Pinterest Statistics You Need to Know in 2026

Pinterest has grown far beyond a simple idea-saving platform. In 2026, it stands as a powerful visual search engine, shopping destination, and long-term traffic driver for brands and creators. If you’re planning to use Pinterest for marketing, blogging, or e-commerce, these Pinterest statistics will give you a clear picture of where the platform is headed.

Below, we’ll explore the most important Pinterest statistics, including user growth, shopping behavior, and content performance, so you can understand how to use Pinterest more effectively in 2026.

Pinterest Statistics at a Glance

Pinterest has been quietly building momentum, and the numbers show why it’s still one of the most valuable platforms for discovery, shopping, and long-term engagement in 2026.

1. Pinterest now boasts around 570-600 million monthly active users worldwide.
2. Over 80% of Pinterest’s audience lives outside the U.S., giving brands a powerful international platform to reach new customers and communities.
3. Between early 2024 and early 2025, Pinterest’s global user base grew by about 10-11%, showing that more people are adopting Pinterest as part of their daily browsing and buying habits.
4. Pinterest attracts users with intent. More than half of monthly users actively use the platform to discover new products or brands, and many of them go on to make purchases based on what they find.

Pinterest Statistics 2026

Pinterest has evolved far beyond a simple idea board. By 2026, it’s a visual discovery engine, shopping hub, and long-term traffic driver for brands and creators. The platform now supports over 570-600 million monthly active users, reflecting steady Pinterest growth in 2026 of about 10-11% year-over-year.

What makes Pinterest unique is user intent. Unlike scroll-heavy platforms, Pinterest users 2026 log in with purpose, to plan projects, find inspiration, or shop, which gives brands and creators an engaged, conversion-ready audience.

1. Pinterest Demographics Statistics: Most Users Are Aged 18 – 34

Pinterest’s audience is dominated by younger users:

• 18 – 24 years: 30%
• 25 – 34 years: 27%
• 35 – 44 years: 18%
• 45+ years: 14%

This makes Pinterest particularly effective for targeting Gen Z and Millennials. Gen Z usage climbed 18%, making up over 40% of Pinterest’s user base.

2. Gender Breakdown on Pinterest

Women account for 70% of the user base, although this number has decreased slightly as more men join the platform. Male participation has risen steadily over the past few years, especially among younger users.

Pinterest’s gender distribution is becoming more balanced compared to previous years.

3. Pinterest Usage by Country: Over 80% of Users Are Outside the U.S.

Here’s a look at the top Pinterest markets in 2026:

• United States: 96 million users (largest user base)
• Brazil: 40.4 million users (rapid growth)
• Mexico: 24 million users
• Germany: 19 million users
• France: 17 million users

Pinterest’s global reach makes it ideal for businesses targeting international audiences and diverse markets.

4. Pinterest Engagement Behavior

Pinterest’s engagement patterns differ from traditional social platforms.

• Users spend an average of about 14 minutes per visit, which is significant for social platforms.
• Pinterest users frequently save multiple Pins per session, indicating active engagement and exploration.
• Pins can continue to generate traffic for weeks, months, or even years after posting.
• Pinterest drives over 5+ billion monthly searches, most of which are unbranded (meaning users are exploring new ideas).

The high engagement and search intent make Pinterest ideal for discovery and conversion tracking.

5. Pinterest Daily Active Users

While Pinterest no longer publicly reports exact DAU figures, indirect metrics suggest:

A core group of users visits Pinterest daily or multiple times per week to plan projects and shop. Pinterest’s discovery‑first model results in high‑value sessions, even if overall DAU numbers are lower than feed‑based platforms.

Pinterest users may log in less often, but when they do, they engage deeply and with intent.

6. Pinterest Advertising Statistics: Ads Generated $4.2+ Billion in 2026

Pinterest’s advertising revenue continues to grow:

• Pinterest’s advertising revenue surpassed $4.2+ billion in 2026.
• Around 91% of total revenue comes from ads, primarily shopping and product promotion.
• Video and Idea Pin ads are gaining traction and receiving higher engagement than traditional Pins.
• Average revenue per user tends to be higher in markets like the U.S. compared to other countries.

