From planning and publishing content to analyzing its results, it can be very overwhelming to think of all the jobs social media marketers and agencies have to perform every day to stay on top of their game. Thankfully, there are many fantastic social media management tools available for help. These tools can help you save some time and even ensure your content reaches the correct audience at the right time.
With so many fabulous social media management tools out there, we thought it would be great to show some of the top ones to help you pick the one that is best for your agency. Now, here comes a frequently asked question;
What should I look for in a social media management tool?
To answer that, a great social media management tool is one that saves your time and is hassle-free. It should offer advanced management features like bulk uploading, efficient analytics, hassle-free post scheduling, multi-image scheduling, hashtag suggestion, etc.
Here are the top 10 social media management tools for agencies in 2021:
SocialBu is one of the best social media management tools, without a doubt. It offers advanced features and is a very easy-to-use tool. It is a perfect solution to improve your social media presence and maximize your results as well.
SocialBu offers unlimited scheduling across multiple platforms. This tool offers advanced features like Twitter thread scheduling, Instagram story scheduling with a swipe-up link, etc.
SocialBu offers an efficient unified inbox that is time-saving and easy-to-use. A social inbox connects all of your social media inboxes into a unified dashboard. It is a beneficial and hassle-free feature as it lets you see and engage with all your social conversations from one place.
Social media monitoring feature helps you keep track of all social conversations, keywords, accounts, and hashtags that are relevant to your business. They are great for time-saving and increasing your efficiency.
Finding relevant keywords and hashtags is very time-consuming but SocialBu can handle it easily by monitoring the trends, relevant hashtags, brand mentions, etc. All this helps your agency to keep up with the trends and offer better services to your clients.
The most useful thing about SocialBu is that it offers advanced post insights and lets you know where your followers are converting. You can easily calculate your Instagram engagement rates and know what your top-performing posts are. The analytics feature will also let you know the times when your followers are the most active.
Here are some of the advanced features offered by SocialBu that makes this tool one of the best social media management tools for agencies;
1. Dynamic Automations
With SocialBu, you can automate every social media scenario. Like, sending an automated reply, notifying an external service whenever a new post is published, alerting a specific user if a comment or message has a specific keyword in it, etc.
Overall, SocialBu automation is very effective. It improves your efficiency and makes it easier for you to handle your social media accounts.
2. Customer Support
SocialBu offers efficient customer support as well as mobile phone support.
Instagram, Facebook, Twitter, LinkedIn, Google My Business.
Free Plan: 2 social accounts, 40 monthly posts, drafts available, post preview, hashtag suggestions, post insights
Starter Plan: $6.7/month, 150 posts/month, 4 social accounts,2 custom queues, 4 automations, 1 feed, no phone support
Standard Plan: $15.8/month, 800 posts/month, 12 social accounts, no phone support, 16 automations, 5 feedS, 5 custom queues.
Super Plan: $49.2/month, 30 social accounts, 60 automations, 15 feeds, 15 custom queues, phone support, unlimited monthly posts
Supreme Plan: $165.8/month, 400 automations, 150 social accounts, 50 feeds, 50 custom queues, unlimited monthly posts, phone supported
CoSchedule is a well-designed social media management and marketing tool. More than 30,000 marketers use this tool daily. With this tool you can get more done in less time. It is also very easy to use. It will help your agency to complete more work, deliver projects on time, and satisfy all customers.
You can schedule all your marketing activities in a single calendar with this tool. The calendar is called “CoSchedule’s marketing calendar”. This way, you can get immediate clarity of all your projects and confirm you’re working on the right priorities. You can easily reschedule with the drag and drop feature of this calendar.
With the “Marketing Suite” offered by this tool, you can publish more content to produce a higher ROI by increasing your current team’s productive work capacity. You can also eliminate continuous email threads, unnecessary meetings, and desk drop-by’s to perform 125% more work.
The social inbox will help you manage all your social conversations from a single place. With this tool, you can update and customize your personal notification settings to meet your level of responsibility for social conversations.
With CoSchedule, you can calculate campaign performance and gain valuable insights into specific social campaigns. You will be able to identify your top performing topics. You can monitor specific hashtags, keywords, and trends too. It is a great way to understand what type of content resonates with your audience.
