Metricool is popular for scheduling and analytics, but its clunky interface, shallow reporting, and rigid pricing push many marketers to to explore Metricool alternatives. While it offers basic scheduling, analytics, and reporting, its limited automation and lack of depth in insights make it difficult to scale effectively in today’s fast-moving social media landscape.
Whether you’re a solo creator, a small business, or an agency managing multiple clients, you need a platform that fits your workflow without straining your budget.
That’s why, after testing leading social media management tools and reviewing real-world feedback, we’ve rounded up the 7 best Metricool alternatives for 2025 platforms built to help you work smarter.
Short Summary
- Selecting a social media tool is challenging due to limited functionality; Metricool often raises concerns over scalability and basic analytics.
- Metricool’s pricing tiers (Free, Starter, Advanced, Custom) offer a restricted free plan, lock key features behind higher tiers, and add costs for extra profiles.
- SocialBu, a more affordable and efficient option, delivers transparent pricing, scalable tools, and a free trial to begin.
- SocialBu offers unlimited users and workspaces in its premium plans, whereas Metricool requires an additional fee for each brand and profile.
On this page
Quick Overview of Metricool Alternatives
Before diving into the detailed reviews, here’s a snapshot of why these Metricool alternatives stand out for social media analytics tools, content performance tracking, and more:
- SocialBu: AI scheduling + deep analytics at $15.80/month
- SocialPilot: Budget-friendly with white-label reports + team collaboration
- Later: Visual-first planner with strong Instagram + TikTok insights
- Agorapulse: Advanced reporting + social listening with unified inbox
- Hootsuite: Enterprise-grade features with robust API + integrations
- Sendible: Agency-focused with automation + white-label dashboards
- CoSchedule: Marketing calendar that unifies campaigns + social posts
Why Should You Consider a Metricool Alternative?
Metricool offers a solid foundation, but it’s not perfect. Users frequently report frustrations that slow down their workflows, prompting them to search for more flexible and powerful tools.
Here are the key reasons why you might want to explore alternatives:
1. Shallow Analytics and Missing Automation Features Limit Serious Users
Metricool’s core strengths lie in scheduling and basic metrics, but advanced users often demand more. Its analytics remain surface-level, lacking nuanced audience segmentation or predictive trend insights.
Similarly, automation capabilities are limited; AI-powered scheduling, evergreen content recycling, and automated post optimization are absent, pushing users toward external tools.
On top of that, some features are not fully integrated across all major platforms, with weaker support for specific networks and little presence on emerging social channels.
2. Frustrating Auto-Renewal and Billing Transparency
Many users, as evident in Trustpilot reviews, complain about opaque billing and auto-renewals, which often lead to surprise charges. The lack of clear notifications or flexible cancellation options can feel like a trap, especially for budget-conscious teams.
This billing friction pushes many to switch to platforms with more transparent pricing and predictable upgrade paths.
3. Weak Collaboration Features for Team Workflows
Metricool handles major networks decently, but gaps in support for emerging platforms like TikTok, along with the absence of advanced engagement tools such as unified inboxes or competitor tracking, lead to issues.
These limitations also weaken team workflows, making collaboration and performance tracking less effective compared to more robust alternatives.
4. Pricing Structure That Doesn’t Scale with Your Needs
Metricool’s pricing scales poorly as you add profiles or users, making it costly for teams and agencies. As a result, many seek alternatives that offer more economical scaling and include critical features—like analytics, reporting, and approval workflows without steep incremental costs.
Final Metricool Takeaway
Metricool is a reliable, user‑friendly tool for creators and small businesses that need straightforward scheduling and basic insights. However, for teams that require deeper analytics, automation, stronger collaboration, and transparent enterprise‑grade billing, selecting a more feature‑rich alternative often yields better ROI and less daily friction.
Top 7 Metricool Alternatives for Social Media Analytics
Below are seven alternatives that address common Metricool pain points. SocialBu leads the list, primarily because it strikes a balance between affordability, AI features, and agency-centric capabilities.
Metricool Alternative #1: SocialBu
SocialBu has emerged as a powerful and user-friendly alternative to Metricool. It is an all-in-one AI social media management platform that goes beyond simple scheduling to offer a truly comprehensive solution.
For those who want to streamline their entire social media workflow without compromising on features, SocialBu is a top-tier choice.