Pinterest ads are especially effective because users are often actively searching or discovering content with purchase intent, making them a powerful component of any data-driven Pinterest marketing strategy.

7. Pinterest Shopping Stats

Pinterest is now a go‑to destination for product discovery:

• Over 1.8 billion Pins are product-enabled.
• More than 50% of users use Pinterest to discover products.
• Many weekly users report purchasing items they discovered on Pinterest.

Visual search tools like Pinterest Lens and product tagging make the transition from inspiration to purchase easier. Pinterest’s blend of search and shopping makes it an ideal platform for e‑commerce brands.

8. Pinterest Content Statistics

Pinterest content behaves differently from short-lived social posts.

• Pins don’t expire quickly; they have long visibility cycles.
• Rich formats see higher interaction rates and help improve visibility.
• Most engagement comes from search sessions, not passive scrolling.
• Using the right Pinterest banner size ensures your Pins look professional and display correctly across feeds, maximizing engagement and click-throughs.

Unlike other platforms, Pinterest content gains long-term value when optimized around keywords and user search behavior.

9.  Pinterest Growth Trends 2026

Pinterest’s future looks strong, building on Pinterest’s growth trends for 2026.

1. Gen Z makes up 40%+ of the user base and is increasingly engaged in product discovery and trend exploration.
2. The gender balance is shifting as more men adopt Pinterest.
3. Pinterest’s investment in AI‑enhanced search features makes discovery easier and more fun.
4. Integrations with e‑commerce tools and shopping ecosystems continue to deepen.

10. Pinterest Driving 30-60% of Referral Traffic

Pinterest isn’t just a numbers game; creators and e-commerce owners are seeing real results.

• Many Reddit users report that Pinterest is a top source of organic traffic for blogs and online stores.
• Some e-commerce owners say Pinterest drives 30-60% of their referral traffic, often more than Instagram or Facebook.
• Creators love Pinterest’s evergreen content, noting that Pins can keep sending traffic for months or even years.

Official stats are useful, but real user experiences show that Pinterest delivers consistent, intent-driven traffic that grows over time.

11. 88% of Traffic Comes from Mobile Devices

Pinterest is clearly a mobile-first platform, and the numbers strongly support this trend.

1. Around 88% of Pinterest traffic comes from mobile devices, indicating that most users browse, save, and shop on their phones or tablets. This shift highlights why mobile-friendly visuals are essential for improving Pinterest engagement rate and reach.
2. The Pinterest mobile search bar processes over 1 billion searches every month, proving that users rely heavily on mobile search for discovery, ideas, and shopping inspiration. This behavior plays a key role in overall Pinterest content statistics and visibility.
3. Mobile push notifications help bring users back, increasing re-engagement by nearly 18%. This shows how mobile optimization supports stronger retention among Pinterest’s daily active users.

12. Pinterest User Growth Stats

Pinterest’s growth story keeps getting stronger, and the numbers prove it.

1. Pinterest has officially crossed 600 million global users, adding around 22 million new users in a short period. This milestone clearly reflects strong Pinterest users’ 2026 momentum and signals positive Pinterest growth trends 2025 moving into 2026.
2. While the United States remains Pinterest’s largest market, countries like Brazil and Mexico are driving much of the recent expansion. These regions show rising engagement and discovery behavior, highlighting how Pinterest usage varies worldwide.
3. Some European markets are growing more slowly, but engagement remains high. This shows that Pinterest isn’t shrinking; it’s simply growing at different speeds across regions, which is common for mature global platforms.

13. Shopping and Product Discovery

Pinterest is no longer just a place to collect ideas; it has become a powerful shopping discovery platform where users actively look for products to buy, making it an increasingly effective channel for brands learning how to sell on Pinterest.

