From content scheduling to performance analytics, social media management tools for agencies can transform how agencies operate, enabling them to provide exceptional client results.
Here are 11 must-have tools to elevate your agency’s social media management and strategy implementation.
Social Media Management Tools for Agencies
Here are 11 top social media management tools that are ideal for agencies;
1. SocialBu
Coming in at number 1 on our list is the feature-packed social media management tool SocialBu.
With advanced features, user-friendliness, affordable pricing plans, and AI support, SocialBu is an excellent agency social media management tool.
It makes your social media management incredibly effortless.
This way, agencies can focus on their other important tasks while ensuring that their social media game remains top-notch and one step ahead of the competitors.
Features
- Seamless social media post scheduler: SocialBu enables you to schedule posts across many platforms, ensuring consistent and timely content delivery.
- Social media monitoring: This feature enables users to monitor brand mentions, keywords, and hashtags across social media, helping them stay on top of trends and customer feedback.
- Social inbox: A social inbox consolidates all messages, comments, and mentions across different social media platforms, making it easier to manage interactions.
- AI assistant: Elevate your social strategy with SocialBu’s AI Assistant—your helper for creating, curating, and automating content that resonates. Join 18,000+ users and let AI take your social media game to the next level.
- Automation: The tool offers advanced automation features, including automatic posting, responses to messages, and auto-publishing of content based on predefined triggers.
- Reporting and Analytics: SocialBu provides in-depth analytics and reporting tools that give insights into your social media performance. Track key metrics like engagement, reach, and follower growth to measure the effectiveness of your campaigns. Customizable reports allow you to present data to clients clearly and professionally.
Pricing
SocialBu offers simple and affordable pricing plans that are well-suited for agencies. The best part is that every plan includes a 7-day free trial.
You can choose one of the following plans according to your requirements;
- Standard Plan: $19/month
- Super Plan: $59/month
- Supreme Plan: $199/month
2. Planable
Planable is designed to revolutionize how teams collaborate on content creation, making it the cornerstone of seamless and efficient teamwork.
Whether you’re working on social media posts, blog articles, emails, briefs, or even ebooks, Planable offers the flexibility to create, manage, and collaborate effortlessly.
With Planable, teams can set up custom collaboration processes tailored to their specific needs, regardless of size.
Social media marketers can benefit from four distinct levels of approval—none, optional, required, or multi-level—allowing them to maintain complete control over their content.
The platform also distinguishes between team members and clients, streamlining the review and approval process. This ensures that only finalized, polished content goes live, protecting your brand’s reputation and speeding up workflow.
This is why it is one of the best agency social media management tools.
Features
- Real-Time Collaboration: Planable allows teams to collaborate on content in real-time. Multiple users can view, edit, and comment on posts simultaneously, making it easy to brainstorm ideas, make revisions, and finalize content together, no matter where team members are.
- Customizable Approval Workflows: Planable offers four levels of approval: none, optional, required, and multi-level. This allows teams to create a custom approval process that fits their specific needs. This ensures that the right people approve content before it goes live, reducing the risk of errors.
- Content Calendar View: The visual content calendar provides an overview of all scheduled posts across different platforms, making managing and organizing your content strategy simpler. You can drag and drop posts to reschedule them, ensuring your content is always perfectly timed.
- Content Types and Formats: Planable supports many content types, including social media posts, blog articles, emails, briefs, and ebooks. This versatility makes it a powerful tool for managing all forms of written content in one place.
- Roles and Permissions: Planable enables teams to assign specific roles and permissions to users, ensuring that each team member or client has access to the appropriate content and features. This helps maintain control over the content creation process while facilitating collaboration.
- Version History and Revisions: With Planable, you can track the entire history of changes made to any content. This feature allows teams to revert to previous versions if needed, ensuring nothing is lost in the editing process.
- Post Scheduling: The platform allows users to schedule posts for publication across multiple social media platforms. Once approved, content can be automatically published, saving time and ensuring channel consistency.
Pricing
Free Plan: 50 scheduled posts.
Paid Plans: Start from $19/month per user
3. Sprout Social
Sprout Social is a powerful, all-in-one social media management platform designed to help agencies and brands connect more deeply with their audience and drive meaningful engagement.
Known for its intuitive interface and robust features, Sprout Social enables businesses to efficiently manage multiple social media accounts, schedule posts, and monitor conversations across channels.
With advanced analytics, the platform offers actionable insights that empower users to refine their strategies and optimize their social presence.
Additionally, Sprout Social fosters team collaboration with tools that streamline workflow, from content creation to approval, ensuring that every post aligns with your brand’s voice and objectives.
Whether you’re a small business or a large enterprise, Sprout Social provides the tools and support needed to elevate your social media strategy, which is why it is recommended in many social media management tool lists.
Features
- Social Media Scheduling: The platform allows you to schedule posts across multiple social networks in advance, ensuring consistent content delivery. The visual content calendar makes planning, organizing, and managing your posting strategy easy.
