Metricool is popular for scheduling and analytics, but its clunky interface, shallow reporting, and rigid pricing push many marketers to explore Metricool alternatives. Although it provides basic scheduling, analytics, and reporting capabilities, its limited automation and lack of in-depth insights hinder its ability to scale effectively in today’s fast-paced social media landscape.
Whether you’re a solo creator, a small business, or an agency managing multiple clients, you need a platform that fits your workflow without straining your budget.
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That’s why, after testing leading social media management tools and reviewing real-world feedback, we’ve rounded up the 7 best Metricool alternatives for 2025 platforms built to help you work smarter.
TLDR
- SocialBu – Best for AI‑powered scheduling, automation, deep analytics, and a unified inbox at nearly half the cost of Metricool.
- SocialPilot – Best for agencies needing white‑label reports, client management, and scalable team collaboration.
- Later – Best for visual‑first creators with drag‑and‑drop scheduling, Instagram grid previews, and TikTok insights.
- Agorapulse – Best for engagement‑driven teams needing advanced reporting and social listening with a unified inbox.
- Hootsuite – Best for enterprise teams requiring advanced integrations, analytics, and secure governance tools.
- Sendible – Best for marketing teams that want workflow‑based scheduling and a full campaign calendar view.
- Planable – Best for agencies managing multi‑user approvals, content collaboration, and visual post previews.
Quick Overview of Metricool Alternatives
Before diving into the detailed reviews, here’s a snapshot of why these Metricool alternatives stand out for social media analytics tools, content performance tracking, and more:
- SocialBu: AI scheduling + deep analytics at $15.80/month
- SocialPilot: Budget-friendly with white-label reports + team collaboration
- Later: Visual-first planner with strong Instagram + TikTok insights
- Agorapulse: Advanced reporting + social listening with unified inbox
- Hootsuite: Enterprise-grade features with robust API + integrations
- Sendible: Agency-focused with automation + white-label dashboards
- CoSchedule: Marketing calendar that unifies campaigns + social posts
Why Should You Consider a Metricool Alternative?
Metricool offers a solid foundation, but it’s not perfect. Users frequently report frustrations that slow down their workflows, prompting them to search for more flexible and powerful tools.
However, for growing teams, data-driven marketers, and agencies that rely on speed, collaboration, and advanced insights, Metricool quickly reveals its limitations. As soon as your workflow requires multi‑user coordination, customized reporting, or deeper automation, the cracks start to show.
Common Frustrations Reported by Users
- Two‑month limit on historical data
- No campaign tagging or calendar color‑coding
- Weak automation (no AI scheduling or post recycling)
- Costly upgrades for collaboration and branding
- Confusing billing and auto‑renewal concerns
“Metricool’s analytics are neat but shallow. Once your clients ask for segmented insights, you quickly hit the ceiling.”
— Verified G2 Reviewer, Digital Agency Director
Moreover, Metricool’s pricing scales poorly as the number of profiles or users increases, making it costly for teams and agencies. As a result, many seek alternatives that offer more economical scaling and include critical features, such as analytics, reporting, and approval workflows, without incurring steep incremental costs.
Takeaway
However, for teams that require deeper analytics, automation, stronger collaboration, and transparent, enterprise-grade billing, selecting a more feature-rich alternative often yields a better ROI and less daily friction.
Top 7 Metricool Alternatives for Social Media Analytics
Below are seven alternatives that address common Metricool pain points. SocialBu leads the list, primarily because it strikes a balance between affordability, AI features, and agency-centric capabilities.
Metricool Alternative #1: SocialBu
SocialBu has emerged as a powerful and user-friendly alternative to Metricool. It is an all-in-one AI social media management platform that goes beyond simple scheduling to offer a truly comprehensive solution.
For those seeking to streamline their social media workflow without sacrificing features, SocialBu is a top-tier choice.
Why SocialBu Tops the List of Metricool Alternatives
SocialBu has quickly become one of the most capable and user‑friendly Metricool alternatives. It’s an all‑in‑one AI‑driven platform that goes far beyond simple scheduling to deliver a complete social media solution.
SocialBu simplifies your social media management with a seamless drag-and-drop scheduler that saves time. Its AI-driven content creation tools spark engaging posts effortlessly. Direct Instagram Story scheduling ensures your content flows smoothly across platforms. From beginners to pros, SocialBu offers simple solutions for all.
Additionally, it provides 24/7 email and chat help that’s quick and useful, unlike the frustrating support many find elsewhere.
Features Overview
- Seamless post-scheduling: It offers an easy-to-use scheduler. The hassle-free drag-and-drop scheduler makes scheduling all your social media posts easier.
- AI Content Generator: This excellent feature allows you to generate short posts within seconds.
- Direct Story Scheduling: Easily schedule your stories and boost your engagement rate.
- Fully Dynamic Automation: Full‑cycle automation for posting, recycling content, and reacting automatically to triggers.
- Unified Social Inbox: Manage all DMs and messages from one dashboard.