• 47% of U.S. Pinterest users search for shopping inspiration to discover products, compare styles, and plan purchases. This makes Pinterest one of the strongest platforms for intent-driven shopping, as shown by recent Pinterest shopping stats.
• Pinterest Lens was used over 850 million times in 2025, enabling users to search for images rather than words.
• Pinterest is seeing rising interest in areas like men’s fashion and grooming, with searches and saves growing by around 17% in 2025. This shows that Pinterest shopping is expanding beyond traditional lifestyle and home decor content.

14. Creator and Influencer Ecosystem

Pinterest supports a growing creator economy with:

• Millions of active visual storytellers.
• Interactive formats are outperforming static images across niches like fashion and wellness.
• Monetization programs now span 14+ countries, helping creators earn from affiliate links and brand partnerships.
• Accounts with 10K-50K followers often outperform larger profiles in niche categories, thanks to more focused audiences.

15. Pinterest vs Other Platforms

Pinterest vs Instagram stats highlight key differences:

1. Pinterest is now a top 4 social referrer to Shopify stores, behind Instagram, Facebook, and TikTok.
2. Users often have higher purchase intent per session than on Instagram or Facebook, making Pinterest valuable for conversion‑focused strategies.
3. Around 5.3% of the world’s population used the platform as of early 2026, but that rises to 6.5% when excluding blocked regions like China, showing strong penetration where available.

16. Pinterest and Instagram Stories: Content Synergy

There aren’t many direct platform statistics about Pinterest’s use specifically for Instagram Stories because they are different ecosystems; Pinterest doesn’t have native Stories like Instagram.

However, users and businesses often repurpose Pinterest content for Instagram Stories. Here’s what we can conclude from community insight and content behavior:

1. Pinterest Idea Pins behave somewhat like evergreen Story content. They stay visible and can be saved or repinned long after posting. This makes them great resources to craft content for Instagram Stories or Reels.
2. Pinterest’s visual and shoppable Pin formats (high-quality product images, mood boards, style guides) are often reused by brands in Instagram Stories to maintain visual consistency across platforms.
3. Reddit users report success using Pinterest traffic to direct users back to Instagram profiles or online stores, providing indirect support for Instagram content strategies even if exact story-integration stats aren’t published.

17. Pinterest Statistics for the Fashion Industry

Pinterest is increasingly a destination for Gen Z and Millennials to explore fashion trends, with brands using it to predict and design for emerging styles.

1. Pinterest’s user base is expanding globally, with 553 M+ active users in late 2024 and 578 M+ in 2025, offering a huge audience for fashion brands to reach.
2. Nearly 47% of U.S. Pinterest users use the platform for shopping inspiration, and about 75% of Pins saved are product-focused, very relevant for fashion retailers.
3. Pinterest drives 33% more referral traffic than Facebook, which is significant for fashion e-commerce stores relying on external visits.
4. The Pinterest Lens visual search tool processes more than 250 million visual searches per month, allowing users to shop by image, a powerful feature in fashion discovery.
5. Fashion and lifestyle content, especially product-based visual pins, perform exceptionally well, reflecting strong consumer interest and commercial potential.

18. Pinterest Statistics for Business

These final Pinterest statistics show why brands invest in the platform:

1. More than 60% of users watch Pinterest video ads through to the end, signaling strong engagement and competitive click-through performance among social platforms.
2. Carousel ads generate roughly 30% higher engagement than static pins, underscoring the impact of more immersive creative formats.
3. Purchases influenced by Pinterest ads average around $50 per order, placing the platform among the top social channels for AOV.
4. Recent performance data indicates Pinterest has achieved significantly higher conversion rates, up to 74% year over year. By aligning your content with the best time to post on Pinterest, brands can further boost engagement, reach, and conversions.

Bonus Trend Stats

• Pinterest Gen Z usage surged by 18% in 2026, reflecting greater adoption and engagement among younger users.
• Male fashion and grooming discovery grew 17%, diversifying who shops on Pinterest.
• Bounce rate decreased by 5.7%, signaling a smoother user experience and higher content relevance.