Twitter, Instagram, Facebook, LinkedIn
There is a 14-day free trial. No credit card required.
Marketing Calendar: $39/month (per user)
Marketing Suite: You have to contact their sales department for the price.
Smarterqueue is an efficient social media management tool. It lets you reclaim your time while posting consistently. This tool is very reliable and is trusted by many big agencies and brands.
You can effortlessly schedule your social media posts with Smarterqueue. It also let’s you bulk upload media files, which is a plus point of this tool. You can import content from CSV as well as RSS. This will help your posts look great and get higher engagement as well.
You can see exactly how your links will seem on Facebook and Twitter. SmarterQueue is the only scheduling tool that allows you to preview Twitter cards, which makes it one of the best tools. It offers colour-coded categories which will help you see which posts will be published and when, at a glance.
With Smarterqueue, you can manage all your social inboxes from one place with the help of its amazing social inbox. No need to switch between accounts and tools anymore. This way, you can impress your customers with efficient and fast replies.
It monitors mentions, keywords, hashtags, and topics related to your niche. You can see what people are saying about your agency. This will help you post stuff that your viewers like to watch. You can keep up with the trends as well. Other than that, you can monitor your competitor’s brand mentions and latest posts. This way, you can get inspiration and stay ahead of the game.
With SmarterQueue, you can say goodbye to manual scheduling. Every category has a separate queue and posting plan, so you don’t need to worry about timings. It’s all automated.
You can easily compare the engagement between your content types. This way, you will know what works best with your audience. The analytics feature of this tool will also let you know the optimal posting times according to when your audience is the most active. You can also view your Facebook, Twitter, and Instagram history to see how your engagement diversifies with images, links, and hashtags.
It will also tell you what your best-performing posts are by sorting your past posts. It will sort your posts by clicks, shares, likes, and comments.
Instagram, Facebook, Twitter, LinkedIn, Pinterest
14-day free trial with no credit card.
Solo Plan: $19.99/month, 4 social profiles, 500 queued posts, 10 content categories, basic analytics.
Business Plan: $39.99/month, 10 social profiles, 1,000 queued posts, 20 content categories, intermediate level analytics.
Agency Plan: $79.99/month, 25 social profiles, 2,500 queued posts, 50 content categories, advanced analytics.
Custom Plan: Starts at $19.99/month, all the features are completely tailored to fit your requirements.
Agorapulse is a social media management tool designed to help you stay organized and manage your social media effortlessly. This tool is used by 31,000+ social media managers daily, which proves that it is indeed one of the best tools available. It is especially great for agencies as 3,000+ agencies use it daily. It is loaded with powerful features and is very easy to use as well.
You can stop disrupting your day every time you need to publish content with the social media scheduling feature of agorapulse. You can bulk upload media files and easily streamline your workflow. It will help you be more consistent on your social media accounts as you will have your content prepared in advance.
With this tool you can equip yourself with everything required to easily manage all your social media messages from one place. Your inbox will be automatically organized by the inbox assistant of this tool.
The best thing about agorapulse is that you can get all the advanced features of their social inbox in every plan. Like, inbox filters, bulk actions, one-click translations, saved replies, team assignments, etc.
With the social media monitoring feature of this tool, you can stay informed and ahead of your competitors. You can organize your content plan by labeling items, such as important posts, competitor activity, and customer feedback, for effortless retrieval and response. You can keep up with the trending hashtags and keywords as well.
The analytics offered by this tool are very useful for agencies and small businesses. You will be able to know what is working best on your social media accounts with the help of useful reports provided by this amazing feature. This way, you can improve your social content strategy and track the trends too. It offers advanced analytics such as organic reach, paid reach, total reach, clicks, and number of engaged users, which are very helpful.
Instagram, Facebook, Twitter, LinkedIn, Pinterest
There is a 30-day free trial.
Pro Plan: $99/month, 2 users, 10 social profiles
Premium Plan: $199/month, 4 users, 25 social profiles
Custom Plan: 8+ users, 40+ social profiles.
All advanced features are the same in every paid plan.
