You post every day, but your numbers barely move. Your audience scrolls past your content, and your engagement stays low. You spend hours planning posts, but they don’t drive the results you need. This is the reality for many social media managers and marketers today.
Why does this happen? Because your strategies lack proven social media marketing tips that work for you and your brand. Without a clear plan backed by expert insights, your posts get lost in crowded feeds, wasting your time and budget.
You need a strategy that helps you plan smarter, post with purpose, and consistently grow your audience. In this guide, you will learn 10 social media marketing tips from industry experts to improve your reach, increase engagement, and build a more substantial presence in 2025.
So, let’s move directly into the real part!
1. Build a Strong Foundation
Neil Patel, in his blog How to Conduct a Social Media Audit in Just 30 Minutes, mentions:
Not every platform is equally effective for every business. That’s why it’s essential to review what’s working and what isn’t. Social media audits are the best way to determine this.
So, it means if you’re not seeing results, you need to find out why. And if you’re seeing results, then you also need to know what’s working, because you can’t keep posting without understanding what helps your growth.
Review your profiles. Check your engagement rates, follower growth, post reach, and link clicks. Review your top-performing posts to identify the topics and formats that resonate most with your audience. This helps you focus on what works, rather than posting content that gets ignored.
When you regularly audit your social media, you can refine your future content strategy and allocate your time to the platforms and tactics that yield the best results.
Tip: To make your audit faster, use SocialBu’s unified analytics dashboard to track engagement rate and top posts across platforms in one dashboard. This will save you hours and give you precise data to guide your next steps.
2. Have a Social Media Strategy
Gary Vaynerchuk, CEO of VaynerMedia, emphasizes in his content strategy framework that “Jab, Jab, Jab, Right Hook” is a strategic approach to social media content, focusing on providing value before asking for anything in return.
According to his latest social media strategy guide, “Mastering content strategy, creation, and distribution for your brand on social media is a difficult and long process,” but requires systematic daily execution.
This professional social media advice highlights why random posting doesn’t work. You need a comprehensive strategy that combines both long-term planning and daily execution tactics.
Start by defining your goals clearly. Are you looking to increase brand awareness, drive website traffic, or generate leads? Your strategy should align with these objectives and include specific metrics to measure success.
Tip: Utilize SocialBu’s automation to schedule posts and manage repetitive tasks, ensuring your strategy stays on track.
3. Know Your Audience & Buyer Persona
Amy Porterfield, online marketing expert and host of the “Online Marketing Made Easy” podcast, teaches that understanding your target market is crucial for success. As noted in her business strategy, “How to locate your target market, ideal customer, and how to talk to them in the right way” is fundamental to effective marketing.
According to her training materials, it’s essential to become “clearer on who you are trying to attract, who these people are, and what their real needs are (not just what they want).”
Understanding your audience goes beyond basic demographics. You need to dig deeper into their pain points, interests, and social media behaviors. This insight helps you create content that resonates and drives engagement.
Create detailed buyer personas that include not just age and location, but also their challenges, goals, preferred content types, and social media usage patterns.
Tip: SocialBu’s content curation features help you discover and share engaging posts to keep your feed fresh.
4. Create Shareable Content
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal bestselling author, emphasizes that “Great marketing starts with great stories. Be unique, inspire, and connect.”
In her approach to content marketing, she focuses on “building trust, building affinity through being relatable, through being a human, through being accessible” rather than just delivering corporate messaging.
Shareable content combines valuable information with an emotional connection, making it more engaging and effective. People share content that makes them look good, helps others, or sparks conversation. Your content should consistently do at least one of these things.
Focus on creating content that solves problems, entertains, or educates your audience. Use storytelling techniques to make your content more relatable and memorable. Include clear calls to action that encourage sharing and engagement.
Tip: Use SocialBu to schedule and track shareable content, identifying what drives engagement.
5. Use Video Strategically
Mari Smith, known as the “Queen of Facebook,” According to her video marketing approach, “I want to be leading by example on Facebook. Animoto is the perfect tool for creating videos with big fonts for sound-off viewing that you need for effective social media engagement.”
Video content receives significantly higher engagement than static posts, but the key is creating platform-specific videos that align with user behavior and platform algorithms.
For Instagram, focus on short, visually appealing videos that tell a story quickly. LinkedIn videos should be more professional and educational in nature. TikTok requires trending sounds and creative editing, while YouTube allows for longer, more detailed content.
Tip: Schedule video posts with SocialBu to maintain a consistent presence.
6. Proactively Engage with your Community
Jay Baer, President of Convince & Convert, emphasizes in his social media philosophy: “Social Media is About People, Not Logos” and “Focus on how to be social, not on how to do social.”
According to his community engagement strategy, “Social media changes the relationship between companies and customers from master and servant, to peer-to-peer.”
These top marketing tips from professionals emphasize that social media success stems from building relationships, not just broadcasting messages. Respond to comments, ask questions, and engage in conversations within your industry.
Set aside a specific time daily for community engagement. Like and comment on your followers’ posts, respond to mentions, and join relevant industry discussions. This proactive approach builds stronger relationships and increases your visibility.
Tip: SocialBu’s inbox feature centralizes comments and messages for efficient engagement
7. Track and Measure Everything
Peter Drucker, known as the “Father of Management,” once mentioned, “You can’t manage what you don’t measure.” In the context of social media, this quote couldn’t be more relevant. Without performance measurement, your social media strategy is just guesswork. Effective campaign tracking is non-negotiable.
