Social Media Marketing

How to Adapt to Instagram Algorithm Changes in 2025

Instagram algorithm changes

The latest Instagram algorithm changes are causing chaos for creators, but we are going to be blunt: this is the best thing to happen to the platform in years. Forget the old playbook now. Instagram has become a ruthless editor, rejecting all the useless content and aggressively predicting your next obsession. These rapid Instagram algorithm …

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Threads vs Twitter: Which Platform Should Your Brand Choose?

Threads vs Twitter

Choosing between Threads and Twitter (now X) for your brand in 2025 can be challenging. While both offer unique advantages, understanding their distinct features, user bases, and content styles is crucial for making an informed decision. Twitter has long been the go-to platform for real-time updates, thought leadership, and trending conversations. It’s where news breaks, …

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How to Build and Use UTM Links for Social Media Tracking

utm links

Understanding the effectiveness of your social media efforts can be challenging. While basic analytics provide a general overview, pinpointing what drives traffic and conversions requires a more precise approach. This is where UTM links and a robust UTM builder become necessary for any social media manager. With a solid UTM strategy in place, you’ll stop …

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How to Schedule Multiple Client Posts Using SocialBu’s Calendar View

You’ve finally onboarded multiple clients – congrats! But now you’re staring at a wall of tabs, wondering whose Instagram, LinkedIn, or Facebook you should manage first. You’re trying to keep track of everything at the same time, wishing you could stay organized and sane simultaneously. You’re probably thinking, “There has to be a better way.” …

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How are Content Creators Earning 5–6 Figures with Content in 2025

How are Content Creators Earning 5–6 Figures with Content in 2025

Ever wonder how content creators earn big bucks just by posting videos, sharing tips, or going live on social media? In 2025, it’s more than just likes and followers; content creators’ earnings are hitting 5–6 figures and beyond thanks to smart strategies and multiple income streams. A 2025 Creator Economy Report reveals that only around …

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How to Use SocialBu Analytics to Boost Engagement Insights

How to use SocialBu analytics to boost engagement insights

Struggling to understand why your social media posts aren’t getting the likes, comments, or shares you expected? Without clear insights into what drives audience engagement, your efforts and planning can go into the void. The lack of engagement can be an obstacle to your brand’s success. Every post that doesn’t perform means missed connections with …

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How Team Collaboration Works Better Using SocialBu?

Team Collobration

Behind every successful social media strategy is a well-coordinated team. However, without the right tools, collaboration can quickly devolve into chaos. That’s why SocialBu is a game-changer. Whether you’re managing client accounts or scaling your brand’s content, SocialBu’s team features help you stay organized, efficient, and in sync. From shared calendars and approval workflows to …

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Social Media Data Privacy: Things Agencies Need to Know in 2025

As social media platforms grow more complex, agency owners face rising challenges in protecting client data across multiple channels like Instagram, Facebook, and LinkedIn. With users increasingly wary of data misuse by advertisers, agencies must prioritize client data protection on social media platforms. Not to mention, the increase in data usage in the AI space …

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How Freelancers and Agencies Track Social Media ROI Today?

Ever spent hours perfecting a social media post, only to wonder if it reached the right audience? You’re not alone. In 2025, Social Media ROI is what truly drives meaningful results from your content efforts. Freelancers and agencies alike need a clear view of what works and what doesn’t. Tracking ROI is what separates guesswork …

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10 Social Media Marketing Tips From Industry Experts

Social media marketing tips

You post every day, but your numbers barely move. Your audience scrolls past your content, and your engagement stays low. You spend hours planning posts, but they don’t drive the results you need. This is the reality for many social media managers and marketers today. Why does this happen? Because your strategies lack proven social …

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