With meetedgar, you can keep your social media active and organized no matter how busy life gets. This tool is loaded with time-saving and efficient features that will help you manage your social media accounts easily. It is an overall great tool, but it does not offer a social inbox.
Edgar combines unlimited scheduling with flexible automation options. You can organize your posts by category, which makes it easy for you to decide what content should be shared and when. You can also set weekly automation time slots so that it can re-purpose your best posts. This way, your social media accounts will always be active.
This tool tracks your social media history and performance data and lets you know what type of content works best for you. This way, you will be able to understand what your top-performing posts are. With link tracking, A/B testing, and more, this tool gives you all the valuable information you need to see what your audience responds to best.
The analytics feature of Edgar is not as advanced as the above-mentioned tools. The most you can see is how many times your post was shared and how many clicks it got.
Instagram, Facebook, Twitter, Pinterest, LinkedIn
7-day free trial.
Edgar Lite: $19/month, 3 social accounts, unlimited scheduled posts, 10 weekly automations, 4 content strategies.
Edgar Plan: $49/month, 25 social accounts, unlimited scheduled posts, 1,000 weekly automations, unlimited customizable content strategies.
Loomly is also an excellent social media management tool for content creation and branding. It gives you post ideas based on RSS feed, date related events, trending topics, and social media best practices.
Unlike many other tools, Loomly is not a very advanced tool yet. Like, it does not offer important features like social inbox and listening.
With Loomly, you can manage all your social media accounts from a single dashboard. This tool generates post and ad previews automatically for you before you hit publish. This way, you can know exactly what you are publishing and how it will look on your feed.
It offers automated publishing for Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Google My Business. Manual publishing is offered for Snapchat and TikTok.
Loomly’s Analytics enables you to measure your posts’ performances in real-time once they are published. You can then recognize at a glance which topics and content types your audience is most engaged in. Then you can add this information back into your planning process.
Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
15-day free trial.
Base Plan: $34/month, 2 users, 10 social accounts, no advanced analytics.
Standard Plan: $76/month, 6 users, 200 social accounts, advanced analytics.
Advanced Plan: $159/month, 16 users, 35 social accounts, advanced analytics.
Premium Plan: $332/month, 26 users, 50 social accounts, advanced analytics.
With Sendible, you can easily collaborate with your clients and teams to plan, measure, and post successful content on every social media platform. This tool is trusted by more than 20,000 agencies, brand managers, and marketers.
You can easily plan and schedule your content with this tool. It also let’s you free up your time with its powerful publishing features and create social media posts the way you like. You can schedule tailored posts individually, in bulk, or via queues, and manage them in the calendar view.
Sendible offers an easy to use social inbox to manage all your social media conversations from one place.
You can obtain dynamic insights from your social data with this tool. Its social media analytics can be used to describe your value to clients and team members. You can also generate in-depth reports for Facebook, Twitter, Instagram, LinkedIn and more.
Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest
14-day free trial.
Creator Plan: $29/month, 1 user, 6 social profiles.
Startup Plan: $49/month, 2 users, 12 social profiles.
Traction Plan: $89/month, 4 users, 24 social profiles.
Scale Plan: $199/month, 7 users, 49 social profiles.
Sproutsocial is a powerful, all-in-one social media management tool. It is a simple yet efficient tool. It saves your time and makes managing social media accounts easy.
You can overcome publishing obstacles and automate time-consuming tasks easily with sprout. Other than that, you can design your publishing strategy and maintain oversight from a central hub. Also, you can easily organize posts across profiles, networks, and campaigns utilizing its visualized calendar to support long-term strategy.
You can unify your social accounts into a single stream to view incoming messages, foster conversations, and respond to your followers quickly.
You can know what people are saying about your products and business. You can monitor and save Instagram hashtags and keywords easily with this feature of sproutsocial as well. Then you can use them in your posts accordingly.
You can quickly gather and explore detailed data to measure results, show impact, and influence decision-making. With the analytics feature of this tool, you can easily measure the metrics of all your social media accounts. You can save time with a set of user-friendly, and customizable reporting options.
Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
30-day free trial.
