Reach, and Conversion Rate.

What is social media analytics?

Social media analytics is the process of tracking and analyzing data from social media platforms to understand performance and optimize content.

Bilal Khan
Bilal Khan
Bilal khan creates engaging and informative content at SocialBu that simplifies complex marketing strategies for businesses of all sizes. With Bilal's dedication to clear communication and strategic content creation, he is a valuable asset to the SocialBu team.

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