- Team Collaboration: Work smoothly with your team by assigning roles, approving content, and managing workflows together.
- Responsive Support: Fast live chat and AI-powered assistance.
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What Users Are Saying
Here are two verified reviews that highlight why users love SocialBu:
“Using SocialBu has been great. It helps us do our social media work better and faster, and it’s incredibly useful for making our clients happy. SocialBu has lots of helpful tools that let us save time, talk to our followers better, and see how well our social media is doing.
The post scheduling, analytics, and overall ease of use make it indispensable for our agency,” said
Jao Ortega, Verified Reviewer on Product Hunt.
“I am loving SocialBu! The team is awesome and the application has come so far already. Excited to see how much more powerful this app will become.
Scheduling, automation, and analytical features are spot on,” said
Rory Tanner, Product Hunt Reviewer.
SocialBu vs. Metricool —Comparison Table
Here’s a quick comparison table of SocialBu vs Metricool:
| Feature | SocialBu | Metricool |
|---|---|---|
| Starting Price | $15.80/month | $18/month |
| Free Trial | 7 days, no credit card | Limited free plan |
| AI Content Generation | Full suite (captions, hashtags, images) | None |
| Bulk Scheduling | CSV upload + visual calendar | Basic bulk options |
| Content Recycling | Yes (Evergreen posts) | No |
| Team Collaboration | Advanced workflows + permissions | Basic user roles |
| Platform Support | 15+ platforms | 10 platforms |
| Analytics Depth | Comprehensive + competitor tracking | Basic metrics |
| Customer Support | Live chat + AI assistant | Email only |
Final Verdict: Why SocialBu is the #1 Alternative
SocialBu easily tops the Metricool alternatives list—deeper automation, more innovative scheduling, transparent billing, and a price that makes sense for both solo creators and agencies.
Metricool Alternative #2: SocialPilot
SocialPilot markets itself as a budget‑friendly choice that still delivers a wide range of useful features. The platform particularly excels in client management features, making it attractive for agencies. Still, while SocialPilot covers the essentials well, its lack of native AI features and dated interface can feel outdated compared to modern platforms like SocialBu.
Key Features
- Bulk post scheduling with CSV uploads.
- White-label PDF reports for clients.
- Social inbox for engagement tracking.
- RSS feed automation for content curation.
- Team collaboration with role-based access.
What Users Are Saying
This trusted G2 review sums up what you can expect from Metricool:
“Useful tool for scheduling across multiple platforms. Easy to use, intuitive and simple. I like that I can schedule posts ahead of time and forget about it,” said
Matthew G., Marketing Manager on G2.
SocialPilot vs. Metricool — Comparison Table
| Feature | SocialPilot | Metricool |
|---|---|---|
| Team Collaboration | Strong, built for agencies | Basic |
| Analytics | Good, with white-label reports | Very strong, deep-dive |
| Bulk Scheduling | Yes | Yes |
| Ad Management | No | Yes |
| Unified Inbox | No | No |
| Customer Support | Email & Chat | Email only |
Final Verdict
Ideal for agencies needing scale and presentation polish, but lighter on modern AI automation than SocialBu.
Wrap Up
While Metricool remains a popular choice, particularly for its analytics, it’s clear that the social media management landscape is filled with powerful alternatives. Metricool is suitable for basic scheduling, but for deeper analytics, automation, or team features, consider these Metricool alternatives for more value. SocialBu leads with AI, affordability, and scalability.
SocialBu, in particular, stands out as the best all-in-one alternative. It’s a combination of smart scheduling features, powerful AI, and a user-friendly design.
Whether you’re a creator, small business, or agency, SocialBu helps you to manage, analyze, and scale your social media strategy effortlessly.
Scale smarter. Spend less.
Metricool’s pricing and limited features often hold teams back. Switch to SocialBu for transparent, scalable pricing and advanced automation that grows with your brand—without hidden fees.
- From $15.80/mo — transparent, affordable pricing
- AI tools that create content, captions & hashtags instantly
- Unified inbox for all DMs and comments
No credit card needed. Join thousands of creators, businesses, and agencies already growing with SocialBu.
FAQs: Metricool Alternatives
What are the best social media analytics tools besides Metricool?
Beyond Metricool, top social media analytics tools include SocialBu for its all-in-one features and automation, SocialPilot for agencies, and Agorapulse for community management. These platforms offer a variety of options to suit different business needs.
Which alternatives offer better Instagram analytics?
For better Instagram analytics, Later is a top choice, as it’s built for visual content and offers a unique drag-and-drop planner. SocialBu is also a strong contender, offering a unified inbox and detailed content analytics that help you measure engagement and performance.
What competitors offer better multi-platform analytics?
For a holistic view of your social media presence, SocialBu excels with its seamless integrations and unified dashboard for tracking all your accounts. SocialPilot and Sendible also provide comprehensive multi-platform analytics, helping you manage all your channels from a single location.