- Smart Inbox: Sprout Social’s Smart Inbox consolidates messages from all your social media accounts into a single, streamlined feed. This makes it easy to stay on top of conversations, respond to customers, and manage interactions efficiently.
- Advanced Analytics: Sprout Social offers powerful analytics tools that provide deep insights into your social media performance. With customizable reports, you can track key metrics, understand audience behavior, and measure the success of your campaigns, all of which help make data-driven decisions.
- Collaboration Tools: Sprout Social is designed for teamwork. It includes task assignment, message tagging, and approval workflows, enabling teams to collaborate effectively on social media campaigns. The platform also supports role-based access so team members can contribute according to their responsibilities.
- CRM Integration: Sprout Social integrates seamlessly with Customer Relationship Management (CRM) systems, enabling you to effectively manage customer relationships. You can track interactions, add notes, and keep a complete history of your engagements with customers.
Pricing
- Free trial: 30 days
- Standard Plan: $249/month (per seat)
- Professional Plan: $399/month (per seat)
- Advanced Plan: $499/month (per seat)
- Enterprise Plan: Custom pricing
4. Agorapulse
Another incredible choice of social media management tools for agencies is the smart Agorapulse. It is a feature-rich and user-friendly tool.
Social media scheduling, monitoring, posting, and overall management are effortless tasks with this efficient tool.
It is designed perfectly to simplify and enhance your social media presence.
Features
- Social Media Scheduling: Easily schedule and publish posts across multiple accounts, ensuring consistent social media content delivery.
- Audience Labeling: Identify, categorize, and track your most engaged followers to enhance your engagement across various social mediums.
- Team Collaboration: Streamline workflows with team collaboration tools, including role-based access and content approval processes.
- Unified Inbox: Manage all social interactions across platforms from a single, streamlined inbox.
- Advanced Analytics: Gain deep insights into your social media performance with detailed reports and metrics.
Pricing
- Free Trial: 30 days
- Standard Plan: $69/month (per user)
- Professional Plan: $99/month (per user)
- Advanced Plan: $149/month (per user)
- Custom Plan: Available
5. CoSchedule
CoSchedule is an innovative and smart social media management tool for agencies’ social media management requirements.
It helps organize social media workflows and streamline brands’ and agencies’ social media efforts.
Features
- Social Media Automation: CoSchedule helps you schedule and automate social media posts across multiple platforms, ensuring timely and consistent content delivery.
- Content Organizer: You can easily manage and organize your content using features like drag-and-drop scheduling and tagging for better workflow management.
- Headline Analyzer: It is an effortless task to optimize your headlines with CoSchedule’s headline analyzer, which evaluates your titles for readability and engagement potential.
- Analytics and Reporting: Access detailed performance reports and analytics to measure the success of your campaigns and make data-driven decisions.
- Social Campaigns: Create and manage social media campaigns with custom workflows, allowing for strategic planning and execution of your social media strategy.
Pricing
- Free Plan: Available
- Paid Plans: Starts from $19/month (per year)
6. Hootsuite
Hootsuite stands out among the top 5 social media management tools for its comprehensive approach to managing and optimizing social media presence.
Ideal for agencies and businesses of all sizes, it provides a powerful platform for handling multiple social media accounts from a single dashboard.
Features
- Unified Dashboard: You can manage and monitor all your social media accounts in one place, making it one of the best social media management tools for agencies.
- Scheduling and Automation: Plan and automate posts to be published optimally, streamlining your social media marketing tools.
- Analytics and Reporting: Access detailed performance metrics to track engagement and ROI, ensuring you get the most from your social media management tools list.
- Social Listening: Monitor brand mentions and track relevant conversations to stay ahead.
- Team Collaboration: Collaborate effectively with team members using shared tasks and approval workflows.
Pricing
- Professional Plan: $99/month
- Team Plan: $249/month
- Enterprise: Custom pricing
7. Zoho Social
Zoho Social is a versatile addition to small businesses and agencies’ best social media management tools.
It provides features designed to enhance your social media strategy and improve engagement.
Features
- Smart Scheduler: Automate and optimize your post scheduling, making it a valuable tool in the best social media management tools free category.
- Social Listening: Track brand mentions and industry trends to keep your strategy informed.
- Advanced Analytics: Gain insights with detailed reports and performance metrics.
- Multi-Channel Management: Seamlessly manage multiple social media accounts.
- Team Collaboration: Efficiently work with your team using task assignments and approval processes.
Pricing
- Agency Plan: $320
- Agency Plus Plan: $460
- Standard Plan: $15
- Professional Plan: $40
- Premium Plan: $65
8. Later
Later is a standout among the best social media management tools. It provides a user-friendly platform for visual content planning and social media post scheduling, perfect for agencies seeking an intuitive approach to social media marketing.
Features
- Visual Content Calendar: You can effortlessly plan and organize your social media posts with a drag-and-drop calendar, a feature highly valued among social media marketing tools.
- Automated Posting: It enables you to schedule posts in advance and handle the publishing.
- Analytics and Insights: Tracking performance and engagement metrics to refine your strategy is super easy.
