When it comes to social media management tools, the market is full of choices, each with its own features, strengths, and pricing. Metricool pricing is a standout factor for businesses, marketers, and agencies seeking to schedule posts, track analytics, and manage campaigns efficiently. But is it really worth the investment in 2025?
Many businesses end up paying too much for features they rarely use or get locked into plans that restrict their growth, hitting posting limits just when campaigns gain traction, or paying extra for tools competitors include for free.
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In this guide, we’ll unpack Metricool’s pricing: what the free plan includes, what the paid tiers unlock, and where hidden costs appear.
Metricool Pricing Plans Overview
Metricool’s pricing revolves around a “brand” model, where a brand includes a set of social media profiles, blogs, and ad accounts across platforms like Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Twitch, and Google My Business.
This structure can save you money compared to per-channel models, but costs scale with additional brands. Metricool offers a free plan and three premium tiers, Starter, Advanced, and Enterprise, catering to various user needs.
| Plan | Monthly Price (Monthly Billing) |
|---|---|
| Free | $0 |
| Starter | $22/month |
| Advanced | $54/month |
| Enterprise | Custom |
Additionally, X (Twitter) connections require a $5/month add-on per account.
Let’s explore what each plan offers and where limitations lie.
Breaking Down Metricool Free Plan Features
Now that you know the pricing plans for Metricool, let’s take a closer look at what these plans have to offer. Are they worth it? Or are you simply offering basic features with no significant advantages that benefit your business?
What’s Included in the Free Tier?
The Metricool free plan features make it appealing to those just starting out. It allows:
- Management of 1 brand (defined as 1 set of social accounts)
- Up to 50 posts scheduled per month
- Limited analytics reports for connected channels
Limitations of the Free Plan
The free plan has notable restrictions:
- Single Brand: Limited to one brand, restricting multi-client or multi-project management.
- Platform Exclusions: No LinkedIn or X analytics/scheduling without paid add-ons.
- Analytics: Only 3 months of historical data, no downloadable reports, and limited customization.
- No Team Features: Collaboration tools and advanced reporting are locked behind premium tiers.
Metricool Premium Plans – Detailed Pricing Tiers
Once you outgrow the limitations of Metricool’s free plan, the platform offers three main paid tiers. Each tier adds new capabilities, but the real question is whether these upgrades provide the right balance of functionality and cost for your business.
1. Starter Plan ($18/month)
The Starter Plan is Metricool’s first paid tier. It offers:
- Up to 5 brands
- 2,000 scheduled posts/month
- Basic analytics for more channels
This plan is practical for small businesses managing a handful of platforms. However, in terms of budget considerations, it’s still limited once you expand to teams or multiple clients.
2. Advanced Plan ($45/month)
The Advanced Plan marks a significant turning point. For growing businesses and agencies, it provides:
- Up to 10 brands
- Unlimited scheduled posts
- Advanced competitor analysis
For $45/month, this addresses most small-to-mid agency needs.
On the other hand, SocialBu’s Standard plan offers even more flexibility at a lower price point. For just $15.80/month, you can connect up to 12 social accounts (compared to Metricool’s 10 brands), and add up to 4 team members without extra cost.
3. Enterprise Plan (Custom Pricing)
The Enterprise Plan is designed for agencies and larger teams. It includes:
- Custom number of brands/accounts
- Dedicated account manager
- Tailored reporting and analytics setup
This tier’s investment cost varies and depends on scaling requirements, so you’ll need to engage Metricool directly for quotes.
Limitations of Paid Plans
While Metricool’s premium plans unlock powerful features, they come with limitations that may impact your Metricool budget considerations:
- Single-User Access: Only one user can access the account, making it unsuitable for teams needing collaboration.
- No Advanced Collaboration Tools: Approval workflows, role management, and team analytics are absent, limiting its use for multi-user setups.
- Limited Competitor Analysis: While you can track 100 competitors, deeper insights like real-time monitoring are reserved for higher tiers.
- X Add-On Costs: X analytics and scheduling cost $5/month per account, in addition to the base price, if you manage multiple X profiles.
- No White-Labeling: Client-facing reports lack custom branding, which may be a drawback for freelancers serving clients.
Unlike other Metricool, SocialBu includes team collaboration for up to 2 members in its standard plan, making it ideal for small agencies and growing teams without breaking the budget.
Evaluating Metricool’s Value for Money
Before comparing key alternatives, let’s evaluate whether Metricool genuinely provides cost-effectiveness for your social media management needs.
1. Cost Concerns
Metricool may look affordable at first, but prices rise quickly for teams managing multiple brands. Advanced essentials, such as LinkedIn integration, historic analytics, or competitor tracking, are locked behind higher tiers, and some users report unexpected auto-renewal charges that add to frustration.
2. Feature Limitations
Even on paid plans, certain features feel restricted. The Hashtag Tracker is a paid add-on, YouTube competitor analysis is capped, and white-label reports are only available in top-tier plans.
Users have also flagged a lack of recent updates, which makes the platform’s investment cost harder to justify.
Tired of Hidden Pricing?
Metricool too pricey? Try SocialBu, a smart alternative offering content scheduling, social listening, and analytics just under $20/month.
3. Billing & Hidden Costs
Annual billing offers about 15% savings, but requires a full upfront payment. Add in training time for new features, reliance on external integrations, and the need to upgrade often as you hit account limits, and the true cost per social profile can feel much higher than expected.
While Metricool has value for freelancers or tiny teams, growing businesses often find its pricing less cost-effective as needs expand.
