Are you a startup seeking the right strategy to streamline social media scheduling? The scheduling tools can help. In this fast-paced digital era, startups need an effective social media strategy. It’s not just about posting content; it’s about posting the right content at the right time. That’s where social media scheduling tools for startups come in handy.
This blog will explore the 15 best social media scheduling tools for startups in 2025, designed to streamline your social media management, save precious time, and boost your online presence.
Let’s get started!
Best Social Media Scheduling Tools For Startups
As a startup owner, choosing the right social media scheduling tool for startups can be daunting. With so many options available, it’s essential to compare each tool’s features, pricing, and benefits to find the best fit for your business.
In this section, we’ll explore the top free social media scheduling tools for startups, highlighting their unique features and pricing plans.
SocialBu
SocialBu is a user-friendly social media management and automation tool designed to help businesses and individuals streamline their social media efforts. It allows you to create, schedule, organize, analyze, and manage all your social media accounts in one place.
SocialBu offers a range of features, such as AI-driven content creation, scheduling, automation, analytics, and team collaboration, to simplify social media management. This makes it perfect for social media managers, startups, SMEs, freelancers, and agencies to save time, enhance engagement, and improve their social media strategy.
Key Features
- Multi-Platform Management: Manage Facebook, LinkedIn, YouTube, X, Pinterest, Reddit, Instagram, and more from a single dashboard.
- Visual Calendar and Bulk Scheduling: Plan and schedule multiple posts simultaneously with an intuitive visual calendar.
- AI Assistant: Get help with captions, hashtags, and post ideas with a built-in AI assistant.
- Team Collaboration: Streamline teamwork with features for task assignment and progress tracking.
- Content Curation: Easily find and share relevant content.
- Analytics: Track your social media performance.
Price Plan
SocialBu offers flexible plans to fit your needs. The plans start at:
- Standard: $19 per month
- Super: $49 per month
- Supreme: $99 per month
- A 7-day free trial for all paid plans.
Iconosquare
Iconosquare can be your new Instagram, Facebook, Twitter, LinkedIn, or TikTok partner. This platform offers highly detailed analytics that help you better understand your audience, outrank the competition, and find the best hashtags.
Key Features
- Detailed Analytics: Get in-depth analytics for Instagram, Facebook, Twitter, LinkedIn, and TikTok to understand your audience and optimize your strategy.
- Visual Scheduling: Plan and schedule your posts with a user-friendly visual calendar.
- Reporting: Create impressive reports to showcase your results.
- Competitor Analysis: Keep track of your competitors’ performance.
Price Plan
The pricing plans for Iconosquare starts at:
- Pro: $49 per month
- Advanced: $79 per month
- Enterprise: Custom pricing for larger teams and agencies
Agorapulse
Agorapulse is a social media management platform that helps businesses streamline their social media activities. It offers a centralized dashboard for scheduling and publishing content across various platforms, monitoring mentions and conversations, engaging with followers, and analyzing performance.
With features like team collaboration tools, content calendars, and advanced reporting, Agorapulse aims to increase efficiency, improve engagement, and track the return on investment of social media efforts.
Key Features
- Unified Social Inbox: Manage all messages, comments, and reviews in one place.
- Social Listening: Track brand and industry mentions.
- Team Collaboration: Assign tasks, manage approvals, and keep things running smoothly.
- Reporting and Analytics: Measure your social media success.
Price Plan
The pricing plans for Agorapulse starts at:
- Standard: $79 per user per month
- Professional: $159 per user per month
- Advanced: Custom pricing for larger teams and agencies
eClincher
It works seamlessly with all the major social platforms. eClincher has an enhanced inbox that connects all your conversations in one easy-to-use channel. It offers an AI feature ready to help users flesh out ideas for everything that can improve their operations.
Key Features
- Unified Inbox: Manage all your social conversations in a single inbox.
- AI Assistant: Get help with content ideas and strategy.
- Simplified Scheduling: Schedule posts efficiently across platforms.
