Social media for small businesses is a powerful tool to access markets, clients, insights, and advertising capabilities that were previously out of reach.
While it may seem intimidating, social media rarely leads to negative outcomes for small businesses.
It simplifies complex business processes, provides direct access to market research, and opens up global markets.
Read on to take a closer look at the benefits of implementing social management tools for small businesses.
#1 Word of mouth
According to a Nielsen report, over 83% of people trust recommendations from friends and acquaintances. In comparison, the trust rate for TV advertising is lower at 63%, while online advertising stands at only 48%.
Word of mouth carries more influence than advertising and is easily activated through social media for small businesses.
Your business can leverage it communications to gain online visibility, recognition, and observation.
#2 Builds Credibility
Nowadays, the majority of businesses (as estimated by one study to be over 90% of businesses) maintain a presence on social media.
Even by putting in a minimal effort to establish and maintain a social media profile, you can enhance your credibility.
It is worth noting that posting consistently will allow you to build more trust.
Additionally, engaging with direct messages and comments on your profiles will also contribute to building that trust.
#3 Build a Community
Building a sense of community is a key desire among modern customers, and social media provides an ideal platform for cultivating it.
This presents a significant opportunity for brands to leverage this yearning for the community.
According to a Spotify study, 62% of Gen Z and millennials believe that brands possess the ability to foster communities based on shared interests and passions.
Business communication goes beyond social media.
Most businesses are now moving into a digital environment and this is associated with new challenges: cybersecurity, and digitization of documents.
You can use the scanning tool (download on this page) and quickly convert documents. With the PDF scanner app, you can digitize documents and convert them to PDF format. You can also convert PDF to Word.
This is an auxiliary tool, but it will be a must-have among your social management tools.
For small businesses aiming to efficiently manage their social media content, utilizing a digital asset management software can significantly enhance organization and accessibility of all digital assets.
#4 Increase Your Website’s Traffic
If you’re not an SEO professional or don’t plan on hiring one for your website, the chances of reaching the top search engine results within the first year of business are slim.
Being on the first page is crucial, as you can imagine. So, what can you do? Well, leverage social media to boost your website traffic. E.g. adding WhatsApp as a chat on your website can help directly engage customers and significantly boost your business.
Not using social media for your small business limits your potential audience to people who already know you through word of mouth and those who stumble upon you while searching online.
Social media for small businesses provides a platform to share captivating content easily. This encourages people to click through and hopefully become paying customers.
#5 Increases Brand Awareness
To ensure that potential customers are aware of your existence and engage with your brand, you must employ effective strategies.
But how can you promote your business without incurring significant costs? The answer lies in leveraging the power of social media.
Social media for small businesses provides an unparalleled opportunity to reach your target audience.
Moreover, once they choose to follow you, you gain a cost-free means of direct marketing.
#6 Retention of Existing Clients
Shorter attention spans nowadays make social media an invaluable tool to maintain customer engagement after their purchase. This engagement, in turn, can lead to repeat sales.
Most individuals interact with social media content daily as part of their routine, making it effortless for them to engage with your brand.
One effective strategy is to create a unique hashtag that your followers can use when discussing your products or services online.
You can promote this hashtag through inclusion in shipped packages, and receipts, or by displaying it prominently both in-store and on your website.
#7 International Reach
Social media allows you to reach a global audience without geographic limitations. However, language barriers can hinder your reach.
While automatic translation is advancing, native language skills are often necessary to effectively persuade and sell products.
Local regulations and taxes may restrict your international reach, but once you navigate these obstacles, you can market to the world.
#8 Direct User Feedback
Twitter enables users to exchange direct messages, while Facebook provides an inbox system for receiving messages, feedback, and user inquiries.
Additionally, certain social media management tools consolidate and display messages from multiple platforms in a single location.
In conclusion, social media provides a plethora of benefits for businesses, regardless of size or industry.
Leveraging the power of social media can increase brand awareness, build credibility, drive website traffic, create a sense of community, retain existing clients, and expand your international reach.
By consistently producing engaging content and interacting with followers, you can unlock immense potential for growth and success for your business.
So, don’t miss out on this opportunity, and start utilizing social media for your brand today!