Metricool vs. Competitors: Cost Analysis
The most valuable part of any Metricool cost analysis comes from measuring it against competitors. Here’s how Metricool stacks up.
1. Metricool vs. SocialBu Pricing
When comparing Metricool’s cost to that of its competitors, SocialBu emerges as an affordable alternative that doesn’t compromise on features. SocialBu’s pricing centers on providing maximum value from the start, with no hidden limitations or sudden feature restrictions as you grow.
Instead of hitting posting limits or paying extra for basic tools, SocialBu includes smart scheduling, AI captions, bulk uploads, and hashtag generation even in its lower-tier plans. No hidden paywalls. No surprise restrictions.
Moreover, the platform also includes RSS feed automation and content curation tools that significantly enhance your ability to manage multiple accounts efficiently.
Free Plan:
- Manage multiple social accounts (more flexible than Metricool’s 1-brand limit)
- Access to essential scheduling and automation workflows (something Metricool’s free plan does not include)
- Includes monitoring and engagement features for testing full functionality
- A great choice for individuals seeking more than just the basics, all at no cost.
Paid Plan:
- Start at a lower entry point than Metricool, making them friendlier on budget considerations
- Offer advanced automation (like RSS feeds, bulk actions, workflows) baked into even the lower tiers
- Unlimited post scheduling, richer analytics, and more account connections right from the start
- Designed to be cost-effective for small businesses, freelancers, and even agencies
| Plan | Metricool (Starter) | SocialBu (Standard) |
|---|---|---|
| Price | $22/month | $19/month |
| Accounts/Brands | 5 brands (40 profiles) | 12 accounts |
| Users | 1 | 4 |
| Scheduling | 2,000 posts/month | 800 posts/month |
| Analytics | Unlimited history | Basic analytics |
| Extras | Reports, LinkedIn | AI posts, feeds |
While Metricool pricing tiers scale up quickly as you grow, SocialBu manages to stay affordable while offering the power and flexibility of a premium tool even at its free and entry levels. For anyone seeking true value for money, SocialBu delivers more features for less.
One of the most frequently discussed aspects of SocialBu on Trustpilot was its pricing.
Have really enjoyed using SocialBu as a social media management platform. The most cost effective platform I’ve come across that can manage multiple channels at a costly amount. It’s rare to have this flexibility. It has the basics – but the basics is what you need.
Excited for further development of the platform.
2. Metricool vs. Later Pricing
Later’s pricing starts at $15/month for one user and one social set (profile group), making it slightly cheaper than Metricool’s Starter plan.
However, Metricool offers more social profiles at this tier. Later’s analytics are more focused on visual content, while Metricool provides broader platform coverage.
3. Metricool vs. Hootsuite Pricing
Hootsuite’s professional plan starts at $49/month for one user and 10 social profiles, significantly more expensive than Metricool’s comparable offerings.
Metricool’s Starter plan at $18/month offers better value with 50 profiles included. However, Hootsuite’s enterprise features and integrations ecosystem may justify the higher cost for large organizations.
Conclusion
Running a single brand on your own? Metricool’s free plan will cover the basics. Adding teammates, extra brands, or deeper analytics? Expect add-ons and higher-tier upgrades to stack up quickly.
That’s the moment when “free” tools start costing more than you expect. With SocialBu’s flat pricing, you pay once and get everything from unlimited scheduling and team access to advanced automation with no hidden fees.
Bottom line:
- Stay on Metricool if you’re a solo creator with one project.
- If growth is in your roadmap, switch to SocialBu now and save the budget (and headaches) for the campaigns that actually move the needle.
Test it yourself, schedule your first 50 posts with SocialBu, and experience how effortless social media management can be.
FAQs
How much does Metricool cost per month?
Metricool pricing starts at $0 (free plan), $18/month (Starter, annual), $45–$139/month (Advanced), and custom pricing (Enterprise).
What’s included in Metricool’s free plan?
Metricool free plan features include 1 brand (up to 8 profiles), 50 posts/month, 3-month analytics, 5 competitor profiles, social inbox, and AI content ideas, excluding LinkedIn/X.
Is Metricool Pro worth the upgrade?
Metricool doesn’t have a “Pro” plan; the Starter ($18/month) is worth it for unlimited scheduling and LinkedIn support if you exceed the free plan’s limits.
How does Metricool pricing compare to competitors?
Metricool plans comparison shows it’s cheaper than Hootsuite ($99/month) and competitive with Later ($16.67/month), but SocialBu’s $19/month for 12 accounts offers better value.
What are the account limits on each plan?
Free: 1 brand (8 profiles). Starter: 5 brands (40 profiles). Advanced: 15–50 brands (120–400 profiles). Enterprise: 50+ brands (custom).
Are there any Metricool pricing discounts?
Annual billing saves 20%, and non-profits may qualify for discounts via support.
What’s the difference between Metricool plans?
Free: Basic tools, one brand. Starter: 5 brands, unlimited scheduling. Advanced: 15–50 brands, team features. Enterprise: 50+ brands, white-labeling.
Is Metricool more affordable than other analytics tools?
Metricool’s Starter ($18/month) undercuts Hootsuite and matches Later, but SocialBu’s flat pricing is more affordable for multi-account social media analytics pricing.
How much does Metricool cost for agencies?
Advanced plans ($45–$139/month) suit small agencies; Enterprise (custom pricing) supports 50+ brands for larger operations.
Can you try Metricool premium features for free?
No free trial for premium tiers, but the unlimited free plan lets you test basic features risk-free.