- Content Library: With this feature, you can easily store and manage your media assets in a single place.
Pricing
- Starter Plan: $25/month
- Growth Plan: $45/month
- Advanced Plan: $80/month
- Agency Plan: $200/month
9. Buffer
Buffer is a leading choice among social media management tools. It is known for its simplicity and effectiveness and is highly regarded as one of the best social media management tools for small businesses and agencies alike.
Features
- Post Scheduling: With Buffer, you can easily plan and schedule posts across multiple platforms, making it a top tool among agencies’ best social media management tools.
- Unified Inbox: Responding to comments and messages from a unified inbox is possible with Buffer
- Analytics and Reporting: Accessing detailed insights to measure the success of your campaigns is simple.
- Content Curation: You can easily discover and share relevant content to engage your audience.
- Team Collaboration: Facilitate teamwork with roles and permissions for efficient management.
Pricing
- Free Plan: Available
- Essentials Plan: $6/month (per channel)
- Team Plan: $12/month (per channel)
- Agency Plan: $120/month (for ten channels)
10. Social Pilot
SocialPilot is a comprehensive social media management tool designed to help businesses, agencies, and professionals streamline their marketing efforts.
Known for its user-friendly interface and affordability, SocialPilot offers a range of powerful features that make it a great choice for managing multiple social media accounts efficiently.
Features
- Content Scheduling: Plan, schedule, and easily publish posts across multiple social media platforms. SocialPilot’s bulk scheduling feature allows you to queue up to 500 posts simultaneously, saving time and ensuring consistent content delivery.
- Advanced Analytics: Access to detailed analytics and reports to measure your social media performance are provided. SocialPilot provides insights into key metrics like engagement, audience growth, and post-performance, helping refine your strategy.
- Social Media Calendar: Visualize your content strategy with a comprehensive social media calendar. Easily drag and drop posts to reschedule and get a clear overview of your upcoming social media activities.
- Client Management: Perfect for agencies, SocialPilot allows you to manage multiple client accounts from a single dashboard. You can assign roles, grant access, and streamline client collaboration.
Pricing
- Free Trial: 14 days
- Agency+ Plan: $200/month
- Agency plan: $100/month
- Small Team Plan: $50/month
- Professional Plan: $30/month
11. Sendible
Sendible is another excellent tool agencies can use to make their social media management effortless.
It has an easy-to-use interface and advanced features, such as client dashboards, which are extremely helpful and suitable for agencies.
Furthermore, it offers many helpful integrations to simplify users’ social media management.
Features
- All-in-one Dashboard: An all-in-one dashboard that makes it effortless to see your overall social media performance at a single glance
- Collaboration tools: Collaboration tools that enable your team to create content and then send it to the client or team leader for approval
- Reports: It offers presentation-ready reports to show the social media ROI to clients.
- User-friendly App: A mobile app that lets you monitor and manage your social media accounts on-the-go
Pricing
- Creator Plan: $29/month
- Traction Plan: $89/month
- Scale Plan: $199/month
- Advanced Plan: $240/month
- Enterprise Plan: $750/month
Conclusion
Selecting the correct social media management tools can make all the difference for agencies aiming to stay ahead.
With various options available, from robust tools like SocialBu and Plannable to visually-focused platforms like Later, there is something for every requirement and strategy.
Each tool on this list offers unique features that streamline your workflow, boost collaboration, and ultimately boost your clients’ social media success.
However, if you’re looking for a tool that combines powerful automation, intuitive design, and AI-driven features, SocialBu stands out as a top contender.
FAQs
What are SMM tools?
SMM (Social Media Management) tools are software platforms designed to help agencies and businesses manage their social media presence efficiently. These tools enable users to schedule posts, monitor interactions, analyze performance, and automate tasks across multiple social media platforms, all from a single dashboard. They are essential for streamlining social media efforts and optimizing online engagement.
What is a social media management agency?
A social media management agency is a specialized service provider that plans, executes, and monitors a brand’s social media strategy. These agencies offer expertise in content creation, audience engagement, performance analysis, and campaign management. Leveraging their knowledge and resources, they help agencies build a solid online presence, connect with their audience, and achieve marketing goals.
What does a social media management tool do?
A social media management tool simplifies the complexities of managing multiple social media accounts. It enables users to schedule posts, track engagement, respond to messages, and analyze performance metrics—all in one place. Additionally, these tools often include features like content curation, team collaboration, and automation, making it easier to maintain a consistent and effective social media strategy.
How do I manage my company’s social media?
Managing your company’s social media involves a strategic approach that involves planning, creating, and scheduling content, engaging with your audience, and analyzing results. You should start by defining your social media goals and target audience, then use a social media management tool to streamline your actions. Regularly monitor engagement, reply to comments and messages, and adjust your strategy based on performance analytics to confirm your social media presence remains effective and aligned with your business goals. You can use an all-in-one social media management tool to make it all effortless. To see it for yourself, try SocialBu for free today and see how you can seamlessly manage your company’s social media with this feature-packed tool.