Why SocialBu is the Best Metricool Alternative?
SocialBu offers a fantastic blend of features, an intuitive interface, and a pricing model that’s designed to grow with you. Unlike Metricool, it doesn’t leave power users wanting more and provides simple solutions for every stage of your social media journey.
SocialBu simplifies your social media management with a seamless drag-and-drop scheduler that saves time. Its AI-driven content creation tools spark engaging posts effortlessly. Direct Instagram Story scheduling ensures your content flows smoothly across platforms. From beginners to pros, SocialBu offers simple solutions for all.
Additionally, it provides 24/7 email and chat help that’s quick and useful, unlike the frustrating support many find elsewhere.
Features Overview
- Seamless post-scheduling: It offers an easy-to-use scheduler. The hassle-free drag-and-drop scheduler makes scheduling all your social media posts easier.
- AI Content Generator: This excellent feature allows you to generate short posts within seconds.
- Direct Story scheduling: Schedule your Instagram stories easily and boost your engagement rate.
- Fully Dynamic Automation: Automate your entire social media workflow with customizable scheduling and post recycling.
- Unified Social Inbox: Manage all DMs and messages from one dashboard.
- Team Collaboration: Work smoothly with your team by assigning roles, approving content, and managing workflows together.
- Responsive Support: Fast live chat and AI-powered assistance.
User Reviews & Testimonials
Here are some reviews from Product Hunt, TrustPilot, and Captura.
SocialBu vs. Metricool — Quick Comparison Table
Here’s a quick comparison table of SocialBu vs Metricool:
| Feature | SocialBu | Metricool |
|---|---|---|
| Starting Price | $15.80/month | $18/month |
| Free Trial | 7 days, no credit card | Limited free plan |
| AI Content Generation | Full suite (captions, hashtags, images) | None |
| Bulk Scheduling | CSV upload + visual calendar | Basic bulk options |
| Content Recycling | Yes (Evergreen posts) | No |
| Team Collaboration | Advanced workflows + permissions | Basic user roles |
| Platform Support | 15+ platforms | 10 platforms |
| Analytics Depth | Comprehensive + competitor tracking | Basic metrics |
| Customer Support | Live chat + AI assistant | Email only |
Final Verdict: Why SocialBu is the #1 Alternative
If you’re serious about social media growth in 2025, SocialBu is hands down the best Metricool alternative. It combines affordability with advanced automation and team features that Metricool lacks, making it a clear choice for creators, businesses, and agencies.
Metricool Alternative #2: SocialPilot
SocialPilot positions itself as a budget-friendly alternative that doesn’t sacrifice functionality. The platform particularly excels in client management features, making it attractive for agencies. However, while SocialPilot offers solid capabilities, it lacks the innovative AI features and intuitive design that platforms like SocialBu provide.
Key Features
- Bulk post scheduling with CSV uploads.
- White-label PDF reports for clients.
- Social inbox for engagement tracking.
- RSS feed automation for content curation.
- Team collaboration with role-based access.
User Reviews
Here are some reviews of SocialPilot from various platforms.
SocialPilot vs. Metricool — Comparison Table
| Feature | SocialPilot | Metricool |
|---|---|---|
| Team Collaboration | Strong, built for agencies | Basic |
| Analytics | Good, with white-label reports | Very strong, deep-dive |
| Bulk Scheduling | Yes | Yes |
| Ad Management | No | Yes |
| Unified Inbox | No | No |
| Customer Support | Email & Chat | Email only |
Final Verdict
SocialPilot is the best choice for agencies that need streamlined workflows, client collaboration, and affordable scalability. However, if advanced paid ad analytics are your top priority, Metricool still has a slight edge.
Metricool Alternative #3: Later
Later primarily focuses on visual content, making it a go-to for Instagram and Pinterest management. If your strategy is heavily reliant on visual platforms, Later is a strong competitor.
While Metricool offers a more general approach, Later’s specialization in visual content gives it a distinct advantage for certain users.
Key Features
- Visual content calendar with a grid preview for Instagram.
- Linkin.bio tool to monetize your Instagram feed.
- First comment and hashtag suggestions.
- Basic to advanced analytics, with a focus on visual performance.
User Reviews
Here are some reviews of Later from various platforms.
