Do you struggle to maintain a consistent presence on LinkedIn due to a hectic schedule? You’re not alone. Many professionals and content creators find it challenging to carve out time for regular content creation and posting. But what if you could save hours and still keep your LinkedIn profile active?
This blog post will show you exactly how to schedule LinkedIn posts and free up valuable time in your day. We’ll cover the built-in scheduling tool, explore a helpful third-party option, and share additional time-saving tips to maximize your LinkedIn impact.
Let’s dive in and get you posting like a pro.
Why Schedule LinkedIn Posts?
Building a strong presence on LinkedIn requires consistent posting, but who has the time to create and publish content constantly? This is where scheduling LinkedIn posts becomes a game-changer.
Here’s how scheduling your posts can save you valuable time and keep you engaged on LinkedIn:
Master Your Time: Scheduling allows you to create high-quality content when it fits your schedule, freeing you up to focus on other priorities. You can write posts in advance and publish them at optimal times to reach your target audience.
Consistency is Key: Building a strong LinkedIn presence relies on consistent posting. Scheduling helps ensure you regularly share valuable insights and updates. This keeps your profile fresh and engaging for your network and maintains brand awareness.
Plan Your Content Strategy: Scheduling allows you to plan your content calendar in advance. This strategic approach ensures a well-rounded mix of posts that aligns with your overall goals and target audience.
By incorporating scheduling into your routine, you can maintain a thriving LinkedIn presence without sacrificing precious time.
Now, let’s explore the different ways to schedule your posts and unlock the power of consistent engagement.
How to Schedule LinkedIn Posts with LinkedIn’s Native Tool (Free and Easy)
LinkedIn offers a built-in tool to schedule LinkedIn posts in advance for up to 3 months. It is completely free for both personal profiles and business pages. However, you can only schedule images, text, and video posts.
Here’s how to use it:
1. Create Your Post
Start by clicking the “Start a post” section on your LinkedIn homepage or company page. Craft your post by adding text, images, and relevant hashtags.
2. Find the Schedule Icon
Once your post is ready, locate the clock icon next to the “Post” button. This icon will appear at the bottom right corner on desktop or the top right corner on mobile.
3. Set Your Date and Time
Clicking the clock icon opens a calendar where you can choose the date and time you want your post to be published. Schedule LinkedIn posts in advance by selecting a date and time that aligns with your target audience’s activity. LinkedIn allows scheduling within a 3-month window.
4. Review and Schedule
Once you’ve chosen the desired date and time, you can preview your post before scheduling by clicking ‘Next’ to ensure everything looks perfect and make any final edits. When everything looks good, click the “Schedule” button to set your post live at the chosen time.
While the LinkedIn native scheduler is convenient, it does have some limitations. For example, you can’t schedule posts that include features like events, jobs, polls, or carousels.
Moreover, there’s no option for bulk scheduling or advanced post-analytics. However, for simple scheduling needs, LinkedIn’s built-in tool is a great free option to get you started.
How to Schedule LinkedIn Posts with SocialBu
While LinkedIn’s native scheduler is a handy option, for more advanced features and functionalities, you can consider exploring third-party social media management tools.
These platforms offer a wider range of capabilities to help you schedule LinkedIn posts in advance, manage other social media platforms simultaneously, and gain valuable insights into your content performance.
One such tool is SocialBu. Let’s explore how to schedule LinkedIn posts with SocialBu in a few easy steps:
1. Connect Your LinkedIn Account
Begin by signing up for a free SocialBu account. Once registered, connect your LinkedIn profile or business page with SocialBu.
2. Create Your Post
Click the “New Post” button and craft your LinkedIn content. You can add text, images, and even videos. SocialBu allows you to schedule various post formats, unlike LinkedIn’s native tool.
3. Schedule Your Post
Choose your desired date and time for publication. SocialBu offers even more flexibility – you can schedule posts months in advance.
4. Manage and Optimize
SocialBu goes beyond basic scheduling. You can preview your post before publishing and manage multiple social media platforms within the same tool.
5. Schedule and Go
Once you’re happy with your post and schedule, click “Schedule” to set your LinkedIn post live at the chosen time. SocialBu will automatically publish it at optimal times and according to your settings.
SocialBu goes beyond simple scheduling. With SocialBu, you can:
Schedule Multiple Posts in Advance: Save significant time by bulk scheduling your content at once. This ensures a consistent flow of content on your LinkedIn profile.
Analyze Post Performance: Track key metrics like engagement, reach, and clicks to understand what resonates with your audience and optimize your future content strategy.
Manage Other Social Media Platforms: SocialBu allows you to manage and schedule posts for other social media platforms like Twitter, Facebook, and Instagram. This allows you to save time and streamline your overall social media presence.
By leveraging SocialBu’s features, you can schedule LinkedIn posts in advance effortlessly.
Additional Tips for Saving Time on LinkedIn
Even with scheduling in place, there are other ways to maximize your time on LinkedIn:
Content Batching: Dedicating a specific time block to create multiple LinkedIn posts in advance is a great time saver. Write a week’s worth of content at once, schedule them throughout the week, and free yourself from daily post creation.
Also Read: How Do I Create a Social Media Plan? to learn how to create a successful plan for your social media.
Utilize Templates: Develop pre-designed templates for your LinkedIn posts. These templates can include consistent formatting, branding elements, and placeholders for your content. This saves time on design and layout for future posts.
Repurpose Existing Content: Have you created successful content on other platforms, like your blog or website? Repurpose that content for LinkedIn by adapting it to the platform’s format and audience. This leverages your existing efforts and expands your reach.
With these time-saving tips, you can significantly reduce your time spent on LinkedIn management while maintaining a strong and engaging presence.
Wrap Up
Here you go. Now, you have learned how to schedule LinkedIn posts in advance, both with the native tool and SocialBu. Scheduling LinkedIn posts in advance is a game-changer. We’ve also provided some valuable time-saving tips. By implementing these strategies, you can maintain a consistent presence, build stronger connections, and achieve your professional goals on LinkedIn – all while saving precious time.
So, what are you waiting for? Start scheduling your LinkedIn posts today.
FAQs
Can You Schedule Posts on LinkedIn?
Yes! LinkedIn offers a built-in scheduler for both personal profiles and business pages. You can schedule posts up to 3 months in advance.
Is there a Free LinkedIn Scheduler?
Yes, LinkedIn’s native scheduler is completely free to use. However, for advanced features like bulk scheduling and analytics, use SocialBu free trial.
Can you Schedule Sends on LinkedIn?
Currently, you cannot schedule features like sending direct messages or connection requests on LinkedIn. Scheduling focuses on post-publishing.
How Do I Set Up a Scheduler on LinkedIn?
There’s no separate setup needed. Simply start creating a post and look for the clock icon to access the scheduling options within the post editor.