- Reputation Management: Monitor your online reputation.
- Analytics: Track your social media performance.
Price Plan
The pricing plans for eClincher start at:
- Basic: $65 per month
- Premier: $175 per month
- Agency: $425 per month
- Enterprise: Custom pricing for larger organizations
SocialPilot
SocialPilot is a social media management tool designed to streamline social media activities for individuals, businesses, and marketing agencies. It allows users to schedule, publish, and analyze posts across multiple platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
SocialPilot is known for its affordability, ease of use, and ability to efficiently manage bulk content, making it a popular choice for enhancing social media presence and engagement.
Key Features
- User-Friendly Scheduling: Schedule posts easily with a content calendar.
- Unified Social Inbox: Manage all social conversations from one place. This can be a huge time-saver.
- Collaboration Features: Work effectively with teams and clients.
- Analytics: Track your social media results.
Price Plan
The pricing plans for SocialPilot start at:
- Professional: $30 per month
- Small Team: $50 per month
- Agency: $100 per month
- Agency+: $150 per month
CoSchedule
CoSchedule is a marketing management platform that helps businesses efficiently plan, organize, and execute their marketing projects. It offers tools such as a marketing calendar, project management features, and content scheduling to streamline workflows and ensure team collaboration.
CoSchedule’s Headline Analyzer and Content Organizer tools are handy for creating and optimizing content. It’s designed to improve productivity, consistency, and visibility across marketing efforts in one centralized platform.
Key Features
- Comprehensive Marketing Calendar: Plan all your marketing activities in one place.
- Visual Calendar: Get a clear overview of your marketing schedule.
- Social Media Scheduling: Schedule and automate your social media posts.
- Workflow Management: Organize content creation and delegate tasks.
Price Plan
Their pricing structure is a bit more complex.
- Free Marketing Calendar: Basic calendar features for individuals and small teams.
- Social Calendar: $29 monthly for social media scheduling and basic marketing calendar features.
- Content Calendar and Marketing Suite: Contact their sales team for custom pricing based on your needs.
Crowdfire
Crowdfire is a social media management tool that helps individuals and businesses grow their online presence. It allows users to schedule posts, curate content, and track analytics across multiple platforms like Instagram, Twitter, Facebook, and LinkedIn.
Crowdfire offers features like audience engagement, follower management, and automated post suggestions based on interests. Its intuitive interface and affordability make it ideal for simplifying social media strategies and boosting engagement.
Key Features
- Content Curation: Discover and share relevant content. Based on your interests, it recommends relevant articles, images, and videos.
- Post Scheduling: Schedule your posts in advance.
- Brand Monitoring: Track mentions of your brand.
- Analytics: Monitor your social media performance.
Price Plan
The pricing plans for Crowdfire start at:
- Plus: $9.99 per month
- Premium: $49.99 per month
- VIP: $99.99 per month
Tailwind
Tailwind is a marketing tool that simplifies social media management, particularly for Pinterest and Instagram. It helps users schedule posts, discover content ideas, and analyze performance to optimize their strategies.
Tailwind offers unique features like Smart Scheduling, which recommends the best times to post, and Tailwind Communities for collaboration and sharing. It also provides tools for creating eye-catching designs and improving engagement, making it a popular choice for visual content marketers.
Key Features
- Visual Content Scheduling: Schedule pins and posts for Pinterest and Instagram.
- Hashtag Research: Find the best hashtags for your content.
- Smart.bio for Instagram: Create a clickable landing page for your bio.
- Analytics: Track your Pinterest and Instagram performance.
Price Plan
The pricing plans for Tailwind start at:
- Pro: $19.99 per month
- Advanced: $39.99 per month
- Max: $79.99 per month
MeetEdgar
Compared with other options on the list, MeetEdgar is unique in that it automates your social media so that you can say, “Set it and forget it.”
You can build out an asset library of different topics, and MeetEdgar will publish those automatically on a recurring schedule. This continues even after the queue has ended. Make your social media look prolific with much less ongoing production of new content.