Standard Plan: $99/month, 5 social profiles
Professional Plan: $149/month, 10 social profiles
Advanced Plan: $249/month, 10 social profiles
Eclincher is one of the best social media management tools. It comes with an abundance of amazing features including auto posting, advanced publishing, recycle content, content curation, and analytics reporting to name a few.
You can effortlessly schedule your posts of multiple social platforms, profiles, and pages with this tool. It offers a visual calendar as well which helps you plan, create, and schedule your content with ease. After scheduling your content, you can publish it with smart queues. This will save your time and boost your social media engagement. You can also bulk upload and schedule media files from an excel file or a CSV.
It offers an easy to use Social Inbox to manage all your social media conversations from one place.
You can monitor what’s happening on social media, using keywords and hashtags with this tool.
This tool offers advanced analytics which are very helpful. It gives you access to rich social data. This way, you will be able to figure out what type of content your followers engage with the most. You can analyze and track unlimited reports and charts, including you competitors as well.
Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok
14-day free trial.
Basic Plan: $59/month, 1 user, 10 social profiles
Premier Plan: $119/month, 3 users, 20 social profiles
Agency Plan: $219/month, 6 users, 40 social profiles
Planoly is also a great social media management tool for agencies. It is a well-designed, easy to use, and powerful tool. With planoly, you can carry out your social media management effortlessly.
With Planoly, you can easily schedule your social media posts. It distributes your media files into “Scheduled”, “Unscheduled”, and “Drafts”. This way you can organize your posts in different folders. It is an official Instagram and Pinterest partner, so you don’t have to worry about your account getting banned or shadowbanned. You can schedule up to 30 media files in a month with the free version of Planoly.
Planoly’s strong analytics feature enables you to easily track what’s working and what’s not. By excluding manual engagement calculations, this feature saves your time and you can focus on what matters most. You can easily check follower data, analyze your content’s performance, monitor your post engagements, and much more. It is available on both the web and mobile, which is very convenient.
Planoly’s free version: 2 social profiles, 1 Instagram profile and 1 Pinterest. You can upload 30 media files in a month per profile.
Solo Plan: $9/month, 1 user, basic analytics, 2 social profiles, 1 Instagram profile and 1 Pinterest.
Duo Plan: $19/month, 2 users, unlimited uploads, advanced analytics for Instagram, advanced features
Custom Plan: starts as $23/month billed annually, custom social profiles, unlimited uploads, custom users, advanced features.
SocialBu is one of the best social media management tools. It offers advanced features like dynamic automation’s, in-depth analytics, and an efficient customer support as well. Planoly is an easy to use and well designed tool. You can manage your social media accounts effortlessly with this tool. You can schedule up to 30 media files in a month with the free version of Planoly.
Smarterqueue lets you reclaim your time while posting consistently. This is a highly trusted and reliable tool. It also let’s you bulk upload media files, which is a plus point of this tool. Coschedule is a well-designed social media management and marketing tool. It will help your agency to complete more work, deliver projects on time, and satisfy all customers.
Agorapulse helps you stay organized and manage your social media effortlessly. You can bulk upload media files and easily streamline your workflow. The analytics offered by this tool are very useful for agencies and small businesses. Meetedgar is loaded with time-saving and efficient features that will help you manage your social media accounts easily. It is an overall great tool, but it does not offer a social inbox.
Loomly is also an excellent social media management tool for content creation and branding. Unlike many other tools, Loomly is not a very advanced tool yet. Like, it does not offer important features like social inbox and listening. Sendible is trusted by more than 20,000 agencies, brand managers, and marketers. With this tool, you can easily collaborate with your clients and teams to plan, measure, and post successful content on every social media platform.
Sproutsocial is an all-in-one, powerful social media management tool. It offers easy scheduling, social inbox, social media monitoring, and in-depth analytics. Eclincher comes with an abundance of amazing features including auto posting, advanced publishing, recycle content, content curation, and analytics reporting to name a few.
Social media management tools differ in all types and abilities. Deciding the best tool for your agency depends on your social media goals and needs. We have mentioned the ten best social media management tools that offer advanced features and saves your time. The only difference in these tools is that some of them offer more advanced features than others, like SocialBu.
Now, how you benefit from these amazing tools is up to you. Visit the tool you prefer and use your creative mind to find the one that suits your requirements the best.