Now that we’ve explored the key Pinterest statistics shaping the platform in 2026, the next step is understanding how to turn these insights into a practical, repeatable strategy.

How to Integrate These Pinterest Insights

Understanding Pinterest statistics is only valuable if you apply them effectively. To do that consistently, brands and creators need more than insights; they need the right tools to turn data into action. A social media management platform, especially one that works as a reliable Pinterest scheduler, helps you plan, schedule, optimize, and analyze Pinterest content at scale.

With SocialBu, you can:

• Plan and publish Pins, videos, and boards in advance to ensure consistent posting and boost discovery and long-term engagement.
• Save time by uploading multiple Pins at once, making it easy to test different creatives and maximize reach during peak periods.
• Get an overview of all scheduled and published Pins, helping you align content with audience activity and Pinterest usage trends by country.
• Automatically turn blog posts or product updates into Pins, keeping your boards fresh and improving your Pinterest content statistics.
• Generate Pin titles and descriptions optimized for search, boosting visibility and engagement using keyword insights.
• Monitor engagement, clicks, and other metrics to refine your strategy and increase your Pinterest engagement rate.
• Manage Pinterest alongside Instagram, Facebook, LinkedIn, TikTok, and more in a single dashboard, enabling efficient content repurposing while tailoring posts to each platform’s audience.

Take the guesswork out of Pinterest and enjoy more engagement, more traffic, and more results.

Final Thoughts

These Pinterest statistics make one thing clear: Pinterest is no longer just a creative platform. It’s a visual search engine, shopping destination, and long-term traffic source.

From Pinterest users 2026 and Pinterest demographics age to Pinterest advertising revenue, Pinterest shopping stats, and Pinterest engagement rate, the platform offers unique advantages for brands, creators, and businesses.

If you’re looking for a platform where content lasts longer, and users come with intent, Pinterest deserves serious attention in 2026 and beyond.

So, are you ready to build a repeatable Pinterest workflow? Then, create, schedule, and analyze Pins from one dashboard with SocialBu.

FAQs

Q: How many users does Pinterest have in 2025?

In 2025, Pinterest had around 570-600 million monthly active users worldwide. While the United States remains the largest market, over 80% of users are outside the U.S., highlighting Pinterest’s global reach. These numbers reflect steady growth and strong adoption across everyday browsing and shopping habits.

Q: What is the demographic breakdown of Pinterest users?

Pinterest demographics age show that most users fall between 18-34 years, with:

• 18 – 24 years: 30%
• 25 – 34 years: 27%
• 35 – 44 years: 18%
• 45+ years: 14%

Women still make up about 70% of the user base, though male adoption is steadily rising.

Q: How effective is Pinterest for e-commerce?

Pinterest is highly effective for e-commerce, as shown by Pinterest shopping stats and Pinterest advertising revenue. More than half of users actively use the platform to discover products, and many purchase items they find. Average order values are around $50 per purchase, making Pinterest one of the top social channels for ROI.

Conversion rates are also strong, with data showing up to 74% higher conversion rates than on other platforms, demonstrating the platform’s value for product-focused marketing.

Q: What are the top categories searched on Pinterest?

Pinterest is primarily a discovery platform where users search for home decor, fashion, wellness, DIY projects, recipes, and lifestyle trends. Visual search tools like Pinterest Lens further enhance Pinterest content statistics, enabling users to find products through images rather than keywords.

Q: How much has Pinterest grown in 2025?

Pinterest saw a 10 – 11% year-over-year growth in global users between early 2024 and early 2025, highlighting strong Pinterest growth trends in 2026. Emerging markets like Brazil and Mexico are fueling international expansion, while core markets like the U.S. maintain high engagement and shopping activity.

Q: Is Pinterest still useful for marketing?

Absolutely. Pinterest engagement rate, long-lasting content visibility, and high-intent user behavior make it a powerful platform for marketing. Compared to other platforms, Pinterest vs Instagram stats show that users have higher purchase intent, and Pins continue to drive traffic weeks or months after posting.