Key Features
- Automated Content Recycling: Automatically republishes your content.
- Content Library: Organize your content by category.
- Set-and-Forget Scheduling: Set up your schedule once and let it run.
Price Plan
MeetEdgar offers two straightforward annual plans.
- Eddie: $299 per year (equivalent to $24.91 per month)
- Edgar: $590 per year (equivalent to $49.17 per month)
Note: MeetEdgar no longer offers monthly plans.
Planoly
Planoly is a social media planning and scheduling tool designed primarily for Instagram and Pinterest. Its visual drag-and-drop interface helps users organize and preview their content before posting.
With features like post-scheduling, analytics, and hashtag management, Planoly simplifies content strategy and enhances engagement. It also supports team collaboration and provides tools for creating and sharing stories, making it a favorite for visual content creators and businesses.
Key Features
- Visual Instagram Planning: Design your Instagram feed with a drag-and-drop planner.
- Post and Story Scheduling: Schedule your posts and Stories in advance.
- Landing Page: Create a shoppable landing page for your Instagram bio
- Hashtag Discovery: Find relevant hashtags.
- Analytics: Track your Instagram performance.
Price Plan
The pricing plans for Planoly start at:
- Starter: $15 per month
- Growth: $35 per month
- Pro: $59 per month
Post Planner
Post Planner is a social media management tool that helps users find and share content to boost engagement. It provides users with a curated feed of relevant articles, videos, and images, making it easier to discover and share high-quality content with their audience.
Key Features
- Content Discovery: Find trending topics and engaging content.
- Post Scheduling: Schedule your posts in advance.
- Analytics: Track your performance.
Price Plan
Post Planner offers affordable plans for individuals and businesses.
- Starter: $3 per month
- Growth: $11 per month
- Business: $20 per month
Sked Social
Sked Social is an intuitive, visually-first platform built specifically for Instagram. It targets businesses that treat content differently. The platform offers tools to plan schedules and collaborate, making it easier and more intuitive, particularly for visually-led platforms.
Key Features
- Visual Instagram Planning: Plan and schedule your Instagram feed visually.
- Post and Story Scheduling: Schedule both posts and Stories.
- Queue Management: Automate your posting with queues.
- Collaboration Tools: Work effectively with your team.
Price Plan
The pricing plans for Planoly start at:
- Essentials: $25 per month
- Professional: $75 per month
- Enterprise: Custom pricing for larger teams and agencies
NapoleonCat
NapoleonCat is a social media powerhouse for managing your social presence, engaging your audience, and tracking performance. The tool has a single inbox for all social conversations, and its social listening tools keep you ahead of what people say about your brand.
Scheduling posts, auto-responding, and getting detailed analytics to measure success. It’s all about building powerful relationships.
Key Features
- Unified Social Inbox: Manage all social conversations in one place.
- Social Listening: Monitor brand mentions.
- Post Scheduling: Schedule your posts in advance.
- Analytics: Measure your performance.
Price Plan
The pricing plans for NapoleonCat start at:
- Standard: $31 per month
- Pro: $75 per month
- Custom: Custom pricing for larger teams and agencies with specific needs
Later
Later is a social media scheduling and marketing platform designed to help users plan, schedule, and manage posts on Instagram, Facebook, Twitter, and Pinterest. It offers a visual content calendar that allows users to drag and drop images for easy planning and scheduling.
Later also provides analytics to track engagement and optimize posting times and tools for creating and previewing Instagram stories. It’s especially popular for its user-friendly interface and features that streamline the content creation and social media management process.
Key Features
- Visual Instagram Planning: Plan your Instagram feed with a drag-and-drop planner.
- Post and Story Scheduling: Schedule posts and Stories in advance.
- Linkin.bio: Create a clickable landing page for your Instagram bio.
