With countless platforms vying for your attention, managing your social media presence can feel overwhelming. But don’t worry! Social media publishing tools help you conquer the digital landscape.

We’ve rounded up the top 9 free tools to streamline your workflow, save precious time, and help you create a winning social media strategy. Whether you’re a seasoned pro or just starting, these tools are essential for maximizing your reach and engagement. 

Key Features to Look For in Social Media Publishing Tools

When searching for the best social media publishing tools, free or paid, consider these essential features:

Scheduling

Top-tier social media posting tools allow you to plan and schedule content in advance. This saves time and ensures a consistent posting schedule across all your social media platforms/handles.

Advanced Analytics

Effective social media publishing software provides valuable insights into your audience and post-performance. Track key metrics like engagement, reach, and click-through rates to optimize your content and social media strategy.

Social Media Integration

Look for tools integrating with multiple social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business. This simplifies management and saves time.

Collaboration

If you work with a team, consider tools that offer collaboration features. Features like team member assignments, comment sections, and approval workflows can streamline your process. This allows multiple users to contribute to the content calendar and manage content efficiently.

Content Calendar

A content calendar helps you plan and organize your social media posts. Look for social media publishing tools that offer this feature to maintain consistency and avoid gaps in your posting schedule.

Bulk Uploading

You can upload multiple posts at once to save time. This feature is especially helpful for busy marketers and content creators.

Post Recycling

Repurpose your best-performing content to maximize its impact. Look for tools with features like post-recycling and scheduling.

Social Listening

Stay informed about trends and conversations related to your industry. Some social media publishing tools offer social listening features, too, so go for them.

Mobile App

Manage your social media accounts on the go with a user-friendly mobile app. So, considering these features, you can find the ideal social media publishing tools to manage your workflow and achieve your marketing goals.

Top 9 Free Social Media Publishing Tools

Feeling overwhelmed by juggling multiple social media accounts? Free social media publishing tools are your saver. These platforms offer a range of features to help you schedule posts, track performance, and streamline your social media management—all from a single dashboard.

Here’s a look at 9 of the best free social media publishing tools available:

1. SocialBu

SocialBu is a user-friendly social media management tool that streamlines your online presence. It allows you to efficiently schedule and publish content across multiple platforms, collaborate with your team, and monitor your performance through insightful analytics.

While SocialBu offers premium plans with advanced features, it also provides a 7-day free tier that enables you to manage a limited number of social accounts, schedule posts, and access basic analytics. This makes SocialBu an accessible choice for individuals and small businesses looking to dip their toes into social media management without breaking the bank.

Key Features

• Comprehensive social media management with scheduling
• Advanced analytics and reporting
• Automated engagement features (e.g., replies, DMs)
• Content suggestions and performance insights
• Bulk scheduling
• Content curation
• Team collaboration
• Content calendar
• User-friendly interface
• Social listening
• Customizable posting schedules.
• Content Automation
• Content Generation with AI
• 24/7 Customer Support

Pricing

• Free Plan: 7 days with limited features
• Standard: $19 /mo
• Super: $59 /mo
• Supreme: $199 /mo

2. Buffer

It is a user-friendly social media publishing tool that efficiently manages and schedules content across multiple platforms. Buffer simplifies the posting process, saves time, and ensures consistent content delivery. You can easily add posts to a queue, customize them for each platform, and review a visual calendar to effectively plan your social media strategy.

It allows you to schedule posts for various platforms, such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. It boasts a user-friendly interface and a free plan with limited scheduling and analytics features covering up to 3 social media accounts.

Key Features

• Core social media scheduling for multiple platforms
• Basic analytics and performance insights
• Team collaboration features
• Content calendar for planning

Pricing

• Free Plan: 14-days with limited features
• Essentials: $5/ monthly
• Team: $10/monthly
• Agencies: $100/monthly

3. Hootsuite

Hootsuite is a powerful social media management platform that simplifies managing multiple social media accounts from a single dashboard. Users can schedule posts, track performance, engage with audiences, and monitor social conversations.

