If you’re a marketer and want to promote your product, copywriting is essential. There are many channels where you can use your copywriting to promote your product but we’re going to be talking about only one today: Social media.

For effective copywriting on social media platforms, you will have to come up with unique ideas and engaging content that can grab your audience’s attention. Generating unique and engaging content can be tricky, but thanks to AI paraphrasing tools, this task has gotten a whole lot easier.

Now there are so many paraphrasing tools that you can use to attain these qualities in your social media copywriting and streamline it. So, in this blog post, we will discuss the best ones.

There are multiple tools available on the internet that help you paraphrase your text and ensure it is engaging. As you can see below, we’re listing the 5 best tools that experts recommend for copywriting.

Paraphrasing

Paraphrasing.io is an online tool that can rephrase the given content in an instant. Copywriters and marketers can run their write-ups and ad copies through the tool to improve their quality and uniqueness.

The tool attains and ensures these qualities in your social media copywriting by making the content simpler and easier to understand for the reader. It removes any sort of complexity from it, leading to your copywriting being more engaging for the readers.

The best thing about Paraphrasing.io is it offers a free version. It has multiple paraphrasing modes, and each one rephrases the given text a bit differently, in a different tone and style. However, only two modes can be accessed by free users, the rest are only available in the paid version of the tool.

Here’s a screenshot of Paraphrasing.io that shows it improving the engagement of our social media ad copy.

These are some of the tool’s additional features that make it prominent among the rest.

Features

• It uses artificial intelligence to perform its functions.
• Offers multilingual support.
• Offers a built-in plagiarism checker to its users.
• Allows downloading the paraphrased text in a doc and txt file.

Paraphrase Online

This is another online tool that can paraphrase the given content quickly and accurately. Many copywriters and marketers already use Paraphraseonline.io to improve their social media ad copies. This is why we suggest you do the same.

It is totally free to use for everyone and offers multiple paraphrasing modes just like the first tool on this list. Users can upload their content/ad copies directly from their device storage and can paraphrase them with a single click.

The best thing about Paraphraseonline.io is that it rephrases the given content in a human-like manner. It doesn’t look or feel like it was generated by AI.

The tool improves the quality of your copywriting by introducing new words that are persuasive and engaging in it. This helps persuade the readers to take action. Here is a screenshot of Paraphraseonline.io, showing it does what we just said to the ad copy we provided.

Let us now list a few of the tool’s features that make it stand out among the sea of other paraphrasing tools.

Features

• Has a user-friendly interface that is easy to use.
• Provides accurate results with relevance to the context, using AI.
  
• Ensures the data isn’t being recorded or stolen.
  
• Offers multiple language support.

Wordtune

Wordtune is a free AI writing assistant that helps you enhance your productivity by improving your copywriting and making it more engaging and unique quickly.

Copywriters and marketers can use it to rewrite and paraphrase their ad copies and improve their quality. The tool offers to attain a single tone. i.e. Casual and formal in your copywriting. This is a huge plus point of Wordtune as tone matters a lot in social media ad copies, especially if it is for a prominent brand.

One way that this tool is different from the others on this list is it rephrases the given content in a sentence-by-sentence manner and offers users the chance to choose from multiple rephrased versions of the sentence, based on their preferences.

Wordtune can also shorten and expand your copywriting if you ever need to do it. It offers both free and paid versions for users. If you’re an extensive user, we recommend that you purchase its premium version as the free one only offers up to 10 rephrases a day.

Here’s a screenshot of Wordtune that shows it providing sentence suggestions to improve the ad copy we gave it and streamlining the whole process of rephrasing for us.

These are some of Wordtune’s additional features that we’d like you to know.

Features

• Uses AI to provide accurate and contextually appropriate suggestions.
• Fixes mistakes like typos and irregular sentence structuring while rephrasing.
• Is easy to use and offers a built-in summarizer for users.
• Offers to continue writing the ad copy for copywriters and marketers if they are stuck.

WordAi

WordAi is another online writing platform that offers multiple tools for bloggers, copywriters, and marketers. One of the tools it offers is the “Rewrite Articles” one. This is basically a rewriting tool that is pretty similar to a paraphraser. In fact, it does the same things a paraphrasing tool would normally do. This is why we’re adding it to this list.

It is worth noting that WordAi isn’t free and requires you to purchase its premium membership in order to utilize its tools. Coming back to its rewriter, the good thing about it is that it offers multiple variations of the given text to choose from. This means that you can have multiple versions of a social media ad copy and can choose the one that you like most.

Users can also select how they want the tool to rephrase the content. i.e. More conservative, regular, or more adventurous. This way, they can match their ad copy to their target audience’s personality.

That said, here’s a screenshot of WordAi rephrasing the content we gave it.

Now, we’re going to mention some of WordAi’s prominent features.

Features

• Provides multiple variations of the copywriting.
• Shows a uniqueness score right above the output box.
• Allows users to modify content so it passes an AI detection test.

ChatGPT

ChatGPT is one of the most prominent AI chatbots in the world. It can do anything for the user as long as they’re providing the right prompt. This means that copywriters and marketers can paraphrase and rewrite their social media ad copies using ChatGPT.

What makes this tool so popular is that you get unlimited content customization and revisions quickly and easily. If you ask it to improve clarity and make the content engaging, it will do that, if you ask it to completely change the whole thing, ChatGPT will do that too.

It is free to use but offers a premium version as well. However, for casual users and occasional copywriters, the free version will be enough. Here’s a screenshot of ChatGPT paraphrasing our ad copy simply because we asked it to do so.

Now here are some of ChatGPT’s features that we think you must know as a social media copywriter.

Features

• Can personalize copywriting based on what social media platform you’re going to use it on.
• Allows unlimited revisions quickly and easily.
• Doesn’t require much from the user except a prompt to work.
• Collects information from multiple sources so the output remains as unique and authentic as possible.

Final Words

Paraphrasing tools can streamline social media copywriting and save the writer’s time and effort. However, there are so many of these tools available on the internet. This can make it confusing for a writer to choose one.

That’s why, we have listed the best paraphrasing tools that copywriters and marketers can use to improve their social media ad copies in no time.