Social Media Marketing

How To Create Your Own Automated Social Listening Tool

Social Listening Tool

In the age of digital marketing, knowing what your audience is saying about your brand on various social channels is more important than ever. This process, known as social media listening or monitoring, is vital for staying on top of public opinion and trends. Social media monitoring tools are software designed to track, gather, and …

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Leveraging Social Media for Fan Engagement in Sports

social media for fan engagement in sports

Leveraging social media for fan engagement in sports has become a game-changer, offering many benefits for both teams and their supporters. The relationship between teams and their fans has evolved dramatically. Thanks to social media, fans have become active participants instead of passive spectators. If you want to keep track of the trends and have …

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How to Generate Quality Leads on Tiktok

For social media marketers, lead generation and conversion are the lifeblood of all major marketing decisions. It affects your choice of platforms, strategies, and content-creation tactics. Getting high-quality leads on TikTok or any other platform indicates you are doing something right. Most of us know that it is not always easy to find the most …

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Social Media Contests: How to Generate Leads?

Social media contests

According to a recent study by Forbes, the number of social media users worldwide has risen to 4.9 billion. That’s almost 60% of the world’s population, making social media a powerhouse for marketing over the years. However, since user attention on platforms is getting limited and competition fiercer, businesses must find innovative ways to stand …

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Duet AI: The Next Big Leap for Google Workspace Users

Duet AI

The digital landscape is continuously evolving, and at the epicenter of this transformation is the integration of artificial intelligence into our daily tools. Today, we introduce a milestone innovation – Duet AI, designed to redefine the experience for Google Workspace users globally at $30 per month. A free 14-day trial is available right now, but …

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Instagram Reels vs. Stories: Which Format to Choose?

Instagram reels vs stories

As Instagram continues to evolve, users have a dynamic duo of options: Instagram Reels and Stories. While Reels lets you play with a canvas of up to 60 seconds, showcasing a blend of creativity and flair, Stories cater to those fleeting, 15-second moments that resonate instantly. The choice between these two is about strategy, audience …

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Top 8 Benefits of Social Media for Small Businesses

social media for small businesses

Social media for small businesses is a powerful tool to access markets, clients, insights, and advertising capabilities that were previously out of reach. While it may seem intimidating, social media rarely leads to negative outcomes for small businesses. It simplifies complex business processes, provides direct access to market research, and opens up global markets. Read …

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