While Hootsuite offers a range of paid plans with advanced features, it also provides a free version where you can schedule a limited number of posts and access basic analytics. This makes it an accessible option for individuals and small businesses looking to streamline their social media efforts without breaking the bank.

Key Features

• Streamlined management of multiple social profiles
• Publishing to various social media platforms
• Social listening and engagement features
• Advanced analytics and reporting
• AI content creation
• Best times to post
• Social listening
• Inbox and messaging
• Employee advocacy
• Social advertising

Pricing

• Free 30-day plan
• Professional: $99 per month
• Team: $249 per month
• Enterprise Custom: Request a Demo

4. Later

Later is a popular social media management platform designed to streamline content creation and scheduling.  While it originated as an Instagram-focused app, Later now supports multiple platforms like Facebook, TikTok, Pinterest, and LinkedIn.

Its free plan offers essential features like scheduling, analytics, and caption saving, making it accessible to individuals and small businesses looking to manage their social media presence efficiently.

Key Features

• Visual content focus with Instagram and Pinterest optimization
• Image editing and scheduling
• Story scheduling for Instagram
• Basic analytics and performance tracking
• First comment scheduling
• Link in bio management
• User-friendly interface

Pricing

• Offers a free plan
• Starter: $16.67/month
• Growth: $30/month
• Advanced: $53.33/month
• Agency: $133.33/month

5. Sprout Social

Sprout Social offers tools for publishing content, engaging with audiences, monitoring social conversations, and measuring performance across various platforms. While Sprout Social does provide a robust free trial period to explore its features, it’s primarily a paid platform with tiered pricing plans based on the specific needs of businesses and organizations.

A paid subscription is typically required to access the full range of advanced features and unlimited users.

Key Features

• Social media listening and engagement features
• Publishing and scheduling for multiple platforms
• Advanced analytics and reporting
• Customer relationship management (CRM) integration

Pricing

• Standard Plan: $199 per seat/month
• Professional: $299 per seat/month
• Advanced: $399 per seat/month
• Enterprise: Contact for pricing

6. CoSchedule

This all-in-one marketing platform offers a centralized hub for planning, organizing, and executing marketing campaigns, including blog posts, social media content, and email newsletters. While not entirely free, Coschedule provides a free plan focusing on social media publishing.

This plan allows users to schedule posts across multiple platforms, analyze performance, and collaborate with team members. It is, therefore, accessible to individuals and small businesses looking to streamline their social media efforts.

Key Features

• Integrated marketing platform with social media scheduling
• Content calendar and marketing campaign management
• Social media analytics and reporting
• Collaboration feature for teams
• Email marketing integration

Pricing

It offers a free plan forever, starting with several plans starting at $19 USD.

7. Crowdfire

Crowdfire is a user-friendly social media management tool that simplifies content creation and scheduling. It offers a free plan that provides access to core features like content curation, scheduling, and analytics. Users can discover relevant articles, images, and videos based on their interests and then effortlessly schedule them across multiple platforms.

While the free version includes essential tools, upgrading to a paid plan unlocks advanced features such as bulk uploading, team collaboration, and in-depth analytics for those seeking more comprehensive management.

Key Features

• Content curation and discovery
• Social media scheduling for multiple platforms
• Image and video suggestions
• Analytics and performance tracking
• Content curation
• Automatic posting suggestions
• AI caption writer
• Follower Management
• Engagement
• Custom posting schedule
• Integrations and API

Pricing

• Free plan: Limited features
• Plus Plan: $7.48 /mo
• Premium Plan: $37.48 /mo
• VIP Plan: $74.98 /mo

8. Sendible

Sendible offers features like a centralized dashboard for managing multiple social profiles, a content calendar, team collaboration tools, and performance analytics. While Sendible doesn’t offer a free plan, it provides a free trial period, allowing users to explore its features and capabilities before committing to a paid subscription.