Later vs. Metricool — Comparison Table
| Feature | Later | Metricool |
|---|---|---|
| Visual Planner | Yes | Basic |
| Link-in-Bio Tool | Yes | Yes |
| Analytics Focus | Visual content metrics | Broad, includes ads |
| Team Collaboration | Limited (higher plans) | Basic |
| Bulk Scheduling | No | Yes |
| Customer Support | Email only | Email & Chat |
Final Verdict
Later is best for visual-first creators but not for agencies. However, for a broader, all-in-one solution that includes paid ad analytics and a wider range of platforms, Metricool may be a better fit.
Metricool Alternative #4: Agorapulse
Agorapulse is a powerful social media management suite that excels in community management and social listening. It’s a favorite among those who prioritize engagement and customer service.
Agorapulse’s unified social inbox is a game-changer for managing incoming messages and comments. It also offers a fantastic set of social listening tools that help you monitor brand mentions and industry trends.
Key Features
- A clean, unified social inbox for all your messages.
- Powerful social listening to track brand mentions and keywords.
- Comprehensive reporting with ROI measurement.
- Team-friendly features with a post-approval process.
User Reviews
Here are some reviews of Agorapulse from various platforms.
Agorapulse vs. Metricool — Comparison Table
| Feature | Agorapulse | Metricool |
|---|---|---|
| Social Listening | Yes (advanced) | Yes (basic) |
| Unified Inbox | Very strong, with CRM features | Good |
| ROI Reporting | Yes | Yes |
| Team Collaboration | Advanced, agency-ready | Basic |
| Bulk Scheduling | Yes | Yes |
| Customer Support | Priority support | Standard support |
Final Verdict
Agorapulse is best for engagement-driven teams and agencies that need advanced social listening, but its steep pricing makes it a poor fit for freelancers and smaller businesses.
Metricool Alternative #5: Hootsuite
Hootsuite is one of the oldest and most well-known social media management platforms. While it has been criticized for its complexity and high pricing, it remains a relevant option for large enterprises.
It supports a vast number of social networks and offers a range of tools, from social listening to employee advocacy. For large organizations with complex needs, Hootsuite can be a powerful solution.
Key Features
- Extensive integrations with a large app directory.
- Advanced social listening and monitoring.
- Team management features with granular permissions.
- Comprehensive analytics and reporting.
User Reviews
Here are some reviews of Hootsuite from various platforms.
Hootsuite vs. Metricool — Comparison Table
| Feature | Sendible | Metricool |
|---|---|---|
| White-Label Reporting | Yes (advanced) | Yes (higher plans) |
| Client Management | Very strong | Basic |
| Interface | Can be complex | Clean and simple |
| Automation | Advanced scheduling, queues, RSS feeds | Limited automation |
| Customer Support | Responsive, priority help | Slower, limited support |
Final Verdict
While social media managers acknowledge Hootsuite’s powerful capabilities, a growing number of reviews mention a complex interface, high cost, and a decline in customer support quality.
Metricool Alternative #6: Sendible
Sendible is more than just a social media tool; it’s a comprehensive marketing calendar and project management platform. It’s ideal for teams that need to align their social media strategy with their overall content and marketing efforts.
Its strength lies in its ability to bring all of a team’s marketing projects from social media posts to blog articles and emails into a single, unified calendar.
Key Features
- All-in-one marketing calendar.
- Project and workflow management.
- Social media scheduling and publishing.
- Marketing analytics and reporting.
User Reviews
Here are some reviews of Sendible from various platforms.
Sendible vs. Metricool — Comparison Table
| Feature | Sendible | Metricool |
|---|---|---|
| Primary Use | Full marketing calendar | Social media suite |
| Team Collaboration | Very strong, project-focused | Basic |
| Analytics | Good, with project tracking | Very strong, deep-dive |
| Automation | Project workflows & scheduling | Basic post automation |
| Customer Support | Responsive, tailored to teams | Limited, slower response |
Final Verdict
Sendible is the perfect alternative for marketing teams that need a holistic view of their campaigns and want to centralize their entire workflow. However, if you are only looking for a social media tool, it may be overkill, and a more affordable solution would be more appropriate.
Metricool Alternative #7: Planable
Planable has established itself as a go-to platform for agencies and marketing teams that prioritize collaboration and content approval workflows.
While Metricool offers some team features, Planable is built from the ground up to make group content creation a seamless experience.