Price Plan
Later, it offers a free plan with basic features for individuals and small businesses. For more advanced features and higher usage limits, they have tiered plans that generally start at:
- Starter: $18 per month
- Growth: $40 per month
- Advanced: $80 per month
Zoho Social
Zoho Social is a comprehensive social media management platform for businesses and marketing teams. It allows users to schedule, publish, and track posts on Facebook, Twitter, LinkedIn, and Instagram.
The tool provides real-time analytics, engagement tracking, and performance insights to optimize social media strategies. Zoho Social also offers team collaboration features, allowing for seamless workflows and content approval processes, making it ideal for managing and growing a brand’s online presence.
Key Features
- Social Media Management: Manage your social media presence across platforms.
- Post Scheduling: Schedule your posts in advance.
- Audience Engagement: Engage with your audience effectively.
- Team Collaboration: Work efficiently with your team.
- CRM Integration: Connect with Zoho CRM.
Price Plan
Zoho Social offers a free plan with limited features for individuals and small businesses. The pricing plans for Zoho Social start at:
- Standard: $15 per month
- Professional: $40 per month
- Premium: $65 per month
- Agency: $320 per month
- Agency Plus: $460 per month
Crucial Aspects to Look for in a Social Media Scheduler
When selecting the best social media scheduler for small businesses, consider the below aspects. These aspects will help streamline your social media strategy and boost your online presence.
Content Calendar
A content calendar is a must-have feature for any social media scheduler. It allows you to plan and schedule social media posts in advance, ensuring consistency and saving time. Pick a user-friendly content calendar scheduler that integrates with multiple social media platforms.
Post Scheduling
The ability to schedule posts at optimal times is critical for maximizing engagement. The best social media scheduler for small businesses should offer post-scheduling features that allow you to reach your audience when they’re most active.
Content Curation
Content curation is a time-saving feature that helps you discover and share high-quality content from various sources. Look for a scheduler that offers content curation tools and suggestions based on your audience’s interests and engagement.
Analytics and Reporting
Comprehensive analytics and reporting are essential for tracking social media performance and making data-driven decisions. Small businesses’ best social media scheduler should offer customizable reports and analytics to suit your business needs.
Team Collaboration
Team collaboration is critical for small businesses with multiple team members managing social media accounts. To ensure quality control, opt for a scheduler that offers real-time collaboration, commenting, and approval workflow features.
Best Time to Post Recommendations
Posting at optimal times is crucial for maximizing engagement. Small businesses’ best social media scheduler should offer insights into optimal posting times based on audience engagement and suggest the best times to post.
URL Tracking
URL tracking is essential for measuring click-through rates and optimizing social media campaigns. Scheduler with URL-tracking features can help you measure the effectiveness of your social media efforts.
By considering these essential factors, small businesses can find the best social media scheduler to meet their needs and boost their online presence.
Conclusion
Alright, startup heroes, let’s be honest: social media can be a total time-sucker. But it doesn’t have to be! These tools are your best strategy for building a strong social presence without sacrificing time or sanity.
You must not switch platforms or scramble for that last-minute post. Take control, take back your time, and see how much easier it is to create the online presence you always wanted.
Stop jumping between multiple platforms and struggling with scattered content; try SocialBu for free today. Its multi-platform management, AI-powered assistance, and visual calendar will streamline your social media workflow and enhance your brand’s reach.
FAQs
What is the best scheduling tool for social media?
The best social media scheduling tools for startups depend on your specific needs and preferences. Still, SocialBu is one of the most cost-effective and feature-oriented options.
How do I create a social media scheduler?
You can create a social media scheduler using a third-party tool like SocialBu. Or you can make a content calendar and schedule posts manually through each social media platform if they allow.
Does Instagram have a scheduler?
Instagram does not have a built-in scheduler, but you can use third-party tools like SocialBu, Hootsuite, or Buffer to schedule Instagram posts in advance.
Can Canva schedule social media posts?
Canva is a graphic design tool with a paid social media scheduling feature. This feature allows users to schedule and publish social media posts directly from the platform.