Additionally, the platform’s pricing structure often includes tiered plans with varying access levels and features, making it adaptable to businesses of different sizes and budgets.

Key Features

• Social media management with scheduling and publishing
• Team collaboration and workflow management
• Content calendar, creation, and publishing pipeline
• Basic analytics and reporting
• Social Media Management
• Integrations and API
• Security and Support

Pricing

• Free Plan: 14-day free trial
• Creator Plan: $29 /mo
• Traction: $89 /mo
• Advanced: $240 /mo
• Enterprise: $750 /mo

9. SocialPilot

SocialPilot is a comprehensive social media management tool that simplifies content creation, scheduling, and analysis. It allows users to connect multiple social media profiles, draft and schedule posts in advance, and track performance metrics.

While SocialPilot offers a range of paid plans with advanced features, it also provides a free version with basic functionalities. The free plan often includes a limited number of social profiles, post-scheduling slots, and access to core features, making it suitable for individuals or small businesses with modest social media needs.

Key Features

• Social media publishing and management
• Content Calendar
• Bulk Scheduling
• Automatically share content from RSS feeds.
• Team Collaboration
• Track performance metrics and gain insights.
• Manage and respond to messages from one place.
• Track mentions, hashtags, and competitors.
• Paid Advertising Integration

Pricing

• Free Plan: Free 14-Days
• Agency+: $170.00/mo
• Agency: $85.00/mo
• Small Team: $42.50/mo
• Professional: $25.50/mo

Choosing the Right Tool for Your Needs

With so many social media publishing tools available, choosing the right one for your needs can be overwhelming. Here are some factors to consider when choosing the best tool for your needs:

• Number of social media accounts you manage: Consider the number of social media accounts you manage. A simple tool like SocialBu might suffice if you only manage a few accounts.
• Desired features: Consider the features that are most important to you, such as scheduling, analytics, collaboration, or content curation.
• Team size: If you work with a team, you’ll need a tool that supports collaboration. CoSchedule, Hootsuite, and SocialBu all offer team collaboration features.
• Budget: While we’re focusing on free tools, it’s worth noting that they also offer paid plans with additional features. Consider your budget and whether you can invest in a paid plan for more advanced features.

Remember: The best social media publishing tool is the one that aligns with your specific needs and preferences. Experiment with different options to find the perfect fit for your business or personal brand, streamlining your social media management and achieving better results.

Moreover, these tools offer paid plans with additional features, which you can explore as your social media needs grow.

Comparing 4 Best Free Social Media Publishing Tools

Wrap UP

Free social media publishing tools are game-changers for individuals and businesses alike. They help them manage their online presence by streamlining their workflows, such as scheduling, analytics, and engagement. Moreover, these tools save time and improve efficiency, letting them focus on creating engaging content. Choose the right tool based on your needs and budget.

So, why wait? Try out these free social media publishing tools and share your experience. Which one is your favorite? Let us know in the comments below!

FAQs

What is a Social Media Publishing Tool?

A social media publishing tool helps you schedule, manage, and publish content across multiple platforms from a single dashboard. It saves time and ensures a consistent presence on your social media.

What is the Best Social Media Publishing Platform?

The best platform depends on your specific needs. However, consider features, cost, and ease of use when choosing from options like Buffer, SocialBu, Hootsuite, or Later.

What is the Best Tool for Social Media?

Various tools exist for different purposes. However, the best tool depends on your goals. Some excel at scheduling, while others offer robust analytics or collaboration features. SocialBu or Hootsuite are popular for publishing, scheduling, and analytics. But for visual content, Later is a better fit.

What are SMM Tools?

SMM tools, or Social Media Management tools, help you manage various aspects of your social media presence, including publishing, analytics, engagement, and advertising.

What is Social Media Publishing?

Social media publishing involves creating, scheduling, and sharing content on different social platforms to reach and engage your target audience.

What are FB Publishing Tools?

FB publishing tools specifically help you manage and publish content on Facebook. Many third-party options also provide advanced features like scheduling, publishing, and analytics.