Key Features
- Advanced approval workflows.
- Unified collaboration workspace.
- Visual content calendar.
- Pixel-perfect post previews.
- Analytics and engagement add-ons.
User Reviews
Here are some reviews from various platforms.
Planable vs. Metricool — Comparison Table
| Feature | Planable | Metricool |
|---|---|---|
| Primary Focus | Collaboration & Approvals | Analytics & Scheduling |
| Approval Workflows | Advanced, multi-level | Basic (on higher plans) |
| Post Previews | Pixel-perfect, visual | Standard |
| Social Inbox | Add-on for engagement | Good, but not a core focus |
| Content Planning | Very strong, visual calendar | Strong, with best-time-to-post |
Final Verdict
If your team’s biggest pain point is the content review and approval process, Planable is the superior alternative to Metricool. Its robust, purpose-built collaboration tools and visual-first design make it the ideal solution for marketing teams.
Wrap Up
While Metricool remains a popular choice, particularly for its analytics, it’s clear that the social media management landscape is filled with powerful alternatives. Metricool is suitable for basic scheduling, but for deeper analytics, automation, or team features, consider these Metricool alternatives for more value. SocialBu leads with AI, affordability, and scalability.
SocialBu, in particular, stands out as the best all-in-one alternative. It’s a combination of smart scheduling features, powerful AI, and a user-friendly design.
Whether you’re a creator, small business, or agency, SocialBu helps you to manage, analyze, and scale your social media strategy effortlessly.
Scale smarter. Spend less.
Metricool’s pricing and limited features often hold teams back. Switch to SocialBu for transparent, scalable pricing and advanced automation that grows with your brand—without hidden fees.
- From $15.80/mo — transparent, affordable pricing
- AI tools that create content, captions & hashtags instantly
- Unified inbox for all DMs and comments
No credit card needed. Join thousands of creators, businesses, and agencies already growing with SocialBu.
FAQs: Metricool Alternatives
What are the best social media analytics tools besides Metricool?
Beyond Metricool, top social media analytics tools include SocialBu for its all-in-one features and automation, SocialPilot for agencies, and Agorapulse for community management. These platforms offer a variety of options to suit different business needs.
Which alternatives offer better Instagram analytics?
For better Instagram analytics, Later is a top choice, as it’s built for visual content and offers a unique drag-and-drop planner. SocialBu is also a strong contender, offering a unified inbox and detailed content analytics that help you measure engagement and performance.
Are there more affordable Metricool competitors?
Yes, SocialBu is a cost-effective alternative that provides a comprehensive suite of tools at a more accessible price point. SocialPilot also offers competitive and scalable pricing, making it a budget-friendly option for small businesses and individuals.
What are the top alternatives for TikTok analytics?
- SocialBu offers robust TikTok analytics for tracking performance and audience growth.
- Later also provides strong TikTok integrations for a visual-first approach to content strategy.
- Sprout Social is another tool with powerful analytics features for the platform.
Which tools provide better content performance tracking?
For in-depth content performance tracking, SocialBu stands out with its customizable dashboards and detailed metrics that help you understand what’s working. Agorapulse is also highly effective in this area, providing powerful analytics to measure content and engagement.
Do any competitors offer better reporting features?
For professional reporting, SocialBu offers superior features, including automated and white-label reports that are perfect for client presentations. This allows agencies to showcase social media performance and ROI efficiently.
What are the best Metricool alternatives for ROI measurement?
For measuring social media ROI, SocialBu is often considered one of the best Metricool alternatives because it helps connect social activities to tangible business outcomes. This makes it easier to demonstrate the value of your social media efforts to stakeholders.
Which tools have better data visualization?
- SocialBu provides clean and intuitive dashboards that make data easy to understand at a glance.
- Later is also praised for its precise visual data, particularly for content planning and performance.
- Hootsuite offers a highly customizable dashboard for various data visualizations.
Are there alternatives with better API access?
Enterprise-level tools like Hootsuite and Sprout Social generally offer more robust API access. This is essential for companies that need to integrate their social media data with other business intelligence and marketing tools.
What competitors offer better multi-platform analytics?
For a holistic view of your social media presence, SocialBu excels with its seamless integrations and unified dashboard for tracking all your accounts. SocialPilot and Sendible also provide comprehensive multi-platform analytics, helping you manage all your channels from a single location.
