Being present on the 3rd most used social media app worldwide, have you ever wondered how many times daily you should post on IG and hit that publish button to charm your followers?
With 95 million photos shared daily on Instagram, it’s a burning question for today’s content creators. Yup, you heard it right!
However, finding the sweet spot can make all the difference in a world where every like and comment counts.
In this blog post, we’ll figure out how often you should post on Instagram.
Let’s roll and discover the magic number that keeps your audience hooked and boosts your IG content engagement!
The Importance of Daily Posting On Instagram
There is a huge difference in engagement rates between accounts that post once a week and those that post daily every week or more.
So, does it matter how often you post on Instagram? Yes, it does. Studies show that those accounts posting more over the three months increased their engagement rate and followers significantly!
Suppose you’re getting 1,000 likes per month with your four-day posting schedule. However, if you start posting daily, you can get around 3,000 likes every month.
It’s a myth that the more content you post, the fewer likes and engagements you’ll receive. However, stick to the once-per-day formula of posting content, as it’ll lower your engagement rate by 7%.
Posting daily on Instagram attracts more eyeballs and attention to your content. Therefore, accounts that consistently post see accelerated growth, doubling their follower growth rate when transitioning from two to six weekly posts.
How Often Should You Post on Instagram Daily?
Analyzing the data makes it easier to design your social media content strategy and decide how many times daily you should post on IG. The algorithm is continuously evolving, which makes it difficult for brands to get critical insights.
These challenges arise while calculating the optimal posting frequency for Instagram. When employing a data-driven strategy, improvement is essential.
Can you attribute growth to one single activity, be it a social post or an ad campaign? What incremental impact did the activity have on your KPIs?
Use the professional dashboard within the Instagram app to find the best time to post on Instagram tailored to your account.
Track key metrics, such as impressions, reach rate, account engagement, and shares, to refine your Instagram content strategy.
Access Insights in Your Professional Dashboard:
- Log in to your Instagram business account.
- Open your profile and click on the icon in the upper-right corner.
- Go to “Insights.”
Your home tab will appear, and you can use it to:
- Look at the content you shared over time.
- Sort the highest-performing posts according to 16 different metrics.
- Analyze your followers’ growth and get information about their demographics and when they’re active.
- Measure your reach and observe your profile activity and demographics.
- Look at the summary of your recent posts.
Focus on the Following Metrics:
- Accounts reached
- Accounts engaged
- Total followers
- Profile visits
Here’s how you can structure your experiment:
- Independent variable: How often will you post in one week?
- Dependent variable: How many times have you posted on Instagram in that week, which affected key metrics?
- Controlled variables:
- Tone, brand voice, and the creative elements of your posts
- Time of posting
- Hashtags
Best Time to Post on Instagram
Instagram constantly updates its algorithm, emphasizing the crucial role of time in ensuring your content appears on your users’ feeds.
The basic ranking of your content depends on recency, interest, and relationship.
However, recency is the most prominent factor in ranking a post on Instagram, so selecting the right time to post is significant.
Your organic reach rate will increase when more people engage with your post in the first hour.
While there’s no definitive “perfect” time to post on Instagram, most of the engagement is seen between:
Wrap Up
Determining how often you should post on Instagram daily doesn’t come with a universal answer. However, most social media experts agree that it’s all about finding the right balance.
Understand your audience, embrace consistency, and let your content shine during peak hours. Remember, it’s not just about how often you post but the impact each post makes.
Ready to take your Instagram game to the next level? Use Socialbu to help you streamline your posting schedule, analyze insights effortlessly, and engage with your audience from a single dashboard.
Why wait? Try it now and witness the transformation in your social media presence.
Happy Posting!
FAQs
How Many Reels Should I Post Every Day?
Reels are part of every creator’s content strategy, so how many reels should you post daily? Though it is essential to post reels, overloading your followers’ feeds with several reels daily might not be the most effective strategy. Post one thoughtful and entertaining reel every day, but not more than that.
What are the Best and Worst Days to Post on Instagram?
The ideal posting time varies based on your content and audience, but certain days are more favorable than others. Brands experience higher engagement on Mondays, Thursdays, and Saturdays. In contrast, Sundays tend to be a low-performing day, likely due to it being the weekend.
Does Posting on Instagram Everyday Help?
Maintaining an active Instagram profile is essential for increasing engagement and followers. However, limit your posts to once a day, as more than this frequency may lead to a decline in engagement.
How to See the Best Time to Post on Instagram?
There are several ways to find the best time to post. A straightforward method is to check the optimal times by looking at your Instagram analytics. This will help you see when your audience is active on the platform during the week.
- Go to “Insights”.
- Select “Audience”.
- See when your target audience is most active every day.