Monitor key metrics, including engagement rate, click-through rate (CTR), conversion rate, reach, and audience retention, to gain a comprehensive understanding of what is working and what is not. If a post gets lots of likes but no clicks, your content may be engaging, but your call to action might need work.
Just as regular check-ins are essential for maintaining relationships, daily analytics checks should become a core part of your routine. Reviewing which content performs best by format, topic, or timing will help you post more effectively and identify areas for improvement, optimize your strategy, and drive better results.
Tip: SocialBu’s analytics dashboard delivers real-time data for smarter decisions
8. Repurpose Your Content
Marcus Sheridan, author of “They Ask, You Answer,” emphasizes the importance of directly addressing customer questions. In his approach to content marketing, he advocates for “answering the questions your customers are asking” as the foundation of an effective content strategy.
According to his methodology, the key to successful content marketing lies in understanding that “Just as we did with used cars, take a moment to brainstorm every single reason (fear, worry, question, concern) as to why someone would not buy from your company.”
Smart content repurposing maximizes your investment in content creation while reaching different audience segments across platforms. One piece of content can serve multiple purposes with minor adjustments.
Transform blog posts into carousel posts, infographics, and video summaries for enhanced engagement. Turn webinars into podcast episodes, blog posts, and social media quote cards. Customer testimonials can be transformed into case studies, social proof posts, and video testimonials.
Tip: Use SocialBu to schedule repurposed content across platforms seamlessly.
9. Stay Updated with Trends
Rand Fishkin, founder of Moz and SparkToro, famously said: “The best content doesn’t win unless it’s discoverable.” In 2025, if your content isn’t searchable, it might as well be invisible.
The smart move? Craft every post with discoverability in mind. Add strategic hashtags, smart keywords, and captions that say what your audience is searching for.
Want to reach entrepreneurs on TikTok? Hashtags like #SmallBizTips or #StartupMarketing can help ensure your content reaches the right audience.
Start by incorporating relevant hashtags, keywords, and searchable captions into every post. This helps your content appear in platform search results, trending tabs, and suggested feeds. For instance, using hashtags like #SmallBizTips or #StartupMarketing on TikTok can help your content reach audiences actively looking for that content.
Tip: Use SocialBu’s analytics to identify trending keywords and hashtags for better discoverability
10. Test, Optimize, and Adapt
Elon Musk, CEO of X Corp, reminds us: “Good ideas are always crazy until they’re not.” That mindset is exactly what brands need to break through the digital noise in 2025.
Playing it safe is no longer an option. The brands that win attention are the ones taking bold swings, experimenting with interactive campaigns, diving into niche platforms before they go mainstream, or using AI, AR filters, and voice tech to create something that makes people stop scrolling.
For example, a quirky, well-timed campaign with a branded challenge or meme can generate massive viral momentum if it taps into cultural trends
Tip: Use SocialBu’s campaign tools to test different formats, track bold experiments, and optimize based on real-time performance. Innovation isn’t about perfection
How to Start Applying These Tips Today
Transform your social media strategy with these expert social media marketing tips by taking immediate, actionable steps. Begin by auditing your current performance to identify what works and what doesn’t, then leverage tools to automate and curate content that resonates with your audience.
Use audience insights to tailor content, balance paid vs organic tactics, and experiment with bold ideas to stand out. SocialBu’s tools can streamline these efforts, saving time and boosting efficiency. Here’s how to get started:
- Audit Your Performance: Use SocialBu’s analytics to track engagement and identify high-performing content.
- Automate Posting: Schedule posts with SocialBu to maintain consistency across platforms.
- Curate Content: Share relevant industry content using SocialBu’s curation tools to keep your feed engaging.
- Test and Optimize: Run A/B tests with SocialBu to refine campaigns and maximize campaign measurement results.
Looking to supercharge your social media? Read: How to Use SocialBu to 10x Your Social Media Strategy?
Wrap Up
Achieving social media success in 2025 requires professional social media guidance and a strategic approach. These 10 social media marketing tips, from auditing performance to embracing bold innovation, equip you to grow your audience and boost engagement.
By leveraging audience insights, content planning, and campaign measurement, you can turn stagnant posts into powerful results. Start implementing these top marketing tips from pros today and watch your brand thrive.
Try SocialBu’s 7-day free trial to streamline your strategy and achieve your goals: SocialBu Free Trial.
FAQs
What Tips Do Top Marketers Recommend?
Top marketers recommend auditing performance, automating posts, curating content, creating shareable content, using video, engaging proactively, tracking metrics, repurposing content, optimizing for discoverability, and embracing bold innovation.
How Can Expert Tips Improve Engagement?
Expert social media marketing tips boost engagement by aligning content with audience needs, utilizing interactive formats such as video, and fostering authentic, two-way communication.
Are There Quick Wins from These Expert Tips?
Yes, quick wins include auditing for insights, automating and curating content, and engaging proactively to boost interaction rates.
Do Experts Recommend Posting Frequency?
Experts suggest consistency over frequency—post 3–5 times per week, tailored to platform and audience data.
Should I Follow Industry-Specific Advice?
Yes, tailor social media best practices for 2025 to your industry by analyzing audience behavior and competitor strategies.
