Are you struggling to get leads on Instagram despite trying every strategy? With so many businesses trying to capture users’ attention, it can be challenging for someone new to Instagram marketing.
If you are not gaining leads on Instagram, you’re missing out on many great opportunities. Not to mention, 72% of users make purchase decisions based on something they came across on Instagram. However, Instagram’s ever-changing algorithms and high competition can be a nail in the coffin for businesses trying to establish a strong presence on Instagram.
The agitation and anxiety are real, but the good news is that we have unveiled the top 10 tried-and-true strategies for generating more leads on Instagram.
So, without any further ado, let’s dive in!
Why Instagram is great for lead generation
Before we delve into the tactics for lead generation, it’s crucial to understand why Instagram is the best platform to grow your business and get a lead generation.
Large user base
With over 2.35 billion active users, Instagram is the social media giant with a vast user base. If you’re an entrepreneur or brand owner looking for leads but don’t know where to search, Instagram is the platform to target specific demographics and look for potential leads.
Visual appeal and algorithm
Instagram’s foundation is laid upon attracting visuals. The platform’s focus on high-quality posts and its sophisticated algorithm help businesses create content.
Ten proven tactics to get more leads on Instagram
Now that we’ve covered how Instagram can generate leads, let’s explore ten proven tactics to help you get more leads on the platform.
1. Engaging Instagram lead-generating ads
Instagram ads are one of the powerful ways to get leads on Instagram. They are tailored to target the right segment of audience for your business. Instagram lead ads help brands collect helpful information such as email addresses, phone numbers, job titles, and birthdays.
Instagram ads have become a preferred marketing strategy, with over 200 million businesses utilizing them. These ads are beneficial for all types of entities, from small businesses to influencers, as they help understand customers better, enhance direct marketing, and make lead generation more efficient.
To create Instagram ads, set up an Instagram business account and use the Meta Ad Manager for ad creation and management. When placing Instagram ads, choose Lead generation as your marketing objective and use the Meta Ad Manager for ad creation and management on Instagram for business platforms.
2. Add action buttons to your profile
Adding action buttons is the most direct way to drive leads through Instagram. Moreover, this helps small businesses save time for other important lead-generating strategies.
All you need is an Instagram business page to add action buttons to your profile, incorporating action buttons such as “Book Now,” “Contact Us,” and “Shop Now” that incite users to get in touch with you. Action buttons streamline the lead-generation process for interested users.
To add an action button to your Instagram business page, follow these easy steps:
- Go to Instagram business profile on Instagram
- Select “Edit Profile”
- Under “Public Business Information,” tap contact options
- Tap an actionable button
- Choose the action button you want to add to your business profile
3. Design a perfect landing page
A well-designed landing page can open the doors of success on Instagram. However, if your landing page is not good enough, it can quickly tempt users away.
The page should reflect your Instagram growth and create a user-friendly visual experience that matches what people expect to see on business page websites. Whether you own a real estate business or an online store, your website should hit the nail of first impressions and credibility to attract and retain customers.
4. Optimize the link in your bio
The link in the bio tool is a clickable link in your Instagram bio; that said, make sure to include that the link points the customers to whatever objective you wish to accomplish. Instagram’s link-in-bio is versatile for driving traffic to lead-generating pages or portfolios. Enhance its effectiveness by using a clear call-to-action message.
LinkMngr is a URL shortener and branded link management tool that enables you to create custom domains and helps you create excellent landing pages with multiple links that you can add to your Instagram bio. It’s an excellent tool for businesses to manage multiple links and implement effective marketing strategies.
5. Use Insta stories: Link sticker
The link sticker feature is another helpful feature where Instagram allows users to embed stickers. This feature should always work when strategically used; with this link sticker, you can direct your users to your newly launched products or YouTube videos with a link sticker.
Stories can be convenient to get leads on Instagram because users just need to tap the link sticker. If you want to make the most of this feature, add a link sticker to your highlighted stories. This will increase visibility and allow new followers to visit the link.
6. Actively produce shoppable content
Instagram shoppable is an effective way to turn your followers into loyal customers. With Instagram shoppable posts, you can add products directly to your feed posts, Reels, Instagram Reels, and live broadcasts. This feature reinvents the shopping process, making it a matter of taps on links.
To start with Instagram posts, you must create an Instagram shop. Your Instagram shop is your Instagram marketplace that helps to show your products via a product catalog. You can use it to find what products your audience is interested in or target ads with engaged customers.
7. Create call-to-action content
One of the best Instagram growth hacks to get leads on Instagram is to create powerful call-to-action content. Adding phrases like “share if you agree” or “DM me for the link” to engaging content can help generate leads..
Your posts or reels should always associate together to meet the same goal. If you are targeting users to click the link in your bio, you should create content that leaves users wanting more. Want someone to click your link sticker? Give them a reason to do it.
Furthermore, you emphasize attention to your call-to-action on posts with emojis. For Instagram stories, use behind-the-scenes or what’s more to come to give your audience direction.
8. Leverage Instagram influencer marketing
Instagram influencers are the heart of Instagram content marketing; partnering with influencers can be a diligent strategy to use their follower base to get Instagram lead generations.
Choose an influencer that creates content similar to what your business provides. In this way, you can tap into your new follower base.
Most of all, credibility is an essential factor; if an influencer trusts their followers, they may have the power to build credibility and trust around your brand.
9. Run Instagram contests
An out-of-the-ordinary way to get leads on Instagram is through Instagram contests, sales, or promotions. Ask your followers to complete surveys or tag friends on a post to win a chance to win discount coupons.
This strategy will also help you increase your followers and boost your reach. Contests and giveaways can excite people about your products, ultimately generating leads.
10. Launch an Instagram referral campaign
Instagram referral campaigns are another great strategy to skyrocket your sales leads. These campaigns motivate your leads to refer to friends and family. The referred people will talk about your products and become potential leads.
Moreover, you can give special discounts to accept referral coupons. This will encourage people to continue the chain of referrals.
For instance, if you own a travel agency, you can offer your customers a referral program where they can receive a discount of 15% or 20% on their next booking by referring a friend.
Tracking and analyzing lead generation metrics
Tracking and analyzing lead generation is essential for measuring the success of your lead generation strategies on Instagram. Which posts are performing well? Which are generating the most leads? By monitoring metrics, you can identify which tactics are getting you leads and which need new planning.
Here’s how you can track and analyze your lead results-
Using Instagram Insights for lead analysis
Monitor Instagram insights to measure the success of your lead generations. Instagram’s built-in analytics tools provide business accounts with valuable data on key metrics such as engagement rate, click-through rate (CTR), and conversion rate.
Analyze with SocialBu
SocialBu allows you to monitor your posts to identify the top-performing lead tactics. With SocialBu, you can automate replies to your customers’ comments, so you don’t have to worry about responding to simple questions and making your customers wait.
Wrap-up
In this article, we have comprehensively walked you through 10 powerful and proven tactics to get leads on Instagram. Instagram is a powerful social media platform to grow your brand’s reach, and tapping into its lead generation potential can be a game-changing move for your business.
By implementing the strategies that we have listed, you can significantly increase your leads and get more leads through Instagram.
FAQs
How do you get more leads on Instagram?
There are many methods to get more leads on Instagram. Lead ads are one of the most effective ways to generate leads on Instagram. Other methods to convert users into leads include action buttons, link-in-bio, landing pages, and shoppable content.
Can we generate leads from Instagram?
Yes, you can generate leads from Instagram. Instagram allows you to gather important customer details like phone numbers and email addresses..
Why am I not getting leads on Instagram?
This could be because you’re not getting leads on Instagram for many reasons. Some common reasons include not including a clear CTA, not producing shoppable content, and not tracking and analyzing the performance of your content.
How do I get more views on Instagram in 2023?
- Create valuable content
- Engage with other users
- Include Call-to-actions
- Collaborate with other Instagram users
- Share information in Carousels posts
- Host a giveaway or contests
- Launch